SPECIAL GUEST!! Michael Stelzner from AI Explored 🔥 Claude > Custom GPT 😮 | Ep. 476

Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub

Education, Marketing, How To, Business, Entrepreneurship

4.9 • 1K Ratings

🗓️ 15 January 2026

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Ever stare at an AI tool and think, cool, but how do I make it write like a real marketer? Jay Schwedelson brings on Michael Stelzner to break down why Claude is the go-to for persuasive copy and how to set it up so it actually learns your style instead of forgetting everything five minutes later. If you have been fighting custom GPT amnesia, this one will feel like a reset.

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Get $100 off the already discounted AI Business World ticket here:

https://www.socialmediaexaminer.com/dothis

Also check out Michael’s AI Explored podcast for weekly, practical AI tactics.

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Best Moments:

(02:08) Why Claude is the best writer for persuasive marketing copy

(04:05) The simplest explanation of Claude Projects and why they beat custom GPTs

(05:30) The “artifact” trick that turns messy output into clean, usable docs

(06:45) Uploading 1,000 testimonials and letting Claude pull the perfect snippets automatically

(11:38) The ninja prompt move: generate 8 options, then force the AI to pick the best

(16:57) The quick pitch for AI Business World and the $100 listener discount

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Partner with Jay: https://www.jayschwedelson.com/contact

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Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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Leave a comment and follow the show, it really helps us out!

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to Do This Not That, the podcast from marketers.
0:05.0	We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode.
0:11.0	We also keep it short, like this intro. Let's check it out.
0:15.0	We are back for Do This Not That podcast, and we have one of the smartest dudes on the planet here today.
0:22.3	I'm not just saying that he is.
0:23.5	Who do we got?
0:24.5	We got Michael Stelzner.
0:26.6	Now, you probably listen to one of his two incredible podcasts that he already has.
0:33.3	He has, all right, wait a minute.
0:35.0	I want to forget even about his podcast.
0:37.0	Let me tell you this dude is.
0:38.3	He's the CEO of Social Media Examiner.
0:41.3	This is the world's largest marketing media company that literally helps millions of marketers
0:46.8	navigate everything in the digital landscape.
0:50.5	And of course, he has these events, social media marketing world. I've actually spoken in this event. It's probably the single best digital marketing event on the planet. It's not even just about social media. But the dude was like, I could do more. So he went out and he's like, AI, this is a big thing. Let me launch a podcast about AI and he launched AI Explored. If you haven't listened to this
1:11.5	podcast, stop listening to this garbage. Go listen to that. And then he doubled down even more.
1:16.8	He has a new event coming out this year in person, AI business world this April. And we actually
1:22.8	have a discount code, which we're going to put in the show notes, all the things. It's going to be
1:26.8	the singular event for the world of AI. I cannot wait. So I'm so excited to have me here. Michael, welcome to the show. Thanks for having me. I appreciate your energy and excitement. I am excited. I am genuinely excited because you actually know stuff. So many times I'll listen to a podcast, I'm like, this is going to be terrible or I'll
1:44.2	read something. It's going to be boring. You always actually share stuff and you're so crazy
1:48.5	prepared. And so I'm excited. I get excited when I talk to. So let me jump right into it.
1:54.0	The topic of the day, we've never talked about on the show. And we're going to be talking
	...

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