The 5 Soundbites That Make People Buy 😳 Donald Miller from StoryBrand at Guru Conference | Ep. 470
Do This, NOT That: Marketing Tips with Jay Schwedelson
GURU Media Hub
5 • 715 Ratings
🗓️ 2 January 2026
⏱️ 32 minutes
🧾️ Download transcript
Summary
Messaging gets way easier when you stop trying to sound smart and start trying to sound clear, and this quick Guru Conference convo nails why. Alongside Jay Schwedelson, Donald Miller breaks down the “cognitive load” trap that quietly kills conversions, then hands you a dead-simple framework for turning what you sell into something people instantly get. The best part is its practicality: you will leave knowing what to say, how to say it, and why repeating one line beats explaining ten features.
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Go to StoryBrand to learn the four ways Donald helps teams build their five soundbites, including the on-demand course, a live workshop in Nashville, a private on-site workshop, or a Donald Miller strategy session.
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Best Moments:
(03:30) The “Kids love aquariums” example that doubled sales with three words
(05:34) The five soundbites that invite customers into a story without rambling
(06:00) Why your customer is the hero and you are the guide with the rope
(08:45) If you claim you solve 10 problems, you are basically solving none
(15:15) How repetition trains AI to associate your brand with one specific “hole”
(26:13) The simple email flow that consistently beats “clever” copy
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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Welcome to Do This Not That, the podcast from marketers. |
| 0:05.0 | We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode. |
| 0:11.0 | We also keep it short, like this intro. Let's check it out. |
| 0:15.0 | All right, this is a special episode of Do This Not That. |
| 0:19.0 | This is a conversation I had with Donald Miller during Guru conference that just happened. |
| 0:26.3 | And he taught me so much in just a few minutes about how to really clarify your message. |
| 0:31.7 | He is the founder of Storybrand. |
| 0:33.3 | He's a huge deal. |
| 0:34.9 | And I just wanted to take that discussion and release as an episode because I got so much |
| 0:38.7 | out of it. |
| 0:39.4 | I hope you do to check it out. |
| 0:41.5 | We have one of the industry giants here. |
| 0:44.1 | This is going to be an incredible discussion. |
| 0:47.1 | So who do we got? |
| 0:47.7 | We got Donald Miller. |
| 0:49.5 | Now, I would imagine 99% of you know who Donald Miller is. |
| 0:54.5 | But if you don't, he is the founder and CEO of Storybrand. |
| 0:57.9 | And he's not only the bestselling author of like a zillion books, |
| 1:01.5 | but do you realize that his books collectively have spent over a year on the New York Times bestseller list? |
| 1:07.8 | That is like, think about that for a second. |
| 1:10.5 | And his company, |
| 1:11.4 | Storybrand and Coach Builder, they help businesses and leaders really clarify their messaging by |
... |
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