What’s Up THIS WEEK: New Social Media Law? Email Trending Tactic? Stranger Things? 😱 | Ep. 472

Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub

Education, Business, Marketing, Entrepreneurship, How To

5 • 715 Ratings

🗓️ 6 January 2026

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Social media caps for teens, AI-written subject lines, and the fact that people now search TikTok like Google all collide in this week's chaos as Jay Schwedelson riffs on what actually matters for marketers right now. You will pick up a tiny email tweak that can lift opens, a smarter way to write social posts for search, and a frankly unhinged dose of pop culture takes from Avatar 3 to the return of My Strange Addiction.

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Best Moments:

(00:34) Virginia limits social media scrolling for users under 16 to 60 minutes a day and Jay wonders how platforms, parents, and free speech lawsuits will actually shape what happens next.

(02:04) Jay shares new World Data Research results showing that all lowercase email subject lines can outperform polished AI title-cased subject lines and lift open rates by around 14 percent.

(03:30) Between new Forbes and eMarketer stats, Jay breaks down why social platforms are becoming the primary search engine and why captions, transcripts, and on-screen text now need to be written like search hooks, not clever throwaways.

(05:19) Jay cannot get over Avatar 3 passing a billion dollars at the box office when he does not know a single human who admits to seeing it.

(06:29) The return of My Strange Addiction sends Jay into a horrified recap of car romances, Eiffel Tower marriages, and drywall eating that makes him question both humanity and his own viewing choices.

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Transcript

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0:00.0	Welcome to Do This Not That, the podcast from marketers.
0:05.0	We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode.
0:11.0	We also keep it short, like this intro. Let's check it out.
0:15.0	We are back for what's up this week from the Do This Not That podcast.
0:20.0	This is our super short episode. We'll break down what's going on week from the Do This Not That Podcast. This is our super short episode.
0:21.7	We'll break down what's going on in business and marketing and life.
0:24.8	And then we sell our other episodes later in the week.
0:26.5	So what's going on?
0:28.0	Well, as the new year rolled out, there have been some new laws related to social media
0:33.3	and stuff.
0:33.7	And this one is pretty wild.
0:34.9	Have you heard about this?
0:36.1	This is real.
0:37.1	This is in Virginia,
0:38.3	the state of Virginia, and it kicked off January 1st, and now this is into effect, okay?
0:43.8	That social media scrolling time for users under the age of 16 is now limited to one hour a day
0:53.4	in the state of Virginia.
0:56.0	This is now in effect.
0:57.7	And it's a real deal thing.
0:59.4	And so basically all the big platforms, Facebook and Instagram, TikTok, Snapchat,
1:04.7	X, Reddit, all of them, including YouTube.
1:07.8	Okay.
	...

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