Ask Us ANYTHING: 5 Easy December Marketing Tests for B2B and Consumer! (and Non-Profit) | Ep. 450

Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 20 November 2025

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

If you’re scrambling for a few last marketing wins before everyone mentally checks out for the holidays, Jay Schwedelson has you. He runs through ridiculously simple, data-backed plays you can still pull off in December to drive engagement, then pivots to underrated holiday movie picks you probably forgot existed. It’s fast, a little unhinged, and full of ideas you can steal right away.

ㅤ

Best Moments:

(01:12) Jerry’s question about easy, last minute tactics to drive end of year engagement before everyone checks out.

(02:00) The holiday team photo or video that boosts social engagement by 400 percent and opens the door for casual DMs that build real relationships.

(03:12) Turning your email signature into December gold with a holiday thank you and a “best of 2025” content link that quietly drives 40 percent more clicks.

(05:00) Why December is the cheat code month for testimonial outreach, with a 500 percent lift in submissions you can repurpose all year long.

(06:33) Running simple end of year and next year polls that tap into everyone’s reflective mood and earn 250 percent higher engagement.

(08:00) Jay’s offbeat holiday watchlist from The Holiday and Love Actually to his all time favorite, The Family Man, plus a passionate defense of Thanksgiving classics.

ㅤ

Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to Do This Not That, the podcast from marketers.
0:05.0	We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode.
0:11.0	We also keep it short, like this intro. Let's check it out.
0:15.0	We are back for Ask Us Anything from the Do This Not That podcast.
0:20.0	This is our super short episode.
0:21.8	We're all week long. We get in questions. We get in work questions. We get in super ridiculous questions. We try to tackle one of each. So if you want to submit a question, you would be very cool. Just go to jschwedelson.com. button this has podcast.
0:34.1	Another one says ask us anything.
0:35.6	And that's how we do this wild show.
0:37.5	So let's,
0:38.0	let's jump into it.
0:39.1	Let's do the work question first.
0:41.1	We got a question. this has podcast. Another one says, ask us anything. And that's how we do this wild show. So let's,
0:38.0	let's jump into it. Let's do the work question first. We got a question in from Jerry from
0:43.2	Stanford, Connecticut. I've been to Stanford very cold right now. What I don't think anybody
0:48.9	realized about Stanford is that that is where the headquarters are for the WWE, the wrestling company,
0:54.3	whatever.
0:58.7	And it's just weird because it's like this quiet town and that's where they're headquartered. And little known fact, I went to WrestleMania 2. That's right. I saw
1:03.2	King Kong Bundy wrestle. It was awesome. I saw Rowdy, Rowdy Piper. I can go deep on wrestling,
1:07.6	but let's not do that. Jerry, what is your question?
1:11.7	Jay, we are meeting internally to see if there are any last minute marketing
1:17.0	tactics or things that we could do before year end to drive engagement before
1:21.2	everyone checks out on 2025.
	...

Transcript will be available on the free plan in 23 days. Upgrade to see the full transcript now.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from GURU Media Hub, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of GURU Media Hub and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.