Welcome to Do This, Not That, the podcast from marketers.

We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode.

We also keep it short, like this intro. Let's check it out.

We are back for Ask Us Anything from the Do This, Not That podcast.

This is our short episode.

We're all week long, we're getting questions.

We get in questions. We get in ridiculous questions. We try to tackle one of each. And if you want to submit a question, you'd be extremely awesome. Just go to jshwadelson.com. There's a button that says podcast, and other words, says ask us anything. And we love the questions. So let's do the work question first.

We got a question in from jenny from lake placid i like lake placid a lot it's in upstate new york

if you ever been there i'm telling you i know nobody asked i went on a family trip there with my kids

it was so great why was so great first of all it's freezing that's not why it's so great but Why was so great? First of all, it's freezing. That's not why it's so great.

But that's where the Olympics took place, like in 1980 or whatever. And everything there is still

stuck as if the Olympics just happened. Like you can go on the toboggan or whatever from the Olympics

and the ice skating is from the Olympics. Everything there is about the Olympics. It is like going to hot tub time machine, which by the way, great movie.

And if it should be on your radar. So Jenny, I didn't know people actually live there. No offense.

That's kind of rude. But Jenny, what is your question from Lake Placid? Jay, we have a ton of contacts in our database

who have not opened or clicked on email in over a year.

How do we wake the dead as we go into the end of year?

All right, good question.

I got two secret sauce things to wake the dead

and one of them everybody sleeps on. Here's a little known fact that people

don't realize. This is for both business and consumer marketers, okay? From November 20th through

December 20th, all right, letter format emails that come from an executive in your organization. Again, this could be for a consumer brand, business brand, a nonprofit, doesn't matter.

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