Welcome to Do This Not That, the podcast from marketers.

We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode.

We also keep it short, like this intro. Let's check it out.

We are back for what's up this week from the Do This Not That podcast.

This is our short episode or breakdown what's going on in business and marketing and life. And then we sell our other ones later in the week. So what's going on? Let's get into it. Well, probably the biggest thing this week is that ChatGPT rolled out its major new model, GPT 5.2. Oh, I'm not an AI expert. What does I even mean? Who cares? And that's fair.

But this model, this 5.2, which basically means when you go to chat GPT, in the upper left

end corner, you're going to see it says chat GPT 5.2. That means that you're operating on this new

version of chat chad chp t. It is rolled out. It's not available yet 100%, but I'd say like 80%.

And so it'll be fully rolled out by the end of this week.

And it applies not only a ChachapT, but also Microsoft co-pilot

because they kind of all both use the same technology.

And as relates to marketing, one of the biggest game changers

that you can now do with Chb-T, 5.2,

which just released, is that it is much, much, much better at predicting attention

before you go live with anything marketing related.

So what do I mean by that, for example? So let's say you

uploaded an image of an email that you've created. It could be a newsletter, a promo email,

whatever it may be. If you had uploaded that image to Chat TripT 5.1, what it would be able to do, it would be able to describe what's in there,

maybe label some elements, summarize what was in that image. But 5.2 is totally different.

What 5.2 can do now, and this just happened in the last few days, it can actually simulate

human scan behavior, which is a really,

really big deal. And it can actually predict what people are going to look at with a very high

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