HUBSPOT CEO! Yamini Rangan 😲 AI Content MUST KNOWS! And how search is changing!| Ep. 443

Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 7 November 2025

⏱️ 23 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Marketers keep saying the funnel is dead, but this chat actually explains what changed and what to do about it. You’ll hear how to rethink content for 23-word questions, why website traffic is shrinking, and what to build instead, plus a hopeful take on AI that puts humans back in charge. And yes, Jay Schwedelson gets personal with Yamini Rangan about college drop-offs, plants that refuse to live, and the real reason personality now beats playbooks.

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Follow Yamini on LinkedIn and explore HubSpot’s Loop playbook content and the HubSpot Media Network for practical examples you can borrow.

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Best Moments:

(02:45) The college drop-off half-tear that turned into a full-on drive-to-the-airport cry.

(05:01) Is the funnel dead or just changing shape as HubSpot shifts thinking toward a loop.

(06:41) Eight out of ten Google searches end with no click, and what that means for your site.

(08:50) Content has to answer specific LLM-level questions with citations and case studies.

(12:52) Personality beats generic content as podcasts, YouTube, and newsletters win on trust.

(16:15) AI won’t replace humans; it finally makes one-to-one personalization at scale real.

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Check out our 100% FREE + VIRTUAL EVENTS! ->

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to Do This Not That, the podcast from marketers.
0:05.4	We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode.
0:11.5	We also keep it short, like this intro. Let's check it out.
0:15.8	We are back for Do This Not That, and this is a special one.
0:19.4	We got one of the people on this planet,
0:21.4	who can you have on the show?
0:22.5	You pick anybody? This is who I'd pick. It's true. Don't tell my wife, because I should pick her first, but no, I want Yomini. Who's Yomini? Who's Yomni Rangan? She is the CEO of HubSpot. You know her. And if you don't know HubSpot, that's epically weird, but I'll give you the quick rundown.
0:39.2	Okay.
0:40.1	HubSpot is you know her. And if you don't know HubSpot, that's epically weird, but I'll give
0:38.3	you the quick rundown. Okay. HubSpot is the global CRM powerhouse helping millions of people
0:45.7	over a quarter of a million customers in 135 countries. It's not just listed as like the best
0:50.8	place to work and all this stuff. And Yomini has not only helped this thing grow
0:54.7	like massively leading the charge, but I'm not just saying this because Yomini's here. It has to have
1:00.4	the best corporate culture on the planet, the best community vibes. I don't know of another brand
1:05.8	where people feel so connected to this thing. And I love all things HubSpot. So Yamini, thank you for being here.
1:13.9	I think we can end the show right there. That was perfect. But thank you, Jay, for having me.
1:19.6	And we've been huge fans. You add so much to our community. Our community of marketeers
1:27.0	learn from you so much. So it is an absolute delight
1:30.0	to be on the show with you. Wow. That's amazing. I'm going to clip that and use that. I'm going to
1:34.5	get a tattoo of that. All right. So before we get into all this work stuff, I wanted to bring something
1:40.0	up because you and I have gone through a similar life moment recently. We both dropped off
1:45.0	our sons at college. And I don't know about you, but this has been like, I wasn't fully
	...

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