Welcome to Do This, Not That, the podcast from marketers.

We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode.

We also keep it short, like this intro. Let's check it out.

We are back for Ask Us Anything from the Do This Not That podcast. This is our short episode. We're all week long. We get in questions. We get in work questions. We get in super ridiculous questions. And we try to tackle one of each. If you want to submit one, you'd be an extremely cool human. Just go to jschweidelson.com. There's a button that says podcast. Another one that says ask us anything. And I love getting the questions because without it, we can't do this show. So let's jump into us. Let's do the work

question first. We got a question from Kendra, from Livingston, New Jersey. Oh, I always feel

bad for people from New Jersey. New Jersey is an underrated state. And why do I feel bad? Not that you ask, Hendr, because it's like,

it's like New York's kind of armpit or something, no offense. And the reason I say that is like

the New York Jets and the New York Giants, the football teams, okay, that's what they're called.

The New York Jets and New York Giants. Do you realize they play their games at the same stadium and the stadium is in New Jersey? How insulting is that? That you have two NFL teams. There's no NFL team in New Jersey. That's named New Jersey. But the two ones at New York play in New Jersey and they're called New York teams. That's a joke. What is going on? Anyway, New Jersey, here's some love for you all.

Anyway, all right. Kendra, what's your question? Jay, we are trying to come up with content that will

give us a boost going into the end of year and we feel stuck. Anything that works particularly well

this time of year? Okay, good question. And I got something good for you.

It's been good for everybody, whether you are a consumer marketer, a nonprofit marketer, a business to

marketer, there is one content type that crushes it more than anything by a landslide. And that is

calendar content. Okay. What do I mean mean by that let me first give you the

stat on how well it does so from november 1st through january 15th this is the number one

content type in terms of what drives downloads signups capture, whatever you want to call it.

And that is calendar, downloadable calendar formats.

So on the business side, okay, this is 300% higher than any other content type during that November through January 15th period.

On the consumer side, 200% higher and for nonprofit, over

160% higher according to World Data Research. Now, what do I mean by that? So on the business

to business side, this is magic. This is gold. My organization's been putting out the best and

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