Ask Us ANYTHING: Love is Blind! 😂 Secrets to Nonprofit, Business, & Consumer Marketing! | Ep. 435

Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 24 October 2025

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Sometimes Jay Schwedelson gets deep about data or strategy—but this time, he’s answering your weirdest, most random questions. From nonprofit marketing tips that actually work to his all-time favorite reality TV obsession (yes, he has strong opinions), this episode swings from helpful to hilarious in the best way.

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Best Moments:

(01:15) Why first-person CTAs like “Count me in” or “Yes, I want to help” drive higher clicks for nonprofits

(03:00) The 75-word rule that separates good emails from ignored ones

(05:34) Why showing real human faces—not AI ones—boosts engagement by 38%

(05:58) The bold prediction that “humanity will be the algorithm” in 2026

(07:45) Jay crowns Love Is Blind Season 9 as the best (and most unhinged) reality TV ever made

(08:30) Why he can’t stand true crime—and what that says about us all

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Check out our 100% FREE + VIRTUAL EVENTS! ->

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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MASSIVE thank you to our Sponsor, Marigold!!

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Transcript

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0:00.0	Welcome to Do This Not That, the podcast from marketers.
0:05.0	We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode.
0:11.0	We also keep it short, like this intro. Let's check it out.
0:15.0	We are here for Ask Us Anything from the Do This Not That podcast.
0:20.0	This is our short episode where all week
0:22.2	long, we're getting questions, we get in work questions, we get in ridiculous questions. We try to
0:26.1	tackle one of each. And if you want to submit a question, it's really easy. Just go to jswettleson.com.
0:31.4	There's a button that says podcast. Another one that says ask us anything. And we love getting
0:36.3	questions. How we do the show.
0:39.6	And so today we got in some audio questions.
0:42.9	So let's go to the work question first.
0:43.6	What do we got?
0:46.4	Hi, this is Haley.
0:47.9	I'm from Fort Lauderdale, Florida. And I help run a nonprofit called the Verbkind, where we mentor incarcerated youth
0:53.1	in juvenile detention centers.
0:54.5	So my question is, what's the best way to market a nonprofit?
0:59.5	What's the best way to get new volunteers, to raise awareness, and to kind of spread the word
1:07.1	when it comes to social media and digital marketing. Thank you. All right, Haley, that is,
1:16.9	first of all, amazing. I think anybody that is spending their career in the nonprofit sector that's
1:23.5	helping other people, especially of what you're doing, I just can't say enough amazing things about you.
1:30.5	You are way better human than I am.
1:33.3	I want to live vicariously through you.
	...

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