Welcome to Do This, Not That, the podcast from marketers.

We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode.

We also keep it short, like this intro. Let's check it out.

We are back for what's up this week from the Do This, Not That Podcast, presented by Marigold.

This is our short episode of Breakdown. What's going on this week in business and marketing

and life? And then we sell over other episodes the rest of the week. And there's a lot going on

and AI and email, all sorts of stuff. All right. So first off, Microsoft. Microsoft actually

came out and they shared what they are looking for as it relates to AI search and answers and all the things and all of their tools.

What they're looking for on websites and in content that they're pulling from to put in their results.

You're like, well, Microsoft, what does that have to do with anything? Why do we care about what Microsoft thinks? Because Open AI is not Microsoft and those other things aren't Microsoft. Well, first of all, that's not true. Okay? Number one, Microsoft has its own big AI thing called co-pilot that a lot of people use. And the other thing is Microsoft is also doing a lot with OpenAI, which is chat GPT. So a lot of what

Microsoft is doing is actually a feeder for what you're getting in chat GPT. So it's really important

to hear directly. This is directly from Microsoft what they're saying you should do and what you shouldn't

do. This isn't some random blog that's trying to figure it out. So it's always important here what they're saying directly. So this is what they're saying. This is what you should do first. And some of this, of course, we know. It says you want to write in self-contained question and answer blocks. This is probably the number one tactic everybody needs to know. It's not just FAQs, but you want to have

on your site very clear things that are asking very basic questions about your consumer product,

your business product, your service, whatever, with very clear answers and also the problems

that it's solving, a very simple Q&A. It then says you want to have concise lists and tables.

Basically, AI eats this type of structure for breakfast.

It needs to be simple for it to scan and nothing can be hidden.

No information we hidden in like these accordion tabs or these hamburger menus or in PDFs or in screenshots,

AI cannot go and grab that information quickly and know what it's all about.

So actually image-based stuff without all tags and without words associated with it,

written words, AI is not going to pick it up.

...