SPECIAL SERIES ==> NEW Urgency Tactics Driving Engagement! <== | BATHROOM Break #86 COLLAB: The Marketing Millennials + Do This, Not That

Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 15 December 2025

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Holiday urgency is real, whether you are trying to squeeze into your jeans or squeeze in those last few deals, and on this Bathroom Break Daniel Murray pulls Jay Schwedelson into a fast, funny riff on how to make that urgency actually pay off. They get into a wild "ate through the shot" Wegovy story, then flip it into simple, budget friendly tactics that push people to buy or opt in without feeling gimmicky. From DTC countdown discounts to B2B content that literally expires, you get plug and play ideas you can steal before the year is over.

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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

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Best Moments:

(01:08) Jay admits he tried Wegovy expecting magic, then laughs about how he "ate through the shot" and ended up just eating less instead.

(02:30) Daniel calls out how much money Jay wasted on the shot before pivoting into the real topic of using urgency to close year end revenue and email goals.

(03:22) Daniel breaks down Set Active's "Set Miss" promo and why shrinking discount windows instantly force shoppers to make a decision.

(05:26) Jay shares a dead simple B2B play where you put a countdown on how long a guide is available, then actually remove it from your resources page.

(07:11) They brainstorm a "12 days of content" idea where every day a new curated asset drops and then expires to rapidly grow your email list.

(08:23) The chat drifts into holiday party avoidance, sweatpants vs real pants, and Jay getting officially banned from wearing his hat backwards at 50.

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Transcript

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0:00.0	Welcome to a new special series called The Bathering.
0:11.0	That extra 10 minutes, you either have to listen to marketing tips or use the bathroom or both.
0:17.0	But I don't recommend both, but that's your choice.
0:19.0	This collab is going to be super fun. We have Daniel Murray from the marketing millennials and me, Jay Schwettleson, from the
0:24.7	Do This Not That podcast and subjectline.com.
0:27.5	Each episode in the series, we are going to go over quick tips about different marketing topics.
0:32.4	And if you want to be in the bathroom, fine.
0:34.8	Just don't tell us about it.
0:36.1	Thanks for checking it out.
0:39.3	We are back with another episode of the bathroom break. I am here with the Jay Swettleson,
0:48.4	and I'm Daniel Murray. And I wanted to open this up because it's holiday season. And Jay's kind of looking skinny to me, but he's saying he's not looking skinny.
0:58.4	Um, but and I've been asking him if he's still on OZMPIC and if I should go on
1:04.1	Ozampic now.
1:05.3	And, but I want to ask you, are you still on on the shot?
1:08.5	No.
1:09.0	So what happened was, and I'll be very transparent with everybody, I was on Wagovi. That's like one of the other ones, whatever, all the same. Who cares? And by the way, they're crazy expensive, rip off, whatever. I know they're going to get cheaper, whatever. So I started doing it. And the problem was I thought that it meant if I took the shot, I could just eat whatever I want.
1:29.0	I didn't really understand that you have to lean into not eating as much.
1:35.5	So I would be like, oh, I took the shot.
1:38.1	I'm going to eat everything that I want to eat.
1:41.2	And so it didn't work on.
1:42.7	My wife's like, it doesn't work that way.
1:44.7	It's not like all of a sudden you go to a buffet and you crush it because you took one shot.
	...

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