Co-Founder Bizzabo! Connecting with People in an AI World w/ GUEST!! Alon Alroy Co-Founder & CMO | Ep. 438

Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 30 October 2025

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

You know that feeling when events seem like a gamble and AI looks like it might replace the whole point of showing up? Here’s the twist: showing up still wins. In this candid chat, Jay Schwedelson digs in with Alon Alroy on why micro events punch above their weight, how to make big conferences actually pay off, and what it takes to challenge a giant without a giant’s budget.

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Follow Alon Alroy on LinkedIn, follow Bizzabo on LinkedIn, and visit Bizzabo.com to explore their event platform and resources. You can also check out Bizzabo’s upcoming webinar on micro events—details available on their site or by messaging Alon directly.

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Best Moments:

(01:28) From Air Force and an Airbnb-style idea to finding the real pain in events

(04:53) AI raises digital noise but live events hit an all-time high for connection

(08:00) Micro events that work cost 10k to 14k and get cheaper when you split with 3 to 4 partners

(10:20) The booth isn’t the strategy pre-during-post activation and same-day follow-up win ROI

(15:00) Challenger playbook move fast a virtual launch in March 2020 vs incumbents months later

(15:45) Busy vs Venti campaign speak directly to competitor pain and make it unforgettable

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Check out our 100% FREE + VIRTUAL EVENTS! ->

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to Do This Not That, the podcast from marketers.
0:05.0	We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode.
0:11.0	We also keep it short, like this intro. Let's check it out.
0:15.0	We are back for Do This Not That podcast, and I have an awesome guest. I really do. Now, if you're even remotely in the world of events, you know this dude. Okay, because he's a really big deal. Alroy, who's the co-founder, CMO, and chief customer officer of Bizabo. You know Bizabot, because when you get your badge, you got that thing at the bottom where you squeeze it and you connect with other people. It's the coolest thing of all time. But beyond that, just squeezing the badge thing, they're really the first event experience, like operating system for hybrid, virtual, in-person events. Basically, if you're in the event world, Bizabo is one of those companies that you've been following that you're seeing everywhere and alone is like the guy named 40 under 40 leader he's been
0:55.4	named the top 100 most influential people in the event space the 19 executives that are shaping
0:59.8	the industry he knows about events that's why I brought him here because we're going to talk about
1:03.6	events in the age of AI and all things alone how you do man that was a great uh intro like I can
1:10.3	keep listening to that even more. Thank you very much.
1:14.1	I'm so happy to be here. Amazing. All right. So before we get into kind of AI, now it's crushing all
1:20.0	industries and the event world. Oh, no, it's going to collapse, but that's not the truth. Tell us a
1:24.3	little bit. How did it alone become alone? Like, how did this all happen?
1:37.1	Well, we are, my co-founders and I actually are not events people. And we, all of us served in the Air Force. Then we studied together in university. And we actually each had their own domain.
1:44.4	I started business and law, another one computer science,
1:47.7	and we met this entrepreneurship program
1:51.0	that was a year-long venture creation program.
1:53.2	We actually had an idea that was very similar to Airbnb.
1:56.6	It was back in 2011.
1:58.7	We started working on that venture
2:00.6	and started going to a lot of events to potentially
2:02.5	include investors and employees and to get feedback.
2:08.6	And we felt very frustrated about not finding the right people.
2:13.5	Everything was chaotic.
	...

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