Welcome to Do This, Not That, the podcast from marketers.

We share quick tips, things you can do right now,

and then we add a little bit of chaos at the end of every episode.

We also keep it short, like this intro. Let's check it out.

We are back for Do This Not That podcast, presented by Marigold.

And normally I come on here and I share these random marketing tactics. You test them. Maybe they work. Hopefully they work. Maybe they don't work. But once in a while, I like to share things that I've experienced or that I've kind of figured out a little bit for my own career. And maybe they will have an impact on yours because all this stuff is pretty hard. And there's this one concept that I think has been more impactful for my career than anything else.

And it's this idea of being consistent and accountable.

And it's not what you think, okay, when you hear those two words.

But let me back up a little bit.

So I have a, I have a horribly bad habit of always talking down about myself. I do. I'll say,

oh, I'm not smart or I have no idea what I'm doing. And there's always a noise the people around me because

they either think that I'm fishing for a compliment, like Jay, stop it, you're so, you're smart,'re smart whatever which i'm genuinely not where they just

find it weird and annoying and they're like what is your deal stop saying that uh i personally you know

i like saying because first of all i believe it to be true uh i don't think i'm smarts do in the room

i also think this idea of you know sometimes being self-deprecating. It's nice. It gets people

comfortable, slightly funny once in a while. And I'm being real. I'm not doing it to be funny all

the time. I'm just being real. And so the reason I share that is, when I went through school,

for example, I was, I didn't do great at all. I got waitlisted four times. Okay, before I got into the University of

Florida. I have no idea how I got finally accepted. It was like probably the last possible day on earth.

My SAT score was an absolute joke. I had to take statistics three times in college just to get a

C for it to count. I mean, I was not, I could not crush it at all. I actually think,

though, knowing that I was not going to be some sort of, you know, NASA space program engineer

...