SPECIAL SERIES ==> The $5 Social Surge <== | BATHROOM Break #84 COLLAB: The Marketing Millennials + Do This, Not That

Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 1 December 2025

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

A quick-hit Bathroom Break with Jay Schwedelson and Daniel Murray that actually makes social feel manageable again — from tiny boost budgets that move mountains to a commenting play that beats mindless posting. You’ll also hear why short video still wins, how to turn email into a social flywheel, and a sneaky Stories tactic Daniel swears by.

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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

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Best Moments:

(03:00) LinkedIn’s new comment impressions make thoughtful replies a growth channel, not an afterthought.

(04:31) Micro budgets work: toss $5 on YouTube or under $50 on IG/LinkedIn to amplify content that’s already winning.

(05:41) Treat short video like share fuel for DMs, Slack, and group chats with a tight first three seconds and a clean loop.

(07:00) Stop propping up losers and only boost winners, plus link newsletter hero images straight to your social posts.

(08:00) Balance rented and owned audiences so people see you wherever they actually pay attention.

(08:45) Use IG Stories with DM keywords and simple automation to spark replies that lift your story distribution.

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Transcript

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0:00.0	Welcome to a new special series called The Bathering.
0:11.0	That extra 10 minutes, you either have to listen to marketing tips or use the bathroom or both.
0:17.0	But I don't recommend both, but that's your choice.
0:19.0	This collab is going to be super fun. We have Daniel Murray from the marketing millennials and me, Jay Schwettleson, from the Do This Not That podcast and subjectline.com. Each episode in the series, we are going to go over quick tips about different marketing topics. And if you want to be in the bathroom, fine. Just don't tell us about it. Thanks for checking it out.
0:43.4	We are back for the bathroom break. There's Jay Schwelson from Do This, Not That. I'm with the marking millennial himself, Daniel Murray. And we're going to be doing today our top five
0:48.5	things that we've learned about social media this year and things to take into 2026 about
0:52.8	social media. But before we do that it's
0:55.6	the shopping time of year it's the whole you know cyber monday all that's going on or happened or
1:01.1	whatever so daniel what's your vibe with holiday shopping well since i have a baby i literally
1:07.0	texted r and she put this on the news thatter that I was waiting for a few weeks on
1:12.4	finding what baby items were going to go on Black Friday.
1:15.9	And this one store which like has the softest baby clothes had this drop where it was
1:23.1	password only.
1:24.4	And I literally went on Facebook to join the group.
1:27.2	To get the the the password so I could went on Facebook to join the group to get the the the
1:28.2	password so I could get early and to so I'm like desperately buying baby clothes right now
1:33.8	on black Friday so that's I don't think there's a worst investment that you can make than
1:38.9	baby clothes because terrible you buy it and then within like 60 days your baby's too big for them. Exactly. It's just for the pictures. It's not for anything else. It's all for the gram. It's all, and you don't put your kid on the gram. It's all for pictures that will live on your phone. Yeah. I do not put my kid publicly on social media. So I just, I do it because for the cuteness of it, nothing else.
2:02.9	That's good.
2:03.5	I mean, you like to do the trick of leaving things in your card and like letting the
2:09.7	discounts come to you.
2:11.3	Well, I think one of my biggest failures when it comes to all the holiday shopping is I wait
	...

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