Amy Porterfield!! Her NEW Email Playbook!💥 Guru Conference Session | Ep. 466

Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 19 December 2025

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

When a once-reliable podcast promo email suddenly tanks to 15% opens, you either keep pretending it’s fine or you blow it up and rebuild it from scratch. You’ll hear Jay Schwedelson and Amy Porterfield get honest about what changed in her newsletter, why “being more you” is now a real growth strategy, and how to experiment without freaking out when people unsubscribe.

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Subscribe to Amy Porterfield’s newsletter, listen to The Amy Porterfield Show, and follow her on Instagram.

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Best Moments:

(03:45) When 15% open rates forced a total newsletter reset.

(05:03) Why letting your real personality show matters even more in the AI era.

(07:06) Turning “YOUR cringe” feedback into a subject line that popped open rates.

(08:06) The email metrics she still watches, and why beating your own baseline is the point.

(13:10) Cart-close urgency is shifting, so she frontloads webinars in the first 48 hours.

(17:12) The custom AI tool move that makes “just use ChatGPT” the wrong answer.

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to Do This Not That, the podcast from marketers.
0:05.0	We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode.
0:11.0	We also keep it short, like this intro. Let's check it out.
0:15.0	All right, this is a special episode of Do This Not That.
0:20.0	There were a couple of sessions this year at
0:22.0	Guru Conference, which is our giant free virtual email marketing event that were just awesome.
0:27.4	I did a fireside chat there with Amy Porterfield. For me, she is one of the best marketers
0:33.3	in the country. She has taught me so much about email marketing. And this year in particular,
0:39.0	Amy really changed how she is doing her email marketing. And this discussion that we have here,
0:45.0	she goes through so many quick win tips that I wanted to take this session from Guru and put it
0:50.4	out here as an episode. Hope you dig this one. Amy is incredible.
0:54.8	Check it out.
0:56.1	All right. I feel bad saying this, but there's no session I get more excited about than when Amy Porterfield is at guru. We've never done a guru conference without her. And we're not going to, by the way. She's stuck with us. But if you don't know Amy, I don't know who you are. but let me give you a little bit of background on Amy Porterfield.
1:12.0	First of all, she is the ultimate entrepreneur. I mean, and at the core of
1:16.9	everything she's done to build her incredible business is email marketing, but a few things you need
1:22.4	to know about. First off, in the world of digital courses, she is it.
1:30.8	She has had over 100,000 students.
1:35.3	And she took her business from $0 to $120 million.
1:37.4	Okay, all with digital courses.
1:39.2	And you want the stat that's going to blow your mind.
1:43.8	85% of her revenue comes from just two digital courses and all at the core of this thing
1:45.5	is email marketing by the way her podcast you didn't tell me to say this the amy porterfield show
	...

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