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Do This, NOT That: Marketing Tips with Jay Schwedelson

What’s Up THIS WEEK: Big Em Dash News!🫢GDPR getting Easier? Thanksgiving Issues! 😅 | Ep. 453

Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5715 Ratings

🗓️ 25 November 2025

⏱️ 10 minutes

🧾️ Download transcript

Summary

Getting ready for Thanksgiving has nothing on the chaos swirling around AI, privacy rules, and even Instagram trying to make you watch 20-minute reels. Before the turkey coma hits, Jay Schwedelson digs into everything from the death of the em dash to Google’s sneaky new flight deal superpower, plus a few very strong opinions on Netflix holiday movies. Somehow it all ties together in a way that’ll make your week a little smarter and a lot funnier.

Best Moments:

(00:00) ChatGPT finally admits the M dash problem and promises to stop abusing it

(01:41) Europe’s Digital Omnibus plan could loosen GDPR and ease cookie consent madness

(03:28) Instagram quietly tests 20-minute reels, and Jay cannot handle it

(04:00) Google’s AI-powered flight deals tool is officially rolled out and wildly useful

(05:17) Three preheader words that just boosted email open rates by 19 percent

(06:44) Jay’s brutally honest reviews of The Beast in Me and Merry Little Ex Christmas

Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Transcript

Click on a timestamp to play from that location

0:00.0

Welcome to Do This Not That, the podcast from marketers.

0:05.0

We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode.

0:11.0

We also keep it short, like this intro. Let's check it out.

0:15.0

We are back for what's up this week from the Do This Not That Podcast. This is our short episode.

0:21.9

We break down what's going on this week in business and marketing and life and all

0:26.0

the stuff.

0:26.4

So let's get into it.

0:27.6

You're probably getting ready to eat a lot of turkey.

0:29.7

But before we eat some turkey, what's going on this week?

0:32.2

Well, first off, chat GPT on their actual official Instagram account, they did a post themselves saying that they

0:42.7

have fixed the M-Dash issue. Now, if you don't know, the M-Dash, that's like super long dash.

0:48.6

And the reason there's an M-Dash issue is that anytime you ask something like for chat chbtee the majority of time they give

0:56.5

you back an answer and includes a lot of m dashes the long dashes and the problem is now whenever we

1:02.5

see anything with a long m dash right we think it's garbage that was written by a i and it's this whole

1:08.1

problem it's a big joke that m dash is everywhere well open a i and chat chp are in on it. And now they said they've solved the problem. So here's what they said. They said to everyone who once love the M-Dash, I'm sorry. Truly, I'm sorry. The M-Dash was supposed to be a classy little pause, a soft dramatic flourish and not a neon sign that says this was written by AI at 2 a.m.

1:33.4

And they said, going forward, the M-Dash will be used responsibly and that they've updated their latest model and will only be used occasionally.

1:41.5

So I think as we had into 2026, one of the world's biggest

1:45.4

problems, the M-Dash, might actually get solved. Speaking of other problems that might get

1:51.1

solved, have you seen this that came out from the European Commission this week? The European

1:56.0

Commission, they're like the body, government body, whatever in Europe that oversees all the stuff as relates to AI and privacy and data and all the stuff.

2:04.8

Well, it's not a new law yet, but the commission has proposed something called the digital omnibus package, which is a softening of GDPR stuff and a softening of their AI Act and the softening of Europe's

2:20.8

cookie rules, which basically means in this package, they're trying to create a set of easier

...

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