SPECIAL SERIES ==> LinkedIn Tactic You’re NOT Doing! And Karaoke Practice? <== | BATHROOM Break #80 COLLAB: The Marketing Millennials + Do This, Not That

Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 3 November 2025

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Big event energy meets scrappy growth hacks as Jay Schwedelson and Daniel Murray swap notes on pulling off virtual conferences and squeezing real results out of LinkedIn newsletters. From blindfold karaoke judged by Nick Lachey to the one move that drove 700 plus registrations in a week, this Bathroom Break packs more than a few stealable plays.

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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

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Best Moments:

(01:03) Six-seven is over and Jay’s bracing for his Nov 6–7 virtual conference while trying not to lose it

(01:34) Blindfold karaoke with Nick Lachey judging and Jay cramming My Heart Will Go On in the car

(03:00) The LinkedIn newsletter launch mistake to avoid and the timing tweak that flips results

(04:53) The step-by-step to start a LinkedIn newsletter and why 150 followers is enough to beat the feed

(06:29) How a newsletter-as-registration blast got flagged by LinkedIn and what not to copy

(08:24) Why newsletters can include all the links you want and still hit inboxes with ~25% opens and 700–800 signups

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Check out our 100% FREE + VIRTUAL EVENTS! ->

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Transcript

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0:00.0	Welcome to a new special series called The Bathering.
0:11.0	That extra 10 minutes, you either have to listen to marketing tips or use the bathroom or both.
0:17.0	But I don't recommend both, but that's your choice.
0:19.0	This collab is going to be super fun. We have Daniel Murray from the marketing millennials and me, Jay Schwettleson, from the
0:24.7	Do This Not That podcast and subjectline.com.
0:27.5	Each episode in the series, we are going to go over quick tips about different marketing topics.
0:32.3	And if you want to be in the bathroom, fine.
0:34.8	Just don't tell us about it.
0:36.1	Thanks for checking it out.
0:39.1	We are back with another episode of bathroom break. I am here with the Jay Schwettleson,
0:46.0	and I'm Daniel Murray. And I want to know there's a trend that's going around and you are
0:51.3	in the know of six or seven. And I know something else is six or seven that's
0:55.8	coming up. What's coming up in six or seven that you're planning for on the six and seven of
1:01.1	November? Well, first of all, six seven's over. All right. I mean, the fact that we're talking about it
1:06.3	means it's very, very, very over. So let's skip that. There's this thing called Group 7.
1:11.4	If you don't know that, you look that up and still be cool.
1:13.5	But so my giant virtual conferences on November 6th and 7th in a few days.
1:19.0	And I'm actually losing my mind.
1:20.9	I need this thing to just happen already because I'm losing it.
1:24.7	Yeah, Jay, Jay has his tendency of taking a million things on and then losing his mind.
1:30.6	Well, I'll give you an example. Okay, let me tell you like things I'm working on right now for the events. That's coming up. So we're doing a karaoke. There's no look karaoke. So the contestants are going to be blindfolded. I'm going to be one of them. And then we have Nicolichet from 98 degrees in Love is Blind, judging the singing.
1:46.3	And so there's there's going to be, I think, four singers. And I think there's four different songs that we're going to spin a wheel. And then whatever song it lands on, I'm going to have a bandana covering my eyes. And everybody attending virtually, the thousands of people are going to see the words, but I won't have the words.
	...

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