SPECIAL SERIES ==> The Right Amount of Emails to Send! (Relevancy = Frequency)📬 <== | BATHROOM Break #77 COLLAB: The Marketing Millennials + Do This, Not That | 428

Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 13 October 2025

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Everyone thinks they’re sending too many emails, but according to Jay Schwedelson and Daniel Murray, the truth is you’re probably not sending enough. In this Bathroom Break episode, the duo dives into the myths around email frequency, timing, and those dreaded unsubscribes. They share hot takes, real data, and a few caffeine-fueled truths about what really keeps your emails in the inbox (and your audience engaged).

Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

Best Moments:

(01:05) Jay admits to skipping a VIP dinner for room service and honesty wins the night

(03:12) Why sending more emails actually improves open rates and inbox placement

(06:40) The myth of the “best day and time” to send emails and why variety wins

(09:22) How AI tools can now auto-time your email sends to each subscriber’s habits

(13:00) Unsubscribes aren’t bad—they can be a sign your content finally stood out

(16:44) Relevancy and frequency are a power couple—great content earns more sends

(19:55) Daniel shares the real cost of parenting on six Celsius a day

Check out our 100% FREE + VIRTUAL EVENTS! ->

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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MASSIVE thank you to our Sponsor, Marigold!!

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Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to a new special series called The Bathroom Brink.
0:05.0	That extra 10 minutes, you either have to listen to marketing tips or use the bathroom or both.
0:10.0	But I don't recommend both, but that's your choice.
0:13.0	This collab is going to be super fun.
0:14.0	We have Daniel Murray from the Marketing Millennials and me, Jay Schwettleson, from the Do This Not That podcast and subjectline.com.
0:21.6	Each episode in the series, we are going to go over quick tips about different marketing topics.
0:26.6	And if you want to be in the bathroom, fine.
0:28.6	Just don't tell us about it.
0:29.6	Thanks for checking it out.
0:33.6	We are back with another episode of the bathroom break.
0:36.6	I am here with the conference hopper.
0:41.3	He just went to a huge conference,
0:43.7	which is like the conferences off conferences,
0:45.9	had three talks.
0:48.1	He's still running on Celsius.
0:50.4	You die.
0:51.3	So I walked by a booth and I see these people that I work with. and they go, Jay, we want to invite you to this VIP dinner tonight. We'd love for you to come. And I'm such a jerk. I'm VIP dinner. I sound like such a tool that I just said that. And they go, well, you come. And I go, actually, I'm going to lie to you and tell you I have another dinner, but I'll be in my room hiding out. And the guy's like, you can't actually tell us that. You're supposed to lie. I'm like, I don't care. I mean, you should have said, you should have said, if you listen to any of my content, you know, I put that out publicly that I'm not going to go to any dinners.
1:28.7	Yeah, it's amazing.
1:30.2	At least you told the truth.
1:30.9	That's it.
1:31.6	That's the start.
1:33.8	Listen, chicken wing room service is underrated.
	...

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