GUEST Webinar Success Secrets and REAL Lead Generation! w/CMO FloQast! [Industry Giant Accounting Platform] Ben Schechter!! 📈 Stop Counting Leads, Start Printing Pipeline | Ep. 430

Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 16 October 2025

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Marketers love shiny objects, but this chat gets real about what moves pipeline right now with Jay Schwedelson and Ben Schechter. CMO FloQast! [Industry Giant Accounting Platform]From why webinars still outperform to how to score webinar engagement the smart way, Ben shares practical plays for B2B teams that feel more consumer savvy. You also get a sanity check on AEO experiments, and a peek at how a not-so-sexy category builds a brand people actually want to follow.

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Connect with Ben Schechter on LinkedIn and explore FloQast if you lead or support an accounting team looking to modernize the close and operations.

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Best Moments:

(01:23) From B2C to B2B - the consumer skills that turbocharge enterprise growth

(04:12) Webinars still crush - attendance, engagement, and conversion you can bank on

(06:55) Registered vs attended vs engaged - who sales should call first and why

(08:52) Stop worshiping lead count - pipeline and dollars beat vanity metrics

(11:45) AEO is real but early - balance experiments with core SEO and paid search

(15:15) Making accounting feel human - a distinct voice and an in-house studios team

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Check out our 100% FREE + VIRTUAL EVENTS! ->

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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MASSIVE thank you to our Sponsor, Marigold!!

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Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma

Transcript

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0:00.0	Welcome to Do This Not That, the podcast from marketers.
0:05.1	We share quick tips, things you can do right now,
0:08.6	and then we add a little bit of chaos at the end of every episode.
0:11.5	We also keep it short, like this intro.
0:13.9	Let's check it out.
0:15.3	We are back for Do This Not That podcast,
0:19.0	and we got an important dude here.
0:20.5	Who's here?
0:21.3	We got Ben Schechter.
0:22.4	Now, Ben is the chief marketing officer of Flowcast, but this guy has been one of the biggest
0:27.5	CMOs in the world of SaaS for a long time, and Flowcast is an incredible company.
0:33.4	Okay, they are considered the number one closed management software company.
0:37.3	What does that even mean?
0:39.0	Okay, finance teams, accounting teams. At the end of every quarter, they're scrambling to organize,
0:43.9	the track, to do all the stuff. That's why no one answers your emails unlike the end of the month,
0:47.9	because everyone's losing their mind. Flowcast fixes all that. They're a beast. They're crushing it.
0:52.7	Really big organization. And Ben is leading
0:54.6	all of the go-to-market demand and everything. And we're going to dig into what is actually
0:59.4	working in B-to-B marketing right now. So we've got the right guy. Ben, welcome to the show.
1:04.9	Thank you for having me. That's a great intro. We should try to hire you on our product
1:09.1	marketing team for talking about like that.
1:11.6	Like the Michael Buffer of accounting software.
	...

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