5 • 715 Ratings
🗓️ 18 December 2025
⏱️ 24 minutes
🔗️ Recording | iTunes | RSS
🧾️ Download transcript
The fun part of this chat is watching Jay Schwedelson try to reverse-engineer how one human can juggle a million hats and still keep a sense of humor. Jeremy Byars from United Systems & Software, Inc. gets real about cognitive load, impostor syndrome, and the weirdly powerful career move most people ignore: showing up for your community like an actual person. It goes from practical leadership lessons to an unexpectedly honest story about why he has a room full of Superman collectibles.
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Connect with Jeremy Byars on LinkedIn, especially if you’re in utilities or comms and want to swap notes.
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Best Moments:
(04:45) The quiet trap of saying yes to everything, and why letting go feels so hard
(08:30) “If you want a village, be a villager,” and the career upside of participating like a human
(10:15) Comedy, content, and marketing all have the same truth - you fail way more than you win
(16:00) How being a caretaker reshaped Jeremy’s ego, priorities, and gratitude
(18:25) The real reason behind the Superman collection, and why “hope” is the whole point
(22:25) Jeremy’s simple ask - connect with him on LinkedIn and start a real conversation
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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
Click on a timestamp to play from that location
| 0:00.0 | Welcome to Do This, Not That, the podcast from marketers. We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode. We also keep it short, like this intro. Let's check it out. |
| 0:15.8 | We are back for Do This, Not That podcast presented by Marriold. And we have possibly an all-time guest here today. |
| 0:23.0 | We really do. |
| 0:24.5 | A legendary guy, a good friend, Jeremy Byers is here. |
| 0:28.5 | Who's Jeremy? |
| 0:29.5 | I'm going to tell you who Jeremy is. |
| 0:30.4 | Besides the fact that he's the chief communications officer at United Systems and Software, |
| 0:36.1 | which, by the way, is this end-to-end technology, |
| 0:39.1 | utility company, software solution. |
| 0:41.9 | They work with over 1,500 customers in over 22 states. |
| 0:45.7 | What he does, okay, for this company is he's responsible basically a lot. |
| 0:49.9 | Okay, the company messaging and content collateral, all the HubSpot stuff, managing marketing, sales. |
| 0:55.8 | He does a lot, but he's here for two reasons. |
| 0:58.1 | One, he is you in that the guy has more in his plate than a human being can possibly handle, and he handles it. |
| 1:07.2 | And we want to talk about how he does that. |
| 1:08.7 | But the other thing that he has done which i |
| 1:11.0 | learned from every single day is he leans in to communities that he participates in like in our my |
| 1:18.4 | universe our guru media hub community he is in there commenting participating our webinars our events |
| 1:24.2 | and he has built a network from this participation and he's elevated his career he's |
| 1:29.4 | met all these people because he leans in to his human side and it makes everybody want to connect |
| 1:35.8 | with him and we want to tap into his playbook what he's doing so jeremy it is an honor to have you here |
| 1:40.7 | man what is up man hey where was the theme music i didn hear any theme music. We layer that in afterwards and get all excited. Very fancy around here. Can we start over? Yeah. You're crushing it already. So, by the way, since everyone's hearing your voice and like, wait a minute, where's this dude from? Oh, here it comes. So are you right now in the woods? |
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