Welcome to Do This, Not That, the podcast from marketers.

We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode.

We also keep it short, like this intro. Let's check it out.

We are back for Do This, Not That, presented by Marigold, and we have an amazing human being here. We have a friend here. She's a big deal. So we got Rachel Andrews, who is Sevent's global head of events. Now, first of all, if you don't know C-Vent, I don't know what rock you're under. But C-Vent's a beast, okay? They have almost 5,000 employees. It was 21,000 customers, and they're one of the

largest, not the largest event technology companies in the world. They are the platform that

everybody uses to plan, to manage, to optimize their events, virtual, in person, you name it,

it's wild. And it's all Rachel's fault. She has this massive team that's overseeing delivering on like over a thousand events a year. Okay. She's won all these awards. She sits on all these boards. If there's anything about the event world that she doesn't know, then it doesn't exist. And I'm excited to talk with her. Rachel, welcome to the show.

Woo. What an intro. It's almost up there with the Kelsey intro. Yes. Well, Rachel was nice enough to have me on her podcast earlier today. And we wore costumes. I was a banana. She was Wonder Woman. And you are Wonder Woman. So let me jump. What a cheesy segue. Let me ask you a question. Before we get into all this, how did Rachel become Rachel?

God, I don't even know. I, I, uh, I'm just like this weird thing that exists in the world,

right? Um, I didn't I, I've been me for as long as I've known, right? I, uh, you mean like,

how did I become the head of events at Civan? Yes. Yes. What is your path?

You know, I've always been an oldest child.

So I feel like because of that, I have loved organizing and making sure that I was the peacekeeper and organizational person in my family.

And I always love gathering. I've always loved bringing people

together. I always like to make sure this person's okay and this person's okay and they've connected.

I'm like known in my life and my circle of friends being the friend that has introduced people

like 85 times. One of my best friends is like, I've met your brother like 10 times. You don't have to

introduce him to us every single time we hang out. And I just do that because it's just like inherently my nature.

So I think that that has like translated into my love for bringing people together, which is also

then translated into planning events. I, you know, started my love of kind of the event side of things in college, which most people, most people do.

But even before that, I was planning just like, I know like back then I was doing more social things.

And then I gravitated towards corporate events because I was like, screw the social events.

...