SPECIAL SERIES ==> January Email Hangover 🤯 <== | BATHROOM Break #87 COLLAB: The Marketing Millennials + Do This, Not That
Do This, NOT That: Marketing Tips with Jay Schwedelson
GURU Media Hub
5 • 715 Ratings
🗓️ 22 December 2025
⏱️ 9 minutes
🧾️ Download transcript
Summary
January marketing has a weird hangover, and it messes with way more than your motivation. Jay Schwedelson and Daniel Murray get very specific about what to do in those first two weeks, what not to freak out about, and the tiny “swap 2025 to 2026” moves that can quietly outperform your big new ideas.
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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.
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Best Moments:
(01:39) The first two weeks of January are not “normal marketing,” and you have to treat them differently
(02:15) Set monthly goals for the next three months so you do not start the year feeling behind
(03:30) Do not kill a new test just because it flops around January 8 or 9
(03:46) Why late-January promo email click rates jump about 30% compared to early January
(04:00) Audit every automation and trigger and delete anything that still screams 2025
(05:31) Shorter copy, more white space, and shorter subject lines win because everyone is overloaded
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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
Transcript
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| 0:00.0 | Welcome to a new special series called The Bathering. |
| 0:11.0 | That extra 10 minutes, you either have to listen to marketing tips or use the bathroom or both. |
| 0:17.0 | But I don't recommend both, but that's your choice. |
| 0:19.0 | This collab is going to be super fun. We have Daniel Murray from the marketing millennials and me, Jay Schwettleson, |
| 0:24.3 | from the Do This Not That podcast and subjectline.com. |
| 0:27.5 | Each episode in the series, we are going to go over quick tips about different marketing topics. |
| 0:32.4 | And if you want to be in the bathroom, fine. |
| 0:34.8 | Just don't tell us about it. |
| 0:36.0 | Thanks for checking it out. |
| 0:39.0 | We are back for the bathroom break. I'm here with the ultimate marketing millennial |
| 0:43.5 | Daniel Murray and I am Jay Schwettleson. And I'm like, is anybody out there even listening |
| 0:48.2 | more to the world tune it out to Daniel? Like this time of year, are you still consuming |
| 0:53.0 | like marketing podcasts and business stuff? |
| 0:56.4 | Are you just all in on watching Home Alone 3 or whatever? |
| 1:00.1 | I think column A and column B, but I try to consume as much as I can just for ideas, |
| 1:05.7 | but I feel like this type of year is just all old content recycled from from the whole year. So you're just |
| 1:14.1 | getting a bunch of curations, which is great because my ADHD brain could now consume more |
| 1:19.9 | your content if you're doing that the right way. So keep. Well, the good year is we're like the only |
| 1:25.2 | podcast in the entire country that's just not mailing it in |
| 1:28.5 | and just reposting like you know greatest hits from the year we have actually a new episode here we |
| 1:33.3 | should like high five each other look at us i know how are we doing this i'm this is crazy this is |
| 1:38.8 | crazy this is craziness all right well let's talk about the topic of the day topic of day is |
... |
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