SPECIAL SERIES ==> ChatGPT Atlas Browser Tips! AI Must Knows! <== | BATHROOM Break #79 COLLAB: The Marketing Millennials + Do This, Not That

Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 27 October 2025

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Marketers are about to face a new kind of search—and Jay Schwedelson and Daniel Murray are breaking down what it means. Between trick-or-treating mishaps and Halloween candy hot takes, they unpack how AI browsers like Atlas and Comet are rewriting the rules for SEO, content gating, and how your website needs to function for both humans and AI agents.

ㅤ

Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

ㅤ

Best Moments:

(02:55) Why new AI browsers like Atlas and Comet could change how marketers think about search

(04:45) How to make your website scannable, fast, and AI-friendly

(06:15) Why you should optimize your forms for AI agents, not just humans

(09:15) The future of gated content and why “resources” pages might disappear

(10:15) How to design sites with fewer clicks and more instant answers

(11:00) The great Halloween candy debate: full-size bars or bust

ㅤ

Check out our 100% FREE + VIRTUAL EVENTS! ->

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

ㅤ

Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

ㅤ

MASSIVE thank you to our Sponsor, Marigold!!

Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to a new special series called The Bathering.
0:11.0	That extra 10 minutes, you either have to listen to marketing tips or use the bathroom or both.
0:17.0	But I don't recommend both, but that's your choice.
0:19.0	This collab is going to be super fun. We have Daniel Murray from the marketing millennials and me, Jay Schwettleson, from the
0:24.7	Do This Not That podcast and subjectline.com.
0:27.5	Each episode in the series, we are going to go over quick tips about different marketing topics.
0:32.4	And if you want to be in the bathroom, fine.
0:34.8	Just don't tell us about it.
0:36.0	Thanks for checking it out.
0:39.2	We are back with another episode of bathroom break. I am here with the guru, the best
0:45.3	selling author. I can keep going with all the little asterisks of what he does. Jay
0:50.7	Shwedelson and I'm Daniel Murray. And I wanted to start this off because one of the most important holidays is coming up and that's Halloween.
0:59.4	And I want to know what you're doing for Halloween.
1:02.2	And I know you do so many crazy things for Halloween.
1:06.9	You know, I'm turning into a grouch because I used to be like, I used to love it all and I buy the best candy and all, but I've, I really lost my faith in humanity because in the last year or two, what happened is my neighbors, one of these neighborhoods were. There's a lot of trick-or-treating. But then what will happen is there'll be a kid that comes by and they'll go to take some candy. and then like 10 minutes later the kid will like move their mask or some crap and they'll go to take some candy and then like 10 minutes later the kid will like move their mask
1:28.9	or some crap and they'll pretend like they're a different kid and I'm like yo I just saw you you just
1:34.8	took candy and like no that wasn't me I'm like no it was you and it's like these kids that are just like
1:42.0	trying to double dip and me calling them out. I'm like,
1:44.6	I don't want to call anybody out. So I think I need to give out like not good kids. Like maybe
1:48.5	I'll give out like toothbrushes and then they won't want to double dip. What do you think about
1:52.5	that? I think you should give out some skincare products and some stuff like that. I think
1:59.6	those kids are pretty smart.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from GURU Media Hub, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of GURU Media Hub and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.