What’s Up THIS WEEK: Cool NEW Subject Line TEST! Gemini AI News! Kardashian update? | Ep. 441

Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 4 November 2025

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Target’s Zoom layoff glitch, a sneaky subject line tweak that lifts opens, and why pop-up moments are the new marketing moat... this week’s quick hit has range. You’ll also hear why showing up well in Gemini matters more than ever and a spicy pop-culture rant from Jay Schwedelson about platform responsibility.

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Best Moments:

(00:28) Target’s all-hands layoff Zoom glitches to a black screen and employees learn their fate by email instead.

(01:45) Put brackets at the end of your subject line to spotlight the key hook and lift opens about 15 percent.

(03:17) Cash App x Sabrina Carpenter pop-up racks up 30M views and proves short-lived moments beat evergreen noise.

(04:34) A B2B play you can steal now: a 24-hour “vault unlock” that disappears and concentrates attention.

(06:12) Gemini’s usage surges from 6.4 percent to 12.9 percent while ChatGPT slips from 87 percent to 74 percent.

(07:52) Big audiences, bigger responsibility: why amplifying junk conspiracies isn’t just silly, it’s harmful.

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Check out our 100% FREE + VIRTUAL EVENTS! ->

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Transcript

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0:00.0	Welcome to Do This Not That, the podcast from marketers.
0:05.1	We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode.
0:11.6	We also keep it short, like this intro. Let's check it out.
0:16.1	We are back for what's up this week from the Do This Not That podcast.
0:20.1	This is a super short episode where we break down what's going on in business and marketing and pop culture. And then we still have our other ridiculous episodes the rest of the week. So let's get into it. What's going on? So first off, did you see Target totally screwed something up? So Target, you know, big retail chain, whatever, love Target, Targe, whatever you want to call it.
0:38.2	So they had to do layoffs this week, which is terrible, especially around the holiday time, right?
0:42.2	They were laying off 1,800 employees.
0:44.1	And did you hear what happened?
0:46.0	Bloomberg reported this, which was so terrible.
0:48.2	So they were laying off all these employees via a Zoom call.
0:52.5	So everybody dialed into the Zoom call and they were about to announce
0:56.1	on the Zoom, like which parts of the company were going to have all the layoffs and who was
1:00.4	going to get laid off or whatever. And then right at that moment, they had a technical glitch.
1:04.9	And it went to like a black screen or whatever right at the moment where they were going to say
1:09.6	exactly what was going to happen.
1:14.2	And everybody was sitting there like, am I the one being fired?
1:17.0	And it lasted for a while. And then the HR people had to just email out to everybody a summary of what the call was about.
1:21.3	And that's how you found out if you were let go.
1:24.2	Oh, my goodness.
1:25.6	What a mess of a situation. Not good.
1:29.5	So speaking about a marketing tactic that actually is good that came out this week.
1:35.0	So subjectline.com released another cool trending email subject line tactic that's working really well right now that maybe you haven't tried because I need to start
	...

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