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Do This, NOT That: Marketing Tips with Jay Schwedelson

SPECIAL SERIES ==> 📩 “Open This Email” Works?! <== | BATHROOM Break #88 COLLAB: The Marketing Millennials + Do This, Not That

Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub

Education, Business, Marketing, Entrepreneurship, How To

5 • 715 Ratings

🗓️ 29 December 2025

⏱️ 11 minutes

🧾️ Download transcript

Summary

New Year, new gym guilt, and somehow that turns into a surprisingly useful marketing trick: people do what you literally tell them to do. Alongside Jay Schwedelson and Daniel Murray, this Bathroom Break gets into simple, slightly annoying-to-admit tactics that boost opens, saves, and shares when you’re direct about the action you want.

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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

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Best Moments:

(01:30) Jay admits he times the bench press so nobody sees how weak he is

(02:23) Daniel’s all-time max bench press gets revealed, and it’s absurd

(03:00) The “tell people what to do” tactic that works across email, social, and ads

(03:17) “Screenshot this and send to your team” as a sneaky share trigger

(04:30) “Open this email” at the start of a subject line can lift opens by about 15%

(05:00) Adding “save this post” in LinkedIn copy boosts saves in the analytics

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Transcript

Click on a timestamp to play from that location

0:00.0

Welcome to a new special series called The Bathering.

0:11.0

That extra 10 minutes, you either have to listen to marketing tips or use the bathroom or both.

0:17.0

But I don't recommend both, but that's your choice.

0:19.0

This collab is going to be super fun. We have Daniel Murray from the marketing millennials and me, Jay Schwettleson,

0:24.3

from the Do This Not That podcast and subjectline.com.

0:27.5

Each episode in the series, we are going to go over quick tips about different marketing topics.

0:32.4

And if you want to be in the bathroom, fine.

0:34.8

Just don't tell us about it.

0:36.1

Thanks for checking it out.

0:39.0

We are back with another episode of The Bathroom Break. I am here with the gym bro,

0:46.4

Jay Swettleson, and I am Daniel Murray, and I want to talk about why I call him the gym bro,

0:51.8

because I just figured out that this guy for the last two years

0:55.8

goes to gym three times a week and he runs Saturday, Sunday. So he's really some sort of athlete

1:03.0

out here. So I know New Year's resolutions are happening or how do you get to the gym three

1:09.8

times a week? And what do you suggest for people to do that okay

1:13.3

don't follow anything i do health-wise i do go i'm going for three years so you get sure off three days

1:17.6

week i go at around 645 in the morning all right which is absolutely terrible and i'm not i'm a very

1:24.8

horrible worker outer and i also get very embarrassed so like where i go to this gym in like my community area and I get there. And if I go to use the bench press, I'm very weak. And so I try to wait until people that I don't know are nowhere near the bench press because I don't want them to see how weak I am because that would really bring shame to my family. So that's, I'm not thinking about getting healthy or getting stronger.

1:45.5

I'm just thinking about how embarrassed I am by how weak I am when I'm at the gym.

1:49.7

What do you think about that?

1:51.4

I like that.

1:52.1

I mean, I have been kicking off tennis again, and I've been trying to go at times where nobody

...

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