What’s Up THIS WEEK: Email EASY Win! AI Updates! 🫣 Stranger Things??👾 | Ep. 457

Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 2 December 2025

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

From under-16 social media bans in Australia to the sneaky reason your email should never go out exactly on the hour, this weekly rundown packs in plenty of usable takeaways and a little chaos. Jay Schwedelson connects policy shifts, inbox strategy, influencer math, and the latest AI land grab so you can keep your marketing sharp without living in a news feed. He even throws in some wild traffic stats and a Stranger Things rant that might make you question how old you feel right now.

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Best Moments:

(00:16) Jay riffs on Australia's under 16 social media bans, Snapchat's behavioral signals, and why age gating is about to spread to the EU and US.

(01:57) A dead-simple holiday email trick where not sending on the hour helps you dodge inbox clutter and lift open rates by around 15%.

(03:15) Holiday influencer rate reality check for micro creators and why follower count means nothing without real engagement.

(04:15) Jay makes the case for Team Gemini, breaking down fresh usage numbers and how it is catching up fast to ChatGPT.

(05:09) Wild traffic stats reveal Yahoo and even Bing pulling more visits than ChatGPT, leaving Jay stunned at what people still type into their browsers.

(06:34) From Wicked vs Zootopia 2 box office surprises to the very grown up Stranger Things cast still riding bikes, Jay wonders when nostalgia finally goes too far.

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Transcript

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0:00.0	Welcome to Do This Not That, the podcast from marketers.
0:05.0	We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode.
0:11.0	We also keep it short, like this intro. Let's check it out.
0:15.0	We are back for what's up this week from the Do This Not That podcast.
0:20.0	This is our short episode. We'll break down what's going on this from the Do This Not That Podcast. This is our short episode.
0:21.2	We'll break down. What's going on this week in marketing and business and life?
0:24.6	And let's jump into it. There's a lot going on. So in Australia and you're like, what? Australia? Who cares? Well, first of all, if you're in Australia, you care. But in Australia, they've really started to push their under 16 social media ban.
0:38.7	So if you're not 16, you can't be on social media.
0:40.9	And Snapchat. they've really started to push their under 16 social media ban.
0:38.7	So if you're not 16, you can't be on social media.
0:40.9	And Snapchat right now, this week, rolled out telling 440,000 Australians that they need to
0:47.0	prove that they're 16.
0:48.7	And Snapchat's using behavioral signals to determine if somebody's 16 or not, which makes me laugh, right?
0:55.9	Because like behavioral signals on social media is like, oh, they watch stranger things.
1:01.5	They play video games.
1:03.3	They must be under 16.
1:04.7	Or they're 52 years old like everybody else.
1:07.9	I mean, those behavioral signals are going to be a little wonky.
1:11.0	They also said, though, if you want to say, hey, I really am over 16, you could use an ID and all this
1:15.4	stuff. But why does this matter for marketing and all the different things? Well, this is going to go
1:20.2	further. So the European Union is already far down the road of wanting to make this happen also,
1:26.0	where they are banning people under the age of 16.
	...

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