Ask Us ANYTHING: Secret AI Trick! 200% Increased Engagement! | Ep. 454

Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 28 November 2025

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

AI sounds like a shortcut until your “great” ideas flop in the wild, and that is exactly what Jay Schwedelson digs into here. He breaks down a simple 100,000 person prompt that quietly flips AI out of generic creative mode and into deeper statistical thinking, then shares what happened when he A/B tested it on subject lines and CTAs. Plus, a surprisingly relatable question about hating phone calls turns into a legit strategy for staying connected without awkward calls or endless text threads.

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Best Moments:

(01:00) Alyssa from Denver asks why AI generated ideas keep underperforming, and Jay flags the hidden problem with how most of us prompt these tools.

(01:47) Jay introduces the 100,000 person prompt and shows how to ask AI to simulate huge audiences reacting to subject lines, landing pages, and offers.

(03:05) Jay explains how framing prompts around 100,000 real people forces AI out of pure creativity and into deeper statistical mode for sharper recommendations.

(03:45) Jay shares A/B test results where 100,000 person prompts beat generic AI suggestions over 70 percent of the time and even double click throughs on CTA buttons.

(05:15) Jared from Dallas admits he hates phone calls and finds texting shallow, and Jay gets real about how easy it is to drift into isolation.

(06:00) Jay reveals his go to solution of voice memos as a low pressure, high connection way to maintain relationships without live calls or walls of text.

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Prompts mentioned:

Predict how 100,000 real subscribers would respond to each of these subject lines, rank them by expected open rate, and explain the psychology.
Evaluate this hero section as if 100,000 new visitors landed on this landing page. Identify confusion points and drop-off risks.
How would 100,000 consumer buyers or 100,000 B2B buyers interpret this offer? What is confusing, what is strong, and what is missing?
We want you to simulate 100,000 people interacting with this call-to-action button. What should the language be?

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Transcript

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0:00.0	Welcome to Do This, Not That, the podcast from marketers.
0:05.4	We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode.
0:11.5	We also keep it short, like this intro. Let's check it out.
0:16.1	We are back for Ask Us Anything from the Do This, Not That Podcast. This is our short episode.
0:21.2	We're all week long.
0:21.7	We're getting questions. We're getting work questions. We get in ridiculous questions. We try to tackle one of each. If you want to submit a question, well, that would be cool. All you got to do is go to jswettleson.com. There's a button that says podcast. Another one that says, ask us anything. and that's where we get our questions and awesomeness and all the things.
0:38.9	Let's do the work question. Another one that says, Ask Us Anything, and that's where we get our questions and awesomeness and all the things.
0:38.9	Let's do the work question first.
0:42.2	Okay, we got a question from Alyssa from Denver.
0:46.8	I'm such a bad skier.
0:48.8	You have no idea.
0:50.1	I am like Green Hill, but scared on a Green Hill.
0:54.5	That's not the point of your question.
0:56.2	What's the question, Alyssa?
0:57.6	Jay, I keep getting ideas back from AI tools that I use.
1:03.3	And then I run the test of what they give me back and the results are not great.
1:09.0	What am I doing wrong?
1:10.7	Well, that's an interesting one. And we've
1:13.0	uncovered something that I don't think enough people know about to do, which is kind of a game
1:18.1	changer and can radically increase the performance on all of your marketing by doing one simple
1:25.4	thing. It doesn't matter if using Claude or Gemini or Chachapit
1:28.0	or perplexity or whatever. So what happens is when you go to any of these AI tools, you might
	...

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