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Do This, NOT That: Marketing Tips with Jay Schwedelson

SPECIAL SERIES ==> “12 Minute Demo” Trick That Works 🤯 <== | BATHROOM Break #90 COLLAB: The Marketing Millennials + Do This, Not That

Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub

How To, Marketing, Business, Entrepreneurship, Education

5715 Ratings

🗓️ 12 January 2026

⏱️ 10 minutes

🧾️ Download transcript

Summary

Anyone who says marketing is about “big ideas” has never tried to book a demo in late January when everyone feels behind and allergic to time commitments. Jay Schwedelson and Daniel Murray get weirdly tactical about a simple lever that quietly boosts conversions right now: making everything feel shorter, sharper, and more specific. Also, yes, there is a strong plane baby strategy, and it involves apology gift bags, poopy diaper urgency, and an app that basically predicts human needs like a tiny marketing oracle.

Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

Best Moments:

(01:12) Daniel’s move for flying with a newborn: apology, goodie bags with earplugs, and chocolate

(02:10) Jay’s one-flight horror story and the one rule: do not wait on the diaper situation

(03:31) The 22-minute webinar trick that stands out and secretly gives people eight minutes back

(04:18) Why “12-minute demo” beats “15” or “30” because specifics feel more honest

(05:18) TLDR as a conversion cheat code in subject lines, landing pages, and social posts right now

(06:27) Adding “read time” to emails and content to lift opens and reduce resistance

Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Transcript

Click on a timestamp to play from that location

0:00.0

Welcome to a new special series called The Bathern Brink.

0:11.0

That extra 10 minutes, you either have to listen to marketing tips or use the bathroom or both.

0:17.0

But I don't recommend both, but that's your choice.

0:19.0

This collab is going to be super fun. We have Daniel Murray from the marketing millennials and me, Jay Schwettleson, from the

0:24.7

Do This Not That podcast and subjectline.com.

0:27.5

Each episode in the series, we are going to go over quick tips about different marketing topics.

0:32.3

And if you want to be in the bathroom, fine.

0:34.8

Just don't tell us about it.

0:36.1

Thanks for checking it out.

0:39.6

We are back for the bathroom break. I'm here with Daniel Murray, the marketing millennial.

0:44.5

I'm Jay Schwettleson from Do This, Not That. And Daniel, I got a question, you know,

0:48.6

you are in Babyland, right? You got your first kid. That's awesome. And I was just on flights with recently

0:56.1

with kids all around me. What is your take? Are you someone that's going to be flying with your

1:01.9

newborn or are you waiting until they're like 12? I am going to go on my first flight this month.

1:08.1

And I'm extremely nervous for it because you have to pack 10 X to go out of the house for

1:15.4

a baby, now like 10 more X to go on a flight.

1:18.7

But I saw a parent do this thing where they make little goody bags for the people around

1:26.0

and say, sorry, this is my kid's first flight. So I'm going to get out of here. I'm going to do that with like earplugs. So I'm going to like give it to like everybody around me with little goody bags with like little chocolates and stuff. So I'm going to make like 10 goodie bags. Are you? Yeah. Oh, that's actually amazing.

1:44.7

And I'm glad you're aware of how annoying it is.

1:47.7

I mean, not to be whatever, but when I get on a plane and there is either a baby behind me or near me, I'm pissed.

1:55.5

Is that bad?

1:56.2

Does that make me a horrible person?

...

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