SPECIAL SERIES ==>Forget Content Calendars? Content Systems! <== | BATHROOM Break #78 COLLAB: The Marketing Millennials + Do This, Not That

Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 20 October 2025

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Even on airplanes, chaos finds Jay Schwedelson and Daniel Murray—but this Bathroom Break isn’t just about travel horror stories. Between speakerphone offenders and oversized dogs, they break down how to actually organize your content so it doesn’t become one big mess. From tagging systems and Notion libraries to “writer’s rooms” that actually work, this one’s packed with simple, real-world ideas to keep your marketing machine humming.

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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

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Best Moments:

(01:13) Jay’s nightmare airplane encounter with the loudest guy on speakerphone

(03:03) Daniel explains how tagging content and tracking performance makes remixing easy

(05:37) Why pain points and headlines belong in your content library, not just campaign names

(07:31) The surprising way Daniel’s team keeps newsletters fresh and relevant each week

(09:15) Jay’s tip for solo creators—schedule a content-only block on your calendar

(10:43) Why you should include people outside your marketing team in brainstorming sessions

(11:00) Jay’s plea for airlines to ban “farm animal–sized” dogs from middle seats

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Check out our 100% FREE + VIRTUAL EVENTS! ->

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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MASSIVE thank you to our Sponsor, Marigold!!

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Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

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Transcript

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0:00.0	Welcome to a new special series called The Bathroom Brink.
0:05.0	That extra 10 minutes, you either have to listen to marketing tips or use the bathroom or both.
0:10.0	But I don't recommend both, but that's your choice.
0:13.0	This collab is going to be super fun.
0:14.0	We have Daniel Murray from the Marketing Millennials and me, Jay Schwettleson, from the Do This Not That podcast and subjectline.com.
0:21.5	Each episode in the series, we are going to go over quick tips about different marketing topics.
0:26.5	And if you want to be in the bathroom, fine.
0:28.8	Just don't tell us about it.
0:30.1	Thanks for checking it out.
0:33.2	We are back with another episode of the bathroom break.
0:37.3	I am here with the man about town.
0:40.6	Jay Schwedelson. He has been like impossible to communicate with lately. I've been trying to send him.
0:47.0	I was paying him to like send me an email for the last week about something and he he kept saying
0:53.2	sorry and I would text him. He's like I'll send it tonight and then it didn't come tonight but I want to know like what is going on with you right now what's in your life going on your travel plan I know it's not like fun travel plan no no this is I'm all over the place and I'm the worst about all that but yeah a lot of travel going I feel like this is like the time all these events and stuff so I just got back from one of them going another one. I will tell you, all of that. But yeah, a lot of travel going on. I feel like this is like the time, all these events and stuff.
1:11.5	So I just got back from one of them going to another one. I will tell you though that going on airplanes, I need to not be near people. So I'm on an airplane and this dude like two rows in front of me. He's on like everyone's coming on. We're all seated, but there's still a lot of people coming on. He's on his speakerphone, which, who does that to begin with?
1:28.7	And he's having this conversation.
1:30.2	He has this voice that's so loud. And then all he was doing was dropping F bombs, like rapid fire. And I'm like, you, every like you can't, I don't think that that's okay. Because a lot of people, there's kids, there's whatever. and this woman like tab's like, sir, you know, whatever goes, oh, don't worry, I'll get off soon.
1:47.8	It keeps going. You can't, I don't think that that's okay. Because a lot of people, there's kids, whatever.
1:47.7	And this woman, like, Tab's like, sir, you know, whatever goes, oh, don't worry, I'll get off soon.
1:49.0	It keeps going with the F bombs. So I don't know. I think everybody on airplanes just needs to, like, just be normal. Just let's get normal. I've had that before. someone behind me was showing like the 13 year old grandchild a video but put the video full blast and it was just
2:04.3	like a video of like like firecrackers and it was just like for like 20 minutes straight and you
2:10.6	hear like firecrackers behind me and I like kept turning around giving them a look they wouldn't stop
	...

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