What’s Up THIS WEEK: NEW Subject Line Test TRENDING! + 👻Top Halloween Costumes! 👻TV Watching Update! 📬 | Ep. 437

Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 28 October 2025

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Instagram just dropped a feature that’s going to change how you scroll, and probably how you argue with your friends. Jay Schwedelson dives into Instagram’s new Watch History tool, the oddly effective subject line hack that’s boosting open rates, and why OpenAI’s latest update might finally make Google nervous. Plus, a detour into Halloween costumes, reality TV, and a few questionable streaming picks.

ㅤ

Best Moments:

(00:34) Instagram finally adds a Watch History so you can find that video you lost in the scroll

(01:56) The secret to higher open rates is mid-subject-line capitalization

(03:00) OpenAI rolls out shared projects for all ChatGPT users, taking aim at Google Drive

(04:00) Love Is Blind reunion and other “useless but necessary” TV updates

(04:45) Google’s top Halloween costumes of the year include demon hunters and… the Lorax

ㅤ

Check out our 100% FREE + VIRTUAL EVENTS! ->

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

ㅤ

Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

ㅤ

MASSIVE thank you to our Sponsor, Marigold!!

Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to Do This, Not That, the podcast from marketers.
0:05.0	We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode.
0:11.0	We also keep it short, like this intro. Let's check it out.
0:15.0	We are back for what's up this week from the Do This Not That podcast.
0:20.0	This is our short episode. We'll break down what's going on this week from the do this not that podcast this is our short episode
0:21.3	to break down what's going on this week in business and marketing and life and we
0:25.1	still have our other episodes later in the week so what's going on well instagram released
0:29.6	something that's actually very useful which is a watch history feature i'm so into this so
0:36.9	adam iseri the head of Instagram,
0:39.0	announced that now if you want to see any reels or videos that you've watched,
0:46.0	you now have a watched history feature on your Instagram, which is amazing because I don't
0:51.9	about you. I'll watch something and then I'll
0:55.3	scroll and then it's gone and I'm like, oh, where is that thing? I can't find it. Actually,
1:00.3	the most annoying thing of all time. And then what I end up doing is I save a million things on
1:04.7	Instagram and my save file or whatever on Instagram is just a mess. So now, which is pretty cool, what you can do is if you go to your profile and under
1:15.4	settings and under activity, there's a watch history and it goes back 30 days for anything
1:21.9	that you watched, which is probably going to also like disrupt so many relationships.
1:27.3	I don't even know because I'm sure people watch weird stuff.
1:30.0	And everyone's going to look at each other's, you know, watch history, be like,
1:32.9	oh, no, what are you watching that for?
1:34.4	I don't know.
1:35.2	I'm very pumped about it because all I watch is stupid memes.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from GURU Media Hub, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of GURU Media Hub and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.