SPECIAL SERIES ==> Growing Email Tactic in 2026! and Daniel's Thanksgiving Plan <== | BATHROOM Break #83 COLLAB: The Marketing Millennials + Do This, Not That

Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub

Education, Business, Marketing, Entrepreneurship, How To

5 • 715 Ratings

🗓️ 24 November 2025

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Holiday email engagement is somehow both nerdy and genuinely fun here, as Jay Schwedelson and Daniel Murray use Thanksgiving food opinions, Hallmark movies, and Bathroom-Break banter to get into why replies matter way more than most marketers think. They dig into how to engineer responses in your emails and stories, why reply rate is a killer signal for both humans and algorithms, and how AI plus simple prompts like “Reply GUIDE” can quietly blow up your results. It’s basically a playbook for turning “one-way” campaigns into conversations people actually want to have.

Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

Best Moments:

(00:50) Daniel shares his not-so-traditional Thanksgiving background and why dry turkey is an instant no.

(02:06) Jay’s hard rule for Thanksgiving dinner: mac and cheese is required, salad is banned.

(02:49) Jay explains why the reply rate on promotional emails is about to explode thanks to AI and better follow-up.

(03:28) Daniel’s tricks for prompting real human replies, from light personal questions to hidden Easter eggs in the middle of an email.

(05:20) Jay’s “just reply GUIDE” tactic for content and discounts that crushes landing page forms and boosts inbox placement.

(07:14) Daniel shows how the same reply mindset on Instagram Stories boosts distribution while keeping interactions feeling human.

(09:28) They break down how replies become a goldmine of first-party data and even shape future content topics like reality TV.

(09:49) A rapid-fire holiday movie riff that goes from Die Hard and Home Alone to The Grinch, romcoms, and why Hallmark is secretly elite.

(11:15) Jay and Daniel pitch their very on-brand Thanksgiving “gain 5 pounds, then lose it” logic as the ultimate holiday hack.

Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to a new special series called The Bathering.
0:11.0	That extra 10 minutes, you either have to listen to marketing tips or use the bathroom or both.
0:17.0	But I don't recommend both, but that's your choice.
0:19.0	This collab is going to be super fun. We have Daniel Murray from the marketing millennials and me, Jay Schwettleson, from the
0:24.7	Do This Not That podcast and subjectline.com.
0:27.5	Each episode in the series, we are going to go over quick tips about different marketing topics.
0:32.3	And if you want to be in the bathroom, fine.
0:34.8	Just don't tell us about it.
0:36.1	Thanks for checking it out.
0:40.7	We are back for the bathroom break Fine. Just don't tell us about it. Thanks for checking it out. We are back for the bathroom break. I'm Jay Schwettleson from Do This, Not That. I'm here with the marking millennial
0:44.8	Daniel Murray. And we're going to talk about some really important marking stuff or not.
0:50.1	But before that, Thanksgiving is right here. So Daniel, I want to know something. You know, you were born in Africa.
0:57.5	That's not a joke.
0:58.3	You were.
0:58.6	You moved here when you were seven.
1:00.5	And so for like Thanksgiving, do you like eat like giraffe and stuff?
1:06.0	Before you, before you say, I used to tell people growing up that I lived in a hut number six and my my like
1:16.4	hut like the hut name was Akuna Matata and like I used to like get to my hut and there was a bunch
1:22.4	of huts in this village and I used to ride elephants and and people would straight up believe me.
1:28.1	I believe it right now.
1:30.0	And no, it's a civilized place in South Africa.
1:35.8	But I didn't really, Thanksgiving was never really huge in my family.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from GURU Media Hub, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of GURU Media Hub and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.