5 • 715 Ratings
🗓️ 10 November 2025
⏱️ 11 minutes
🧾️ Download transcript
The holiday season brings a different kind of marketing energy, and Jay Schwedelson and Daniel Murray are all about helping you use it. Between roasting each other about running habits and gym classes, they dig into why “the most” might be the single most powerful word you can use in your end-of-year campaigns. From “most downloaded” to “most gifted,” this episode shows how to wrap up your content (literally) in ways people can’t resist.
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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.
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Best Moments:
(01:16) Jay reveals his painfully slow “runs” that neighbors mistake for walks
(02:45) Daniel shares why roundups and “Spotify Wrapped”-style posts crush at year-end
(03:44) Jay explains why adding “most” instantly boosts engagement and clicks
(05:00) Daniel breaks down how AI makes it easier than ever to create top-performer lists
(06:01) Jay connects year-end content psychology to holiday nostalgia and comfort
(07:42) Daniel shows how “most bought” and “most gifted” emails drive conversions
(08:33) Jay rants about workout classes that make you “partner up with randos”
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Check out our 100% FREE + VIRTUAL EVENTS! ->
Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
Click on a timestamp to play from that location
| 0:00.0 | Welcome to a new special series called The Bathering. |
| 0:11.0 | That extra 10 minutes, you either have to listen to marketing tips or use the bathroom or both. |
| 0:17.0 | But I don't recommend both, but that's your choice. |
| 0:19.0 | This collab is going to be super fun. We have Daniel Murray from the marketing millennials and me, Jay Schwettleson, |
| 0:24.3 | from the Do This Not That podcast and subjectline.com. |
| 0:27.5 | Each episode in the series, we are going to go over quick tips about different marketing topics. |
| 0:32.3 | And if you want to be in the bathroom, fine. |
| 0:34.8 | Just don't tell us about it. |
| 0:36.1 | Thanks for checking it out. |
| 0:39.1 | We are back with another episode of bathroom breaks. I'm here with the guru himself, |
| 0:43.1 | Jay Sweterson, and I am Daniel Murray. And I actually found out a fun fact about Jay, |
| 0:48.6 | and he's been gatekeeping this for the last three years. But he goes for a jog every Saturday and Sunday. And I didn't even |
| 0:57.7 | know he ran. So like, could you explain what does. I hate you. So here's the thing. So I live in this |
| 1:06.3 | community. There's a circle around the community that's three miles long. And so I do it. Every Saturday and |
| 1:11.6 | Sunday, it's not a flex at all because I want to like keel over by the time I get back. But the |
| 1:16.3 | worst part is I go so slow, like so slow that people will stop me like, how's your walk going? |
| 1:25.5 | And I'm like, want to give him the finger because I'm like, bro, |
| 1:27.9 | I'm running. You clown. I'm running. And even like any, anybody I see, oh, I always see you |
| 1:34.2 | walking around the circle. I go, dude, I am running. So I get like so much, I get so angry. Do you |
| 1:41.0 | run at all? I don't feel like you're a runner. No, I had a phase in 2019 |
| 1:47.7 | where a phase. It was a phase. It was like a four-month phase where I was just |
| 1:54.9 | addicted to Strava and I was addicted to beating a 5K time. So I would just run like three times a week trying to beat my 5k time |
... |
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