What’s Up THIS WEEK: Email More NOW! Google AI Mode Game-Changer...TikTok Horrible Trend 😳 | Ep. 475

Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub

Education, Marketing, How To, Business, Entrepreneurship

4.9 • 1K Ratings

🗓️ 13 January 2026

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Google is quietly trying to become the entire checkout lane, and that changes what marketers should obsess over this week. Jay Schwedelson explains why the Universal Commerce Protocol could shift marketing from driving clicks to earning influence in AI search. Then it takes a hard turn into oddly useful timing for email performance and a very strong opinion on PerfumeTok and scent stacking.

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Best Moments:

(00:30) Universal Commerce Protocol could make buying happen inside an AI search without ever visiting a brand site

(02:32) Why marketing is shifting from chasing clicks to being everywhere at the exact moment of intent

(03:15) January 20 to January 30 is one of the best non-holiday stretches for email performance

(04:31) The vending machine era is getting weird, and Sprinkles cupcakes going under is a bummer

(05:30) A podcast wins at the Golden Globes, plus a spicy take on an annoyingly popular show

(06:34) PerfumeTok and scent stacking are officially too much for civilized society

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Partner with Jay: https://www.jayschwedelson.com/contact

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Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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Leave a comment and follow the show, it really helps us out!

Transcript

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0:00.0	Welcome to Do This, Not That, the podcast from marketers.
0:05.4	We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode.
0:11.6	We also keep it short, like this intro. Let's check it out.
0:16.5	We are back for what's up this week from the Do This Not That podcast.
0:20.6	This is our super short episode. We break down what's going on this week from the Do This Not That Podcast. This is our super short episode.
0:21.9	We break down what's going on this week in marketing, in business, and in life.
0:25.8	And we have our other episodes later in the week.
0:27.5	Let's jump into it.
0:28.5	So first off, the biggest news definitely is from Google.
0:32.6	Google has radically changed the game this week.
0:36.6	And if you're not aware of it,
0:37.7	you should really look up something called
0:39.5	Universal Commerce Protocol, UCP.
0:43.7	So they literally just announced it.
0:45.5	And this can a massive impact on business to business marketers,
0:49.0	consumer marketers, nonprofit markers,
0:51.2	and basically what they've done is all in with their AI, whether you're just
0:56.3	going to Google to search for something or you're using Gemini, you go on Google and you say,
1:01.4	hey, I'm interested in getting a new piece of luggage. Now with this new setup they're doing,
1:07.0	when you ask for that new piece of luggage, what's going to pop up with their AI mode instantly
1:12.6	are different luggage options that you can buy.
1:14.6	Oh, I like this brand.
	...

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