Do This, NOT That: Marketing Tips with Jay Schwedelson

A fake holiday hijacks a doctor’s office phone greeting, and somehow that spirals into a super practical marketing hack: using Jay Schwedelson’s favorite ChatGPT trick to predict which subject line will actually win before you hit send. Then it takes a hard left into the worst trash TV of 2025, with zero apologies and maximum side-eye.ㅤBest Moments:(00:52) A doctor’s office answers “Buddy the Elf, what’s your favorite color?” and Jay is not emotionally prepared(02:15) Why sticking to one AI tool is a marketing mistake(03:49) The “micro-pause” test for whether your LinkedIn post survives a busy feed(05:30) Upload your A and B versions and have ChatGPT call the winner before the test runs(06:45) The 89% accuracy claim that changes how you should run A/B tests(08:15) Jay’s worst trash TV of 2025 list goes fully unhingedㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Transcribed - Published: 23 December 2025

January marketing has a weird hangover, and it messes with way more than your motivation. Jay Schwedelson and Daniel Murray get very specific about what to do in those first two weeks, what not to freak out about, and the tiny “swap 2025 to 2026” moves that can quietly outperform your big new ideas.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(01:39) The first two weeks of January are not “normal marketing,” and you have to treat them differently(02:15) Set monthly goals for the next three months so you do not start the year feeling behind(03:30) Do not kill a new test just because it flops around January 8 or 9(03:46) Why late-January promo email click rates jump about 30% compared to early January(04:00) Audit every automation and trigger and delete anything that still screams 2025(05:31) Shorter copy, more white space, and shorter subject lines win because everyone is overloadedㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Transcribed - Published: 22 December 2025

When a once-reliable podcast promo email suddenly tanks to 15% opens, you either keep pretending it’s fine or you blow it up and rebuild it from scratch. You’ll hear Jay Schwedelson and Amy Porterfield get honest about what changed in her newsletter, why “being more you” is now a real growth strategy, and how to experiment without freaking out when people unsubscribe.ㅤSubscribe to Amy Porterfield’s newsletter, listen to The Amy Porterfield Show, and follow her on Instagram.ㅤBest Moments:(03:45) When 15% open rates forced a total newsletter reset.(05:03) Why letting your real personality show matters even more in the AI era.(07:06) Turning “YOUR cringe” feedback into a subject line that popped open rates.(08:06) The email metrics she still watches, and why beating your own baseline is the point.(13:10) Cart-close urgency is shifting, so she frontloads webinars in the first 48 hours.(17:12) The custom AI tool move that makes “just use ChatGPT” the wrong answer.ㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Transcribed - Published: 19 December 2025

The fun part of this chat is watching Jay Schwedelson try to reverse-engineer how one human can juggle a million hats and still keep a sense of humor. Jeremy Byars from United Systems & Software, Inc. gets real about cognitive load, impostor syndrome, and the weirdly powerful career move most people ignore: showing up for your community like an actual person. It goes from practical leadership lessons to an unexpectedly honest story about why he has a room full of Superman collectibles.ㅤConnect with Jeremy Byars on LinkedIn, especially if you’re in utilities or comms and want to swap notes.ㅤBest Moments:(04:45) The quiet trap of saying yes to everything, and why letting go feels so hard(08:30) “If you want a village, be a villager,” and the career upside of participating like a human(10:15) Comedy, content, and marketing all have the same truth - you fail way more than you win(16:00) How being a caretaker reshaped Jeremy’s ego, priorities, and gratitude(18:25) The real reason behind the Superman collection, and why “hope” is the whole point(22:25) Jeremy’s simple ask - connect with him on LinkedIn and start a real conversationㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Transcribed - Published: 18 December 2025

Marketing feels like guesswork until you can actually predict what people will notice before you hit send. Jay Schwedelson shares a simple way to use the new ChatGPT 5.2 to test “two-second” attention, then swings through the latest platform experiments that might change how followers and local discovery work. Plus, a quick victory lap for a dead meme and a wild Home Alone casting almost-mistake.ㅤBest Moments:(00:30) ChatGPT 5.2 rolls out and why it matters even if you are not an AI person.(01:51) The new superpower: simulating human scan behavior to predict what gets attention(02:15) The “two-second scan path test” prompt you can copy and use on any email or creative.(03:51) Instagram tests 24-hour early access Reels for followers, and why that could boost follows(04:36) TikTok’s Nearby feed is back, and it could become a local discovery game changer(05:18) LinkedIn ads get creepy-personal with your name, title, and company pulled into the copyㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Transcribed - Published: 16 December 2025

Holiday urgency is real, whether you are trying to squeeze into your jeans or squeeze in those last few deals, and on this Bathroom Break Daniel Murray pulls Jay Schwedelson into a fast, funny riff on how to make that urgency actually pay off. They get into a wild "ate through the shot" Wegovy story, then flip it into simple, budget friendly tactics that push people to buy or opt in without feeling gimmicky. From DTC countdown discounts to B2B content that literally expires, you get plug and play ideas you can steal before the year is over.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(01:08) Jay admits he tried Wegovy expecting magic, then laughs about how he "ate through the shot" and ended up just eating less instead.(02:30) Daniel calls out how much money Jay wasted on the shot before pivoting into the real topic of using urgency to close year end revenue and email goals.(03:22) Daniel breaks down Set Active's "Set Miss" promo and why shrinking discount windows instantly force shoppers to make a decision.(05:26) Jay shares a dead simple B2B play where you put a countdown on how long a guide is available, then actually remove it from your resources page.(07:11) They brainstorm a "12 days of content" idea where every day a new curated asset drops and then expires to rapidly grow your email list.(08:23) The chat drifts into holiday party avoidance, sweatpants vs real pants, and Jay getting officially banned from wearing his hat backwards at 50.ㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Transcribed - Published: 15 December 2025

Subject lines that tap into who your audience wants to be, a bathroom emergency at a Nashville hot chicken spot, and a minus-200 degree cryotherapy experiment all show up in this Ask Us Anything with Jay Schwedelson. Jay riffs on a listener's challenge to share a subject line test they probably have not tried yet, breaking down the idea of aspirational personalization that speaks a level above your current audience. Then he answers a not-so-serious question about his health that turns into a ridiculous story involving Boca Raton, Brass Monkey, and a frosty recovery chamber.ㅤBest Moments:(00:16) Jay explains the Ask Us Anything format and how to send him your own work and ridiculous questions through his site.(01:15) Hattie B's "shut the cluck up" hot chicken story ends with a bathroom line so long he swears they need 74 restrooms.(02:15) Jamie's challenge for a subject line test they have never tried sets Jay up to go beyond basic personalization.(03:38) Jay introduces aspirational subject lines that speak to the C level or lifestyle people want instead of the role they have now.(05:30) He shares data from 50 million sends showing aspirational subject lines lifting open rates by roughly 24-28 percent in both B2B and consumer campaigns.(06:30) Bill's jab about Jay's health leads to a cryotherapy adventure in Boca Raton, complete with Brass Monkey and dancing in a minus-200 degree box.ㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Transcribed - Published: 12 December 2025

Holiday gift snooping, F-bomb subject lines, and an AI country hit somehow all end up in the same conversation, and Jay Schwedelson has opinions. From Lowe's genius decoy gift boxes to a wildly misjudged suit sale email to a simple subject line trick that quietly spikes opens, this week is part marketing therapy, part pop culture catch-up. If you've ever wondered where the line is between clever and cringe, or how targeted your targeting should really be, this one will get you rethinking your next send.Best Moments:(00:20) Lowe's leans into holiday chaos with free decoy boxes so parents can hide gifts in plain sight from snooping kids.(01:25) A suit brand fires off a Black Friday email with a "grow the f**k up and buy a suit" subject line that explodes into a full-blown PR apology tour.(03:02) Double personalization in subject lines like "pet parents of anxious dogs" or "mid-market CMOs Q1 pipeline fix" quietly crushes with big open rate lifts and way better qualified clicks.(04:18) Jay breaks down why narrowing your audience with ultra-specific segments may lower volume but massively upgrade intent and sales potential.(06:05) An AI-generated country song hits number one on the Billboard charts, and Jay questions whether machine-made music should even be allowed on human charts.(05:12) Streaming recs get personal as Jay walks back his early take on Netflix's The Beast in Me and admits he still cannot bring himself to care about Stranger Things or the Taylor and Travis wedding frenzy.Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Transcribed - Published: 9 December 2025

December might feel slow for B2B, but Jay Schwedelson and Daniel Murray are using it to double down on what actually worked in their email programs this year. They trade five real world email lessons headed into 2026 - from reply worthy CTAs and smarter list metrics to domain reports and AI powered repurposing - while calling out the bad hot takes about what does and does not matter in your metrics. You get practical tweaks you can ship immediately, plus a little peek into their real lives as humans who occasionally leave their inboxes.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(03:04) Daniel shares why every email now includes a simple, low lift reply question so he can spark real conversations and keep deliverability strong.(04:07) Jay explains why the idea of a single "best send time" is garbage and why he tracks weekly unique humans engaging instead.(05:11) Daniel breaks down his "verified subscriber" metrics to see how true ICP subscribers are opening, clicking, and shaping future email content.(06:07) Jay walks through running a domain frequency report to spot deliverability bottlenecks and hidden account opportunities inside your list.(07:21) Daniel shows how to repurpose talks, webinars, and podcasts into tactical emails using AI so you can add sends without adding burnout.(08:23) Jay and Daniel rant about why open rates and preheaders still matter, how rage bait content confuses marketers, and why cleaning your list is still non negotiable.ㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Transcribed - Published: 8 December 2025

Think your B2B world is doomed to be dry and boring? Kathryn Frankson sits down with Jay Schwedelson to prove the opposite, pulling stories from massive fintech stages, tiny city libraries, and even her own tea obsession to show how human your marketing could be. From last touch attribution myths to three year event strategies that actually leave room for creativity, this conversation is basically a permission slip to stop hiding behind spreadsheets and start telling real stories. If you have ever been told to just “stick to the numbers,” you are going to feel very seen.ㅤConnect with Kathryn on LinkedIn and explore Money20/20 to see how she brings human first storytelling into massive global fintech events.ㅤBest Moments:(01:20) Kathryn shares how years as a quota carrying B2B sales rep shaped her obsession with human centered marketing and real storytelling.(03:40) Why she loves so called boring B2B industries and hires people with zero events background to keep perspectives fresh and curious.(07:30) The New Berlin library trust fall video, a renamed Minnesota town, and a car dealership spoof show how wildly creative “unsexy” sectors can be.(10:05) Kathryn breaks down how Money20/20 uses three year strategy, data, and clear guardrails so creativity and storytelling are baked into the plan, not random one offs.(12:05) A takedown of last touch attribution and the gap between how humans actually discover brands and how most marketing teams try to measure it.(15:05) Kathryn sells Jay on switching from coffee to tea with a mini masterclass on polyphenols, calmer energy, and her “I like my marketing hot, but my tea hotter” tagline.ㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Transcribed - Published: 5 December 2025

December might feel like a throwaway month, but Jay Schwedelson is here with a simple shift that turns the end of the year into a lead and revenue spike by using intent signals as your actual offer. He walks through how to spot and capture real buying intent across B2B, consumer, and nonprofit campaigns, then finishes with some very honest (and funny) thoughts on holiday cards and those ridiculous surprise-car commercials. Expect specific copy ideas you can steal right away while everyone else is mentally on vacation.ㅤBest Moments:(00:20) Why December is secretly a goldmine if you stop mailing it in and lead with intent-based offers.(01:45) B2B examples like Q1 readiness audits, vendor comparison checklists, and RFP kickstart kits that instantly reveal who is in market.(03:05) Consumer plays such as last-minute hero finder and VIP early access for sellout items to target shoppers who are still actively buying.(04:15) Nonprofit hooks like donation impact calculators and sponsor a need selectors that surface serious year-end donors.(04:55) How intent signal campaigns in December and early January crush for pipeline, platform switches, and tax-motivated giving.(05:40) Jay’s rant on random family holiday cards and unrealistic holiday car gift commercials you never see in real life.ㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Transcribed - Published: 4 December 2025

From under-16 social media bans in Australia to the sneaky reason your email should never go out exactly on the hour, this weekly rundown packs in plenty of usable takeaways and a little chaos. Jay Schwedelson connects policy shifts, inbox strategy, influencer math, and the latest AI land grab so you can keep your marketing sharp without living in a news feed. He even throws in some wild traffic stats and a Stranger Things rant that might make you question how old you feel right now.ㅤBest Moments:(00:16) Jay riffs on Australia's under 16 social media bans, Snapchat's behavioral signals, and why age gating is about to spread to the EU and US.(01:57) A dead-simple holiday email trick where not sending on the hour helps you dodge inbox clutter and lift open rates by around 15%.(03:15) Holiday influencer rate reality check for micro creators and why follower count means nothing without real engagement.(04:15) Jay makes the case for Team Gemini, breaking down fresh usage numbers and how it is catching up fast to ChatGPT.(05:09) Wild traffic stats reveal Yahoo and even Bing pulling more visits than ChatGPT, leaving Jay stunned at what people still type into their browsers.(06:34) From Wicked vs Zootopia 2 box office surprises to the very grown up Stranger Things cast still riding bikes, Jay wonders when nostalgia finally goes too far.ㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Transcribed - Published: 2 December 2025

A quick-hit Bathroom Break with Jay Schwedelson and Daniel Murray that actually makes social feel manageable again — from tiny boost budgets that move mountains to a commenting play that beats mindless posting. You’ll also hear why short video still wins, how to turn email into a social flywheel, and a sneaky Stories tactic Daniel swears by.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(03:00) LinkedIn’s new comment impressions make thoughtful replies a growth channel, not an afterthought.(04:31) Micro budgets work: toss $5 on YouTube or under $50 on IG/LinkedIn to amplify content that’s already winning.(05:41) Treat short video like share fuel for DMs, Slack, and group chats with a tight first three seconds and a clean loop.(07:00) Stop propping up losers and only boost winners, plus link newsletter hero images straight to your social posts.(08:00) Balance rented and owned audiences so people see you wherever they actually pay attention.(08:45) Use IG Stories with DM keywords and simple automation to spark replies that lift your story distribution.ㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Transcribed - Published: 1 December 2025

Most people cranking out content feel like they’re on a hamster wheel, and this one is Jay Schwedelson basically turning his own burnout into a live strategy session with Caleb Ralston. They get into why copying 400-post-a-week creators is wrecking your brain, how to reverse engineer a cadence that actually fits your life, and what it really means for a personal brand to “work.” If you care more about leads, trust, and reputation than vanity metrics, this convo will mess with how you think about content in a good way.ㅤCheck out Caleb’s free 6-hour-and-22-minute YouTube course on how to build your personal brand, grab the companion workbook by dropping your email, and use it to level up before you ever think about hiring a media team.ㅤBest Moments:(00:16) Jay admits he “got the guy” behind some of the biggest personality-led brands because he wants to reverse engineer what actually works for personal brands.(03:00) Caleb explains why copying top creators’ insane content routines is like trying to train like the greatest athlete on day one and guarantees you will quit.(04:15) The low-volume, high-effort strategy that grew Caleb’s YouTube to over 50,000 subscribers from just seven videos by focusing on depth over constant posting.(08:58) Breaking down the Brand Journey Framework so you finally define why you are building a personal brand and what success is supposed to look like.(13:23) A behind-the-scenes example of a video designed with one job only: get talented creatives to DM Caleb so he can place them on client media teams.(16:01) Why views and followers are useful signals but become dangerous distractions when sales, conversions, and cost to acquire a customer are going the wrong way.ㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Transcribed - Published: 30 November 2025

AI sounds like a shortcut until your “great” ideas flop in the wild, and that is exactly what Jay Schwedelson digs into here. He breaks down a simple 100,000 person prompt that quietly flips AI out of generic creative mode and into deeper statistical thinking, then shares what happened when he A/B tested it on subject lines and CTAs. Plus, a surprisingly relatable question about hating phone calls turns into a legit strategy for staying connected without awkward calls or endless text threads.ㅤBest Moments:(01:00) Alyssa from Denver asks why AI generated ideas keep underperforming, and Jay flags the hidden problem with how most of us prompt these tools.(01:47) Jay introduces the 100,000 person prompt and shows how to ask AI to simulate huge audiences reacting to subject lines, landing pages, and offers.(03:05) Jay explains how framing prompts around 100,000 real people forces AI out of pure creativity and into deeper statistical mode for sharper recommendations.(03:45) Jay shares A/B test results where 100,000 person prompts beat generic AI suggestions over 70 percent of the time and even double click throughs on CTA buttons.(05:15) Jared from Dallas admits he hates phone calls and finds texting shallow, and Jay gets real about how easy it is to drift into isolation.(06:00) Jay reveals his go to solution of voice memos as a low pressure, high connection way to maintain relationships without live calls or walls of text.ㅤPrompts mentioned:Predict how 100,000 real subscribers would respond to each of these subject lines, rank them by expected open rate, and explain the psychology.Evaluate this hero section as if 100,000 new visitors landed on this landing page. Identify confusion points and drop-off risks.How would 100,000 consumer buyers or 100,000 B2B buyers interpret this offer? What is confusing, what is strong, and what is missing?We want you to simulate 100,000 people interacting with this call-to-action button. What should the language be? ㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Transcribed - Published: 28 November 2025

Getting ready for Thanksgiving has nothing on the chaos swirling around AI, privacy rules, and even Instagram trying to make you watch 20-minute reels. Before the turkey coma hits, Jay Schwedelson digs into everything from the death of the em dash to Google’s sneaky new flight deal superpower, plus a few very strong opinions on Netflix holiday movies. Somehow it all ties together in a way that’ll make your week a little smarter and a lot funnier.ㅤBest Moments:(00:00) ChatGPT finally admits the M dash problem and promises to stop abusing it(01:41) Europe’s Digital Omnibus plan could loosen GDPR and ease cookie consent madness(03:28) Instagram quietly tests 20-minute reels, and Jay cannot handle it(04:00) Google’s AI-powered flight deals tool is officially rolled out and wildly useful(05:17) Three preheader words that just boosted email open rates by 19 percent(06:44) Jay’s brutally honest reviews of The Beast in Me and Merry Little Ex ChristmasㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Transcribed - Published: 25 November 2025

Holiday email engagement is somehow both nerdy and genuinely fun here, as Jay Schwedelson and Daniel Murray use Thanksgiving food opinions, Hallmark movies, and Bathroom-Break banter to get into why replies matter way more than most marketers think. They dig into how to engineer responses in your emails and stories, why reply rate is a killer signal for both humans and algorithms, and how AI plus simple prompts like “Reply GUIDE” can quietly blow up your results. It’s basically a playbook for turning “one-way” campaigns into conversations people actually want to have.Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.Best Moments:(00:50) Daniel shares his not-so-traditional Thanksgiving background and why dry turkey is an instant no.(02:06) Jay’s hard rule for Thanksgiving dinner: mac and cheese is required, salad is banned.(02:49) Jay explains why the reply rate on promotional emails is about to explode thanks to AI and better follow-up.(03:28) Daniel’s tricks for prompting real human replies, from light personal questions to hidden Easter eggs in the middle of an email.(05:20) Jay’s “just reply GUIDE” tactic for content and discounts that crushes landing page forms and boosts inbox placement.(07:14) Daniel shows how the same reply mindset on Instagram Stories boosts distribution while keeping interactions feeling human.(09:28) They break down how replies become a goldmine of first-party data and even shape future content topics like reality TV.(09:49) A rapid-fire holiday movie riff that goes from Die Hard and Home Alone to The Grinch, romcoms, and why Hallmark is secretly elite.(11:15) Jay and Daniel pitch their very on-brand Thanksgiving “gain 5 pounds, then lose it” logic as the ultimate holiday hack.Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Transcribed - Published: 24 November 2025

Event folks like to joke about chaos, but Jay Schwedelson and Rachel Andrews get into what it actually takes to build a career inside that chaos. Rachel shares how she went from school events and holiday parties to leading a massive global events program, why “embrace the suck” is secretly great career advice, and what is really changing for attendees on-site. They also talk about burnout, boundaries, and how to build networking formats that do not make introverts want to hide by the coffee station.ㅤConnect with Rachel on LinkedIn and check out Cvent CONNECT in Nashville, her “big family reunion” style industry event that brings together event pros and event technologists from across the world.ㅤBest Moments:(01:45) Rachel’s oldest-child energy, early love of bringing people together, and the moment she realized she wanted the events side, not PR.(05:10) How saying yes to “small” assignments like a company holiday party turned into a 15-year path to leading events at a huge brand.(08:05) Why attendees keep begging for “more networking” and how Rachel designs formats that actually work for introverts and ambiverts.(11:15) The problem with topic tables that go nowhere and how facilitators and “influencer hosts” can make roundtables worth showing up for.(14:10) Rachel’s honest take on burnout, the myth of “do more with less,” and why she fiercely protects PTO and being present with her family.(17:20) What 1,000 last-minute registrations revealed about attendee behavior and how she is feeling about event budgets and growth heading into 2026.ㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Transcribed - Published: 21 November 2025

If you’re scrambling for a few last marketing wins before everyone mentally checks out for the holidays, Jay Schwedelson has you. He runs through ridiculously simple, data-backed plays you can still pull off in December to drive engagement, then pivots to underrated holiday movie picks you probably forgot existed. It’s fast, a little unhinged, and full of ideas you can steal right away.ㅤBest Moments:(01:12) Jerry’s question about easy, last minute tactics to drive end of year engagement before everyone checks out.(02:00) The holiday team photo or video that boosts social engagement by 400 percent and opens the door for casual DMs that build real relationships.(03:12) Turning your email signature into December gold with a holiday thank you and a “best of 2025” content link that quietly drives 40 percent more clicks.(05:00) Why December is the cheat code month for testimonial outreach, with a 500 percent lift in submissions you can repurpose all year long.(06:33) Running simple end of year and next year polls that tap into everyone’s reflective mood and earn 250 percent higher engagement.(08:00) Jay’s offbeat holiday watchlist from The Holiday and Love Actually to his all time favorite, The Family Man, plus a passionate defense of Thanksgiving classics.ㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Transcribed - Published: 20 November 2025

If you’re looking for a quick spark for your marketing this week, this one’s packed with clever timing plays and wild cultural moments that Jay Schwedelson breaks down with zero fluff. From riding the wave of Spotify Wrapped to the bizarre reality of Brown Friday, he pulls out the stuff brands can actually use right now and the stuff that’s just too ridiculous not to mention.ㅤBest Moments:(00:00) Why jumping on Spotify Wrapped is the smartest content move you can make this week(01:45) The wild engagement bump brands get when they launch Wrapped style content(04:09) The extremely real and extremely gross reason the day after Thanksgiving is called Brown Friday(05:30) Why unsubscribe rates skyrocket this time of year and why it’s not your fault(06:59) Jenna Bush Hager had 19 bridesmaids and Jay cannot process itㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Transcribed - Published: 18 November 2025

Moving chaos, forgotten boxes, and the universal struggle of figuring out where the bathroom is in a new place somehow turn into the perfect setup for a smart chat about a wildly overlooked email tactic. You’ll hear how adding a simple animated gif can lift clicks, stop the scroll, and make your emails feel more alive, all thanks to the always blunt brilliance of Jay Schwedelson and the ever-game-for-any-topic energy of Daniel Murray.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(01:01) Jay admits he’d help Daniel move but really, absolutely would not(01:43) Daniel predicts the inevitable two-week unpacking saga(03:00) Daniel breaks down why gifs instantly stop the scroll(03:32) Jay explains how animated gifs lift click rates by about 20 percent(05:00) Daniel shares how to turn video moments into compelling gif teasers(07:40) Jay reminds everyone that AI makes creating gifs ridiculously simpleㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Transcribed - Published: 17 November 2025

If your career path feels like a loop instead of a launchpad, this candid convo is your blueprint for building something smarter on purpose. Jay Schwedelson and Monique Ruff-Bell - Chief Program & Strategy Officer, TED - get into how to stop waiting for permission, add new lanes to your skill set, and turn curiosity, courage, and "how can I help?" into real leadership opportunities.ㅤConnect with Monique on LinkedIn and use her Linktree to dig into her talks, leadership insights, and ways to learn from her work.ㅤBest Moments:(01:09) Monique traces a 25 year journey across events, media, and fintech into a TED leadership role created specifically for how she operates.(02:57) The lightbulb moment where she rejects a single lane career and starts intentionally stacking cross functional skills to become executive ready.(06:09) A playbook for embedding with sales, joining calls, shaping packages, and becoming the revenue partner everyone wants on their side.(09:01) How offering help first naturally turns senior relationships into real mentorship and sponsorship without the cringey formal ask.(14:30) The story of jumping too fast for a new role, why it backfired, and how it reshaped how she evaluates growth and red flags.(16:32) Behind the scenes at TED on why powerful talks are built around one sharp idea, supported by story, rigor, and serious coaching.ㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Transcribed - Published: 14 November 2025

If you’ve ever wondered how to revive a dead email list or why people make a hard left into the airplane bathroom before takeoff, this one’s for you. Jay Schwedelson dives into his two favorite tactics to wake up unengaged subscribers before year-end—plus manages to work in an oddly passionate defense of Spirit Airlines. It’s classic Jay: part marketing brilliance, part relatable chaos.ㅤBest Moments:(01:32) Why year-end is the best time to send “letter-style” emails from an executive(02:00) How a “note from the founder” subject line boosts open rates by 40%(03:00) The secret power of “verification” emails for reengagement(04:24) Subject line examples that actually make people click again(06:15) Jay’s unexpected love story with Spirit Airlines(07:41) The mystery of people who immediately use the plane bathroomㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Transcribed - Published: 13 November 2025

Bagel Bites just killed a meme, and Jay Schwedelson is here for it. From frozen snacks trying to be cool to the surprising power of lo-fi content, Jay breaks down what’s trending, what’s actually useful for marketers, and even how to hide your Instagram stories before you ruin a holiday surprise. Oh, and somehow it all ends with Hallmark movies and Mormon wives—because of course it does.ㅤBest Moments:(00:25) Bagel Bites tries to join the “six seven” trend—and proves it’s officially over(01:47) Why leaning into the moment works, even when the joke’s dead(02:15) New data showing lo-fi content crushes polished posts across every platform(03:17) “Humanity is the algorithm” and why that matters more than ever in the AI era(04:00) The Instagram privacy setting everyone should use during the holidays(05:15) A confession about Hallmark movies and an absurd stat on how many one actress has done(06:00) From cozy Christmas flicks to chaos—Jay’s watching habits take a turnㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Transcribed - Published: 11 November 2025

The holiday season brings a different kind of marketing energy, and Jay Schwedelson and Daniel Murray are all about helping you use it. Between roasting each other about running habits and gym classes, they dig into why “the most” might be the single most powerful word you can use in your end-of-year campaigns. From “most downloaded” to “most gifted,” this episode shows how to wrap up your content (literally) in ways people can’t resist.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(01:16) Jay reveals his painfully slow “runs” that neighbors mistake for walks(02:45) Daniel shares why roundups and “Spotify Wrapped”-style posts crush at year-end(03:44) Jay explains why adding “most” instantly boosts engagement and clicks(05:00) Daniel breaks down how AI makes it easier than ever to create top-performer lists(06:01) Jay connects year-end content psychology to holiday nostalgia and comfort(07:42) Daniel shows how “most bought” and “most gifted” emails drive conversions(08:33) Jay rants about workout classes that make you “partner up with randos”ㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Transcribed - Published: 10 November 2025

Marketers keep saying the funnel is dead, but this chat actually explains what changed and what to do about it. You’ll hear how to rethink content for 23-word questions, why website traffic is shrinking, and what to build instead, plus a hopeful take on AI that puts humans back in charge. And yes, Jay Schwedelson gets personal with Yamini Rangan about college drop-offs, plants that refuse to live, and the real reason personality now beats playbooks.ㅤFollow Yamini on LinkedIn and explore HubSpot’s Loop playbook content and the HubSpot Media Network for practical examples you can borrow.ㅤBest Moments:(02:45) The college drop-off half-tear that turned into a full-on drive-to-the-airport cry.(05:01) Is the funnel dead or just changing shape as HubSpot shifts thinking toward a loop.(06:41) Eight out of ten Google searches end with no click, and what that means for your site.(08:50) Content has to answer specific LLM-level questions with citations and case studies.(12:52) Personality beats generic content as podcasts, YouTube, and newsletters win on trust.(16:15) AI won’t replace humans; it finally makes one-to-one personalization at scale real.ㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Transcribed - Published: 7 November 2025

Feeling stuck on year-end content? Jay Schwedelson makes the case for a simple, printable calendar as your fastest way to spark signups between Nov 1 and Jan 15, with real numbers to back it up. He shares exactly how B2B, consumer, and nonprofit teams can spin a one-hour build into two months of lead gen, then weighs in on regifting etiquette and the very serious question of reused gift bags.ㅤBest Moments:(01:32) Calendar content is the simplest year-end boost for signups and downloads.(02:10) From Nov 1 to Jan 15, calendars outperform by 300 percent in B2B, 200 percent in consumer, and 160 percent in nonprofit.(03:06) Make an industry event calendar and spotlight your webinars and launches inside it.(04:02) For consumer brands, ship a 2026 daily habit or wellness calendar people will actually print.(04:46) Nonprofits win with a 12 month impact and participation calendar that nudges giving and volunteering.(06:18) Regifting is fine if the gift is good, and anyone shaming you for reusing a gift bag needs to relax.ㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Transcribed - Published: 5 November 2025

Target’s Zoom layoff glitch, a sneaky subject line tweak that lifts opens, and why pop-up moments are the new marketing moat... this week’s quick hit has range. You’ll also hear why showing up well in Gemini matters more than ever and a spicy pop-culture rant from Jay Schwedelson about platform responsibility.ㅤBest Moments:(00:28) Target’s all-hands layoff Zoom glitches to a black screen and employees learn their fate by email instead.(01:45) Put brackets at the end of your subject line to spotlight the key hook and lift opens about 15 percent.(03:17) Cash App x Sabrina Carpenter pop-up racks up 30M views and proves short-lived moments beat evergreen noise.(04:34) A B2B play you can steal now: a 24-hour “vault unlock” that disappears and concentrates attention.(06:12) Gemini’s usage surges from 6.4 percent to 12.9 percent while ChatGPT slips from 87 percent to 74 percent.(07:52) Big audiences, bigger responsibility: why amplifying junk conspiracies isn’t just silly, it’s harmful.ㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Transcribed - Published: 4 November 2025

Big event energy meets scrappy growth hacks as Jay Schwedelson and Daniel Murray swap notes on pulling off virtual conferences and squeezing real results out of LinkedIn newsletters. From blindfold karaoke judged by Nick Lachey to the one move that drove 700 plus registrations in a week, this Bathroom Break packs more than a few stealable plays.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(01:03) Six-seven is over and Jay’s bracing for his Nov 6–7 virtual conference while trying not to lose it(01:34) Blindfold karaoke with Nick Lachey judging and Jay cramming My Heart Will Go On in the car(03:00) The LinkedIn newsletter launch mistake to avoid and the timing tweak that flips results(04:53) The step-by-step to start a LinkedIn newsletter and why 150 followers is enough to beat the feed(06:29) How a newsletter-as-registration blast got flagged by LinkedIn and what not to copy(08:24) Why newsletters can include all the links you want and still hit inboxes with ~25% opens and 700–800 signupsㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Transcribed - Published: 3 November 2025

Most of us have that voice in our head that says we’re not ready, not good enough, or just faking it—and Jay Schwedelson is here to shut that voice up for good. In this episode, Jay explains how negative self-talk sneaks into your brain, why it’s so convincing, and the weird trick he uses to stop it instantly. Plus, he somehow ties it all back to Mean Girls, Rocky, and Eddie Murphy.ㅤBest Moments:(01:15) Why switching careers into marketing isn’t as hard as you think(02:18) The sneaky power of negative self-talk and how everyone falls for it(03:49) What UCLA’s research says about how self-doubt rewires your brain(05:14) The hilarious but effective way Jay shuts up his inner critic(07:00) Jay’s unapologetic list of the greatest movies ever madeㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Transcribed - Published: 31 October 2025

You know that feeling when events seem like a gamble and AI looks like it might replace the whole point of showing up? Here’s the twist: showing up still wins. In this candid chat, Jay Schwedelson digs in with Alon Alroy on why micro events punch above their weight, how to make big conferences actually pay off, and what it takes to challenge a giant without a giant’s budget.ㅤFollow Alon Alroy on LinkedIn, follow Bizzabo on LinkedIn, and visit Bizzabo.com to explore their event platform and resources. You can also check out Bizzabo’s upcoming webinar on micro events—details available on their site or by messaging Alon directly.ㅤBest Moments:(01:28) From Air Force and an Airbnb-style idea to finding the real pain in events(04:53) AI raises digital noise but live events hit an all-time high for connection(08:00) Micro events that work cost 10k to 14k and get cheaper when you split with 3 to 4 partners(10:20) The booth isn’t the strategy pre-during-post activation and same-day follow-up win ROI(15:00) Challenger playbook move fast a virtual launch in March 2020 vs incumbents months later(15:45) Busy vs Venti campaign speak directly to competitor pain and make it unforgettableㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Transcribed - Published: 30 October 2025

Instagram just dropped a feature that’s going to change how you scroll, and probably how you argue with your friends. Jay Schwedelson dives into Instagram’s new Watch History tool, the oddly effective subject line hack that’s boosting open rates, and why OpenAI’s latest update might finally make Google nervous. Plus, a detour into Halloween costumes, reality TV, and a few questionable streaming picks.ㅤBest Moments:(00:34) Instagram finally adds a Watch History so you can find that video you lost in the scroll(01:56) The secret to higher open rates is mid-subject-line capitalization(03:00) OpenAI rolls out shared projects for all ChatGPT users, taking aim at Google Drive(04:00) Love Is Blind reunion and other “useless but necessary” TV updates(04:45) Google’s top Halloween costumes of the year include demon hunters and… the LoraxㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Transcribed - Published: 28 October 2025

Marketers are about to face a new kind of search—and Jay Schwedelson and Daniel Murray are breaking down what it means. Between trick-or-treating mishaps and Halloween candy hot takes, they unpack how AI browsers like Atlas and Comet are rewriting the rules for SEO, content gating, and how your website needs to function for both humans and AI agents.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(02:55) Why new AI browsers like Atlas and Comet could change how marketers think about search(04:45) How to make your website scannable, fast, and AI-friendly(06:15) Why you should optimize your forms for AI agents, not just humans(09:15) The future of gated content and why “resources” pages might disappear(10:15) How to design sites with fewer clicks and more instant answers(11:00) The great Halloween candy debate: full-size bars or bustㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Transcribed - Published: 27 October 2025

Sometimes Jay Schwedelson gets deep about data or strategy—but this time, he’s answering your weirdest, most random questions. From nonprofit marketing tips that actually work to his all-time favorite reality TV obsession (yes, he has strong opinions), this episode swings from helpful to hilarious in the best way.ㅤBest Moments:(01:15) Why first-person CTAs like “Count me in” or “Yes, I want to help” drive higher clicks for nonprofits(03:00) The 75-word rule that separates good emails from ignored ones(05:34) Why showing real human faces—not AI ones—boosts engagement by 38%(05:58) The bold prediction that “humanity will be the algorithm” in 2026(07:45) Jay crowns Love Is Blind Season 9 as the best (and most unhinged) reality TV ever made(08:30) Why he can’t stand true crime—and what that says about us allㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Transcribed - Published: 24 October 2025

Liquid Death didn’t happen by accident. Mike Cessario went from skateboards and punk bands to building a beverage brand that treats marketing like entertainment, not homework, and he’s brutally honest about what actually moves the needle. With Jay Schwedelson, he breaks down packaging as the real moat, why they tested the brand before the product, and how to stay interesting when AI makes content cheap.ㅤGrab Liquid Death at your local store or online at www.liquiddeath.com, check out their sparkling lineup, and catch Mike at the upcoming Guru Conference for a deeper dive into their marketing playbook.ㅤBest Moments:(02:45) From punk bands and agency life to launching a product so he could finally be the client(05:04) Why water was the wedge - biggest category, boring brands, plastic everywhere, then a portfolio beyond plain water(06:55) Most products are commodities - brand and aesthetics win hearts, not tiny functional differences(08:40) The Facebook fakeout - 3M views and 80k followers before a single can existed, then used to raise money(11:50) Entertainment first and small bets - nothing over 150k, in-house beats a 650k “at cost” bid(13:40) Full-funnel media done right - broad awareness feeding precise mid-funnel and conversion work(16:10) AI as cost saver, not taste maker - youth backlash is real and craft still mattersㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Transcribed - Published: 23 October 2025

October’s serving up some wild marketing data, and Jay Schwedelson is here for it. From why company-name personalization suddenly skyrockets email open rates this month, to why it’s officially time to ditch your Instagram posts for reels, Jay breaks down the trends that actually move the needle. Plus, a surprising stat about ChatGPT content that’ll make you rethink your next prompt—and a hilarious detour into celebrity weirdness that you didn’t know you needed.ㅤBest Moments:(00:59) Why using company names in subject lines boosts B2B email opens by over 30% right now(01:59) The right time to drop “Black Friday” in your emails for maximum engagement(02:43) Why regular Instagram posts are basically dead and reels dominate reach(03:37) Instagram’s upcoming redesign proves it’s all about reels and DMs(04:29) The top 50 AI phrases killing your engagement (and how to un-AI your writing)(06:49) Kristen Bell’s bizarre anniversary caption that broke Jay’s brainㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Transcribed - Published: 21 October 2025

Even on airplanes, chaos finds Jay Schwedelson and Daniel Murray—but this Bathroom Break isn’t just about travel horror stories. Between speakerphone offenders and oversized dogs, they break down how to actually organize your content so it doesn’t become one big mess. From tagging systems and Notion libraries to “writer’s rooms” that actually work, this one’s packed with simple, real-world ideas to keep your marketing machine humming.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(01:13) Jay’s nightmare airplane encounter with the loudest guy on speakerphone(03:03) Daniel explains how tagging content and tracking performance makes remixing easy(05:37) Why pain points and headlines belong in your content library, not just campaign names(07:31) The surprising way Daniel’s team keeps newsletters fresh and relevant each week(09:15) Jay’s tip for solo creators—schedule a content-only block on your calendar(10:43) Why you should include people outside your marketing team in brainstorming sessions(11:00) Jay’s plea for airlines to ban “farm animal–sized” dogs from middle seatsㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Transcribed - Published: 20 October 2025

Somehow, Jay Schwedelson made accountability sound like a superpower instead of a chore. In this short solo riff, he shares the one mindset shift that’s fueled his entire career—how showing up every single week, no matter how small the action, builds momentum most people never find. If you’ve ever felt like you’re “not the smartest person in the room,” this one hits differently.ㅤBest Moments:(01:00) Jay admits to constantly talking himself down—and why that’s actually helped him grow(02:15) The two habits that changed everything: consistency and accountability(03:45) Why “learning by doing” isn’t enough to stay sharp in your career(05:40) How a simple weekly Slack message can transform your growth and visibility(07:08) The real reason Jay’s newsletter made him exponentially better at his job(09:28) Brutal stats that prove most people quit way too soon(10:15) The simple formula to beat 95% of people without being the smartest one in the roomㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Transcribed - Published: 17 October 2025

Marketers love shiny objects, but this chat gets real about what moves pipeline right now with Jay Schwedelson and Ben Schechter. CMO FloQast! [Industry Giant Accounting Platform]From why webinars still outperform to how to score webinar engagement the smart way, Ben shares practical plays for B2B teams that feel more consumer savvy. You also get a sanity check on AEO experiments, and a peek at how a not-so-sexy category builds a brand people actually want to follow.ㅤConnect with Ben Schechter on LinkedIn and explore FloQast if you lead or support an accounting team looking to modernize the close and operations.ㅤBest Moments:(01:23) From B2C to B2B - the consumer skills that turbocharge enterprise growth(04:12) Webinars still crush - attendance, engagement, and conversion you can bank on(06:55) Registered vs attended vs engaged - who sales should call first and why(08:52) Stop worshiping lead count - pipeline and dollars beat vanity metrics(11:45) AEO is real but early - balance experiments with core SEO and paid search(15:15) Making accounting feel human - a distinct voice and an in-house studios teamㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Transcribed - Published: 16 October 2025

Things are getting spooky in marketing this week, and Jay Schwedelson is here to break down what’s worth your attention. From Microsoft revealing exactly how AI tools evaluate your website to the surprising email subject lines that actually boost Halloween engagement (no, not the pumpkin), Jay shares what’s working, what’s weird, and what to avoid—plus a quick detour into brain-melting AI video apps and some questionable Netflix choices.ㅤBest Moments:(00:45) Why Microsoft’s AI content guidelines actually matter for your website(01:30) The simple Q&A format that helps AI (and people) understand your site faster(03:30) How B2B brands can tap into Halloween without looking ridiculous(04:45) The top three Halloween emojis that outperform the pumpkin(05:15) One preheader emoji trick that lifts open rates instantly(06:45) YouTube’s wild new AI feature that lets you rewrite video endings(07:15) Jay’s unfiltered take on OpenAI’s Sora 2 app and the “brain snot” era of content(08:00) The Netflix show too disturbing for Jay to finish(09:10) Why the Amanda Knox Hulu series is unexpectedly binge-worthy(09:45) Final call for free seats at the Guru ConferenceㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Transcribed - Published: 14 October 2025

Everyone thinks they’re sending too many emails, but according to Jay Schwedelson and Daniel Murray, the truth is you’re probably not sending enough. In this Bathroom Break episode, the duo dives into the myths around email frequency, timing, and those dreaded unsubscribes. They share hot takes, real data, and a few caffeine-fueled truths about what really keeps your emails in the inbox (and your audience engaged).Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.Best Moments:(01:05) Jay admits to skipping a VIP dinner for room service and honesty wins the night(03:12) Why sending more emails actually improves open rates and inbox placement(06:40) The myth of the “best day and time” to send emails and why variety wins(09:22) How AI tools can now auto-time your email sends to each subscriber’s habits(13:00) Unsubscribes aren’t bad—they can be a sign your content finally stood out(16:44) Relevancy and frequency are a power couple—great content earns more sends(19:55) Daniel shares the real cost of parenting on six Celsius a dayCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Transcribed - Published: 13 October 2025

Running social for StubHub sounds like the dream gig—and Jay Schwedelson gets the inside scoop from Caity Bransby, who actually does it. From her start as a college student pitching her school’s first Instagram account to leading social for one of the biggest event brands on earth, Caity shares what it really takes to “move at the speed of culture,” build a career from your phone, and stay cool under the viral spotlight.Best Moments:(01:34) How a college Instagram experiment became a career running social for StubHub(07:05) “Always be posting”—why action beats perfection every time(11:40) What “moving at the speed of culture” really means when you work for a major brand(14:56) Why Caity keeps her hands on the creative wheel instead of hiding in meetings(18:10) The secret to viral posts: follow instinct, not quotas(23:14) How active community management keeps StubHub top of mind with fansCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Transcribed - Published: 10 October 2025

You think events are just about sessions and swag, but Jay Schwedelson and Bob Vaez make the case that the real ROI happens before showtime and after hours. From pre-show outreach that actually drives booth traffic to the surprisingly strategic world of name badges, Bob shares hard-won plays that save budget and build relationships you’ll still be cashing in on months later.Learn more about EventMobi!Best Moments:(01:27) How a boring engineer fell in love with conferences and built EventMobi from attendee pain points(05:24) The simplest networking hack: ask what people are doing for dinner and make it a small group(07:29) Speed to LinkedIn that night so your new connections actually remember you(10:00) The highest impact move for sponsors happens before the show: targeted pre-show emails(11:46) Smart due diligence: check which sponsors keep returning to the same event(16:38) Why badges matter more than you think and how truly wireless on-site printing changes everythingCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Transcribed - Published: 9 October 2025

ChatGPT just took a massive swing at e-commerce, rolling out instant checkout with Stripe so you can shop directly inside a chat window. Jay Schwedelson unpacks why this could be a Google-killer, why Threads is suddenly neck-and-neck with X in daily active users (even if it doesn’t feel like it), and how Perplexity’s new Comet browser can literally save you money at checkout. He also digs into a massive conversion study that proves simple words sell more than fancy copy, Instagram’s big bet on Reels, and yes—some unnecessary drama around Cracker Barrel’s logo. To balance it all, Jay throws in TV talk, a Dancing With the Stars surprise, and the news Scrubs fans have been waiting for.Best Moments:(00:16) ChatGPT adds instant checkout with Stripe, starting with Etsy and Shopify sellers(02:00) Threads reportedly matches X on daily active users—believe it or not(03:00) Perplexity launches Comet, an AI browser with auto coupon-finding at checkout(04:00) Study shows simple fifth-grade-level copy converts 56% better than complex writing(05:25) Instagram tests replacing the home tab with Reels as default feed(06:08) Cracker Barrel fires its branding agency after logo backlash(07:33) Robert Irwin crushes on Dancing With the Stars and teases a Bachelor future(08:00) Scrubs revival in the works with the original castCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Transcribed - Published: 7 October 2025

When Jay Schwedelson and Daniel Murray swap stories about awkward baby-in-restaurant moments and LinkedIn strategy hacks in the same breath, you know it’s going to be entertaining. This Bathroom Break episode takes a surprising turn into how commenting (with memes, images, or one-liners) might actually beat posting when it comes to growing on LinkedIn.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(02:15) Daniel reveals why LinkedIn’s new comment impressions feature is a signal you should lean into comments.(03:30) How using memes and images in comments outperformed posts for The Marketing Millennials.(04:25) Why comments can act like mini-posts that spark conversations and visibility.(05:45) A smart way to use comments to test content ideas before posting them officially.(07:15) Daniel shares how this commenting strategy fueled faster LinkedIn growth than years of posting.(08:45) Jay’s kids roast his “embarrassing” LinkedIn one-liners.ㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Transcribed - Published: 6 October 2025

Marketing’s old “set it and forget it” strategy just got flipped on its head. Jay Schwedelson breaks down why evergreen content isn’t enough anymore and how AI models like ChatGPT, Gemini, and Claude are forcing us to rethink everything. From adding dates and updates to your reports to re-labeling consumer guides for maximum visibility, he explains why recency is now the real SEO power play.ㅤBest Moments:(00:37) Why evergreen content used to dominate but no longer works in the AI era(01:22) How large language models prioritize recency over everything else(02:38) Why stale website pages are invisible to AI citations(03:15) The 50% boost from simply adding dates or “updated” to your content titles(04:15) Practical B2B examples like renaming reports with quarters and years(05:37) Consumer content tricks like “Holiday 2025 Gift Guide” or “Winter 2025 Style Guide”(07:01) Jay vents about neighbors putting up Halloween decorations way too early(08:15) Surprise reveal that Nick Lachey will appear at the Guru Conference karaoke contestㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Transcribed - Published: 3 October 2025

The internet turned money advice into extremes, so Jay Schwedelson brought on Braiden Shaw to share the practical middle path. You’ll hear the simple 3-step ladder he uses to build wealth, why paying off your mortgage fast is not always the math win, and the counterintuitive way he grew from 2k to 1M followers by never selling for a year.ㅤStart with Amplify’s Foundations program (25 dollars) to learn debt payoff, liquidity, and private markets, then explore the Growth Circle to co-invest alongside Braiden Shaw. You can also follow him on Instagram for daily financial tips.ㅤBest Moments:(01:10) From 2k to 500k followers in nine months and why sharing beats gatekeeping(03:03) Three steps to financial freedom simplified into debt, liquidity, then private markets(06:30) The mortgage vs investing example that flips the pay-it-off-fast advice(08:38) Post daily for a year without selling and focus only on educate or entertain(12:14) The first viral hit and how rapid iteration created compounding growth(16:15) Amplify Foundations for 25 dollars and a path to co-invest alongside BraidenㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Transcribed - Published: 2 October 2025

Snapchat just revealed people snapped a trillion selfies in the last year, and Jay Schwedelson can’t decide if that’s hilarious or horrifying. He also breaks down why the first two weeks of October are prime time for collecting customer data, why LinkedIn video views are suddenly slipping, and what Europe’s push for a “digital majority age” could mean for social media. And, because balance matters, he even weighs in on the Golden Bachelor fiasco.ㅤBest Moments:(00:16) Snapchat reports 1 trillion selfies in 12 months(01:15) October is the second-highest opt-in period of the year(03:00) Europe considers setting 16 as the minimum age for social media(04:11) LinkedIn video views are dropping after months of hype(05:26) Carousels and cheat sheets are trending again on LinkedIn(05:30) The Golden Bachelor’s messy PR stumble before episode oneㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Transcribed - Published: 30 September 2025

Travel hacks, Instagram secrets, and even a little Miami tourism pitch sneak their way into this Bathroom Break episode with Jay Schwedelson and Daniel Murray. Between Jay’s “carry-on only and lie about parties” conference survival guide and Daniel’s Instagram growth tricks, this one’s packed with fast, practical tips you’ll actually want to try.ㅤBest Moments:(01:04) Jay reveals why he hates travel now and the sneaky way he skips event invites(02:21) Daniel shares the story reply trick that gets 4–5x more engagement than link clicks(04:20) The frustrating new Instagram banner format and why you should still test it(05:30) Jay points out you can now pin your own comments to posts for extra visibility(06:30) Daniel explains why captions matter for SEO and why hashtags are basically dead(08:28) Daniel defends Miami summers and why the Florida heat is overhatedㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Transcribed - Published: 29 September 2025

Sometimes Jay Schwedelson skips the marketing hacks and just gets real. This time he shares a personal story about nearly missing out on the love of his life and the lesson it left him with: regret is far heavier than failure. It’s raw, funny, and surprisingly relevant if you’ve ever hesitated before taking your shot in business or in life.ㅤBest Moments:(01:09) The biggest turning point in Jay’s life that reshaped how he thinks about work and risk(02:42) The sting of seeing someone you care about happy with someone else(05:16) The bold move at the bar that changed everything(07:45) Why you only need 10 seconds of bravery, not a lifetime of courage(08:32) The torture of living in the land of what ifsㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Transcribed - Published: 26 September 2025