Welcome to Do This Not That, the podcast from marketers. We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode. We also keep it short like this intro. Let's check it out.

We are back for Ask Us Anything from the Do This Not That podcast. This is our short episode. We're all week long. We get in questions. We get in work questions. We get in ridiculous questions. We try to tackle one of each. If you want to ask a question, that would be awesome. Just go to jswettleson.com. There's a button that says podcast. Another one that says, ask us anything. We love questions. It can be wild, ridiculous. doesn't matter. Let's jump into it though. Let's do the work question first. We got a question from Stacey, from Sarasota, Florida. I have never been to Sarasota. I've lived in Florida for over 30 years. I'm on the East Coast, Bocertone. And I feel like, I feel like Stacey, you're probably nice because nice people live in Sarasota. I live in Bocarton where everybody's obnoxious, myself included, a bunch of former like northeastern horrendous people. That's why I'm not allowed to go to Sarasota, because I'm horrendous. Anyway, you're not, though. Stacey, what's your question? Jay, I just moved into marketing after a career in a totally unrelated

field. I feel like I don't have the right background and won't be able to catch up and be a real

marketer. Any advice on how to rapidly get better at this marketing stuff? All right, well,

super fair question, but the reality of it is you're not moving into becoming a CPA.

You're not moving into becoming a lawyer or a doctor or anything that requires a really serious degree.

No offense to all the marketers out there.

I don't care if you got certified in whatever.

Who are you kidding?

This ain't that, all right?

So Stacey, you can do this. You'll figure it out and you're

probably better than the majority of marketers that are out there right now because the majority

of marketers out there right now are just following what they've learned from the last 20 years

and they have no new ideas. So you're probably going to crush everybody, but more important than that.

Okay. In general, what you are really doing is this idea of negative self-talk.

And this is something we all, every one of us, myself included, we need to stop doing. It doesn't

matter what it is. I had this early on in my career as well. And we all have done it, right? I would say to

myself, oh, I'm not smart enough to do this. At the start of my career, I'm too young, okay?

I don't know the right people. I'm not very smart. I don't have the right background. I'm not

technical enough. I'm introverted. I'm scared to publicly speak.

400 other things. All right. And then in my head, in all our heads, we all do this. We maybe we

don't say it out loud, but we put it in our heads and we put it. We say it on repeat, nonstop.

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