Welcome to Do This, Not That, the podcast from marketers.

We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode.

We also keep it short, like this intro. Let's check it out.

We are back for what's up this week from the Do This Not That podcast.

This is our short episode. We'll break down what's going on this week in business and marketing and life? And then we still have our other episodes the rest of the week. So what is going on? So if there was one piece of content that I would be working on right now, whether I was a business marketer, a consumer marketer, nonprofit, whatever it is, it would be something to piggyback off of Spotify

wrapped. So Spotify wrapped is coming out. First of all, what is Spotify rap? Spotify is the

platform you listen to music on, podcast, whatever you use Spotify for as a zillion users. And every year,

they come out with something called Spotify wrappedapped and there's never a firm date

but generally it releases the last week of November or in the first few weeks of December so it's

coming out in the next few days and so Spotify Rapped is this personalized year-end recap

that basically highlights all the stuff you've been listening to your most played played music and whatever from the year. And it gives you all these really cool stats and it makes this social media post for you that you could share about what you've been listening to. And it gets shared out of control. I don't work for Spotify. They didn't pay me to talk about this. But it's a marketing tactic that you can do, no matter what your brand is,

and how boring your brand is that can piggyback off of this thing.

And the reason you should is that according to Spotify, last year, for example, there were 435 million shares of wrapped content last year.

Now, the key stat, and this one's from World Data Research, which is pretty

wild, is that business to business and consumer brands who created wrapped style content related

to their own businesses, forget about the music, related to their own businesses last year,

if they launched it within five days of Spotify dropping

their wrapped, they saw a 50% increase in overall engagement levels. So what does that look like?

What does that feel like? How can you do that for your business? So let's say you're a B2B,

a business to business like software platform or something, right?

You can create a wrapped based on how people, you personalize it, how different companies

or people have been using your platform.

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