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Do This, NOT That: Marketing Tips with Jay Schwedelson

Ask Us ANYTHING: Worst Trash TV of 2025, No Mercy 🍿 | Ep. 468

Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 23 December 2025

⏱️ 11 minutes

🧾️ Download transcript

Summary

A fake holiday hijacks a doctor’s office phone greeting, and somehow that spirals into a super practical marketing hack: using Jay Schwedelson’s favorite ChatGPT trick to predict which subject line will actually win before you hit send. Then it takes a hard left into the worst trash TV of 2025, with zero apologies and maximum side-eye.

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Best Moments:

(00:52) A doctor’s office answers “Buddy the Elf, what’s your favorite color?” and Jay is not emotionally prepared

(02:15) Why sticking to one AI tool is a marketing mistake

(03:49) The “micro-pause” test for whether your LinkedIn post survives a busy feed

(05:30) Upload your A and B versions and have ChatGPT call the winner before the test runs

(06:45) The 89% accuracy claim that changes how you should run A/B tests

(08:15) Jay’s worst trash TV of 2025 list goes fully unhinged

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Transcript

Click on a timestamp to play from that location

0:00.0

Welcome to Do This, Not That, the podcast from marketers.

0:05.0

We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode.

0:11.0

We also keep it short, like this intro. Let's check it out.

0:15.0

We are back for Ask Us Anything from the Do This, Not That podcast.

0:20.0

This is our short episode. We're all week long, we're getting questions. We get in ridiculous questions. We get into work questions. We try to tackle one of each. And if you want to submit a question, just go to jswettleson.com. There's a button that says podcast. Another one that says, Ask Us Anything. That's where we get these awesome questions. Let's do it. Let's do the work question first. We got a question from Will from Charlotte. Oh, Will. So,

0:43.7

before we get to your question, Will Farrell, I know that you're not asking, but he's a funny

0:47.2

dude. I like to do a lot, but they'll tell you what my mind. This is absolutely the most

0:51.8

ridiculous thing of all time. Did you know that like two days ago was answer

0:57.2

the telephone like buddy the elf day? I'm not making that up. I didn't know that existed. And I now

1:05.6

know that for the most absolutely ridiculous reason of all time. Okay. why do I know this? And this is a thing.

1:14.5

Like you know, I've always fake holidays. Answer the telephone like buddy the elf day is a day.

1:18.3

How do I know this? I called my doctor's office, okay, to make an appointment. I called my

1:25.0

doctor's office and the person picks up the phone and says out of nowhere

1:31.0

uh buddy the elf what's your favorite color I go what what did you say and she goes what's your favorite color

1:40.1

I go is it is this the doctor's office she goes ha ha ha it's answer the phone like buddy the elf day. I go, what are you talking about? What are we talking about? And then she goes on to explain it to me. I'm like, I just want to make an appointment. I felt bad because I wasn't in the, I wasn't in the mindset of, ha, ha, this is so funny, so cute. I was in the mindset of, can I make an appointment?

2:01.9

Like, what are we doing?

2:03.4

So that's what's going on with you, Will.

2:07.2

You may not have known this, but that is a thing.

2:09.2

What, let's get to your question.

2:11.8

All right, Jay, I am loyal to chat GPT,

2:15.4

even though everyone else talks about Claude or gemini or whatever is chat

2:20.3

gpte still the top dog um okay well i'll tell you chat jpt has a major switch that just happened

...

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