SPECIAL SERIES ==> One Word, More Conversions 😳 <== | BATHROOM Break #91 COLLAB: The Marketing Millennials + Do This, Not That
Do This, NOT That: Marketing Tips with Jay Schwedelson
GURU Media Hub
5 • 715 Ratings
🗓️ 19 January 2026
⏱️ 12 minutes
🧾️ Download transcript
Summary
That “big win” moment is supposed to feel chill, right? Instead, the vibe here is more like: congrats, now the pressure triples. Between Jay Schwedelson admitting he’s somehow more anxious after selling subjectline.com and Daniel Murray dropping a ridiculously simple conversion lever most marketers ignore, this one lands as equal parts real talk and immediately usable.
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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.
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Best Moments:
(01:16) Selling a business sounds relaxing until Jay admits it cranked his anxiety up 10x
(03:13) The uncomfortable reason Jay sometimes turns down small-budget clients, even when they believe in you
(04:48) The easiest conversion lift you can test is not the offer, it’s the name of the offer
(06:37) The “one modifier word” title test that can change conversions fast
(08:12) Why tiny A/B tweaks teach you more than totally different versions
(09:15) Jay starts meditating every morning, and Daniel calls him out for the sun-staring habit
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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
Transcript
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| 0:00.0 | Welcome to a new special series called The Bathering. |
| 0:11.0 | That extra 10 minutes, you either have to listen to marketing tips or use the bathroom or both. |
| 0:17.0 | But I don't recommend both, but that's your choice. |
| 0:19.0 | This collab is going to be super fun. We have Daniel Murray from the marketing millennials and me, Jay Schwettleson, |
| 0:24.3 | from the Do This Not That podcast and subjectline.com. |
| 0:27.5 | Each episode in the series, we are going to go over quick tips about different marketing topics. |
| 0:32.4 | And if you want to be in the bathroom, fine. |
| 0:34.8 | Just don't tell us about it. |
| 0:36.1 | Thanks for checking it out. |
| 0:39.1 | We are back with another bathroom break. I am here with the man who officially sold subject |
| 0:48.7 | line.com, guru, comfort, certified guru, two, drum roll, please. |
| 0:54.6 | If you're not online, constant contact. |
| 1:00.0 | You suck. |
| 1:01.1 | You're such an idiot. |
| 1:02.2 | You really are an idiot. |
| 1:03.7 | So everybody, go flood these DMs, flood everything, and say congrats, because |
| 1:09.4 | this is a big deal. |
| 1:10.8 | Yeah, this is a really great episode. You're in your car right now. You're like, okay, great. I need to hear about Jay selling some random thing. No. First of all, thanks. I'm stoked. It's really cool. Constant Contact, cool company. But beyond all that, I'm not going anywhere. We're still causing all the chaos with guru conference. |
| 1:28.7 | We're gearing it up bigger than ever. |
| 1:29.9 | And they're leaning in. |
| 1:31.5 | They want to make this crazier than ever. |
| 1:33.3 | So everyone's like, oh my goodness, do you feel so relaxed now? |
... |
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