Selling on Amazon with Andy Isom

Negative reviews don’t just hurt your rating—they kill your conversions. In this episode of Built by Business, Andy Isom is joined by Shane Barker of TraceFuse to uncover how Amazon sellers can legally and compliantly remove reviews that violate Amazon’s policies. You’ll learn what kinds of reviews are eligible, why most sellers fail to remove them, and how TraceFuse identifies and resolves review sabotage the right way.   Use the FREE Review Checker here: https://tracefuse.ai/amazon-review-checker/   Checkout TraceFuse here: https://tracefuse.ai/  

Transcribed - Published: 14 July 2025

Influencer marketing isn’t dead—but it’s not required. In this episode of Built by Business, Andy Isom breaks down the anti-influencer strategy: how smart Amazon and e-commerce brands are scaling in 2025 without followers, fancy collabs, or viral content. Learn how to turn your customers into creators, generate proof-based content, and structure listings that convert—without ever hiring an “ambassador.”   This is the no-fluff, high-leverage content strategy for sellers who want sales—not social vanity.   My agency team can manage this entire social media strategy for you. Just reach out through my website: www.andyisom.com  

Transcribed - Published: 13 July 2025

There’s a goldmine of bulk buyers on Amazon—and most sellers never unlock it. In this episode of Built by Business, Andy Isom dives into Amazon Business, the $35B+ opportunity designed for B2B buyers like schools, hospitals, and contractors. You’ll learn how to activate Amazon’s built-in B2B tools, structure your listings for volume orders, and uncover repeat buyers hiding in plain sight.   If you want to grow without chasing more traffic, this episode shows you how to scale through strategic bulk and institutional orders.   We can set this up for you. Reach out through my website: www.andyisom.com  

Transcribed - Published: 12 July 2025

If your product isn’t converting, that doesn’t mean it’s a loser. It might just be misunderstood. In this episode of Built by Business, Andy Isom breaks down how to reposition existing products for new use cases, seasonal campaigns, or customer segments—without creating a single new SKU.   You’ll learn 4 proven re-angling strategies that help brands drive fresh traffic, increase conversions, and stay relevant all year long.   Get a free brand audit here: www.weavos.io  

Transcribed - Published: 11 July 2025

Proof sells. Period. In this episode of Built by Business, Andy Isom breaks down how Amazon and e-commerce brands are using social proof, reviews, UGC, and visual storytelling to convert browsers into buyers. You'll learn the 5 most effective types of proof, how to collect them fast, and how to embed them directly into your listings, ads, and funnels.   If you’ve got traffic but low conversions, this episode gives you the credibility framework your brand might be missing.   Want help with your brand, let's get you a free audit: www.weavos.io  

Transcribed - Published: 10 July 2025

Tariffs are back—and so is the global sourcing shuffle. In tdoay's episode of Built by Business, Andy breaks down the latest July 2025 updates: Vietnam’s new trade pact with China, Trump’s aggressive tariff plan, and how China is threatening to retaliate. Whether you're sourcing from China, Vietnam, or Mexico, this episode gives you a practical and strategic lens on how to protect your Amazon brand’s margins and avoid costly surprises.   Stay informed. Stay agile. Because in 2025, sourcing is strategy.   Here's all my resources to help: www.andyisom.com  

Transcribed - Published: 9 July 2025

In this episode of Built by Business with Andy Isom, I’m catching you up on what happened while I was offline. You’ll hear: A behind-the-scenes look at how I unplugged completely (and came back sharper). Real Amazon policy and feature updates every seller should know. What changed while I was gone—and what your brand should do about it. Why true rest is a superpower for entrepreneurs.   Whether you’re preparing for Prime Day or just need a reset yourself, this episode brings the energy, insights, and action steps you need.   Get your free Amazon brand audit at www.weavos.io

Transcribed - Published: 9 July 2025

You don’t always need more strategies—you need one bold decision. In this episode of Built by Business, Andy Isom shares the behind-the-scenes moment that changed the direction of his business, and how you can identify the key decision holding your growth back.   Whether it’s hiring, committing to a product, ending a distraction, or building a system—this episode will help you choose clarity over chaos.   Need help deciding what to fix or focus on?   Request your Free Amazon Brand Audit at www.weavos.io

Transcribed - Published: 7 July 2025

Perfection doesn’t win on Amazon—agility does. In this episode of Built by Business, Andy Isom reveals why small, fast fixes beat slow, big plans. You’ll learn how to identify conversion leaks, review trends, PPC mistakes, and listing issues—and how to act on them fast.   If you’ve been stuck waiting for the perfect launch, photoshoot, or system—this episode will get you unstuck, focused, and growing today.   Want help finding your fastest wins?   Request your Free Amazon Brand Audit at www.weavos.io

Transcribed - Published: 6 July 2025

Forget what the gurus say—Amazon is still the smartest place to learn how to sell online. In this episode of Built by Business, Andy Isom breaks down why Amazon teaches you faster, cheaper, and more effectively than any other platform. From learning conversion rate strategy and customer psychology to mastering SEO and margin management—this is the crash course every brand owner needs.   If you’re trying to grow a real e-commerce brand—not just a trending product—this episode shows you where to start.   Want expert eyes on your brand?   Request your Free Amazon Brand Audit at www.weavos.io

Transcribed - Published: 5 July 2025

Entrepreneurship promises freedom—but many founders feel more trapped than ever. On this July 4th episode of Built by Business, Andy Isom unpacks what freedom really means for business owners: time, clarity, systems, and space. If you’ve built a profitable brand but lost control of your life, this episode will help you recalibrate.   It’s not about doing less. It’s about doing what matters.   Want help designing a business that gives back your time?   Request your Free Amazon Brand Audit at www.weavos.io

Transcribed - Published: 4 July 2025

Recessions don’t kill consumer spending—they just reshape it. In this episode of Built by Business, Andy Isom reveals how Amazon sellers can pivot into categories and messaging that thrive during economic downturns. Learn what still sells, how to recession-proof your product line, and what mistakes to avoid when buyers start getting cautious.   If you're building a brand built to last, this episode gives you the strategic roadmap.   Want a second opinion on your product positioning?   Request your Free Amazon Brand Audit at www.weavos.io

Transcribed - Published: 3 July 2025

What happens when you go from selling physical products to selling your own expertise? In this episode of Built by Business, Andy Isom breaks down the lessons he learned building a service-based business after growing successful Amazon brands. From managing clients to selling outcomes and building repeatable systems, this episode is packed with insights for entrepreneurs expanding beyond FBA.   If you're thinking about starting an agency, consulting, or coaching business alongside e-commerce, this episode is your roadmap.   Need help growing your Amazon brand?   Request your Free Amazon Brand Audit at www.weavos.io

Transcribed - Published: 2 July 2025

If you could start over, what would you do differently? In this episode of Built by Business, Andy Isom shares the 3 biggest changes he’d make if he launched an Amazon brand from scratch in 2025. From picking the right audience to structuring a better offer and building scalable systems—these lessons are your shortcut to a smarter start.   Whether you’re launching your first product or your fifth, this episode helps you avoid the common traps that slow most sellers down.   Want help launching with clarity?   Request your Free Amazon Brand Audit at www.weavos.io

Transcribed - Published: 1 July 2025

Thousands of creators are going viral—but going broke. In this episode of Built by Business, Andy Isom breaks down the Creator Trap: the disconnect between attention and income, and how to fix it. You’ll learn why content alone isn’t enough, what business infrastructure most creators lack, and how audiences and offers are the key to sustainable online income.   If you're a content creator with views but no revenue, this episode is your wake-up call—and roadmap.   Want help turning content into cash flow?   Request your Free Amazon Brand Audit at www.weavos.io

Transcribed - Published: 30 June 2025

You didn’t start your Amazon business to become a full-time operator. You started it for freedom—for your family, your time, and your future. In this episode of Built by Business, Andy Isom opens up about the personal side of entrepreneurship: how building a business that honors your family values can actually make you sharper, more focused, and more fulfilled.   Learn how to structure your calendar, design smarter systems, and make better decisions—so the business supports your life, not the other way around.   Need help building a business that gives back your time?   Book a private consulting call with me at www.andyisom.com  

Transcribed - Published: 29 June 2025

Most Amazon sellers obsess over how to scale. But the best ones obsess over their first 100 customers. In this episode of Built by Business, Andy Isom breaks down exactly how to analyze your early sales for insight—not just income. Learn what to look for in conversion rates, reviews, ad performance, and repeat buyers—and how to turn that data into momentum that compounds.   If you're post-launch and not sure how to scale smart, this episode gives you a proven framework.   Need help decoding your early sales?   Get your Free Amazon Brand Audit at www.weavos.io

Transcribed - Published: 28 June 2025

Most Amazon sellers are moving fast—but not always in the right direction. In this episode of Built by Business, Andy Isom shares the simplest and most effective habit to sharpen your strategy, reduce waste, and create clarity: the weekly 3-question business review. No tools. No cost. Just ruthless awareness—and better decisions.   If you're tired of feeling overwhelmed by data or stuck in the same revenue cycle, this episode gives you the system to get unstuck and focused.   Find all my resources at www.andyisom.com  

Transcribed - Published: 27 June 2025

AI is powerful—but it can’t save a weak offer. In this episode of Built by Business, Andy Isom breaks down the difference between using AI to scale what works and relying on it to fix what’s broken. You’ll learn when automation makes sense (listing optimization, PPC tweaks, post-purchase emails), and when it becomes a costly crutch.   Whether you’re just starting out or scaling up, this episode will sharpen your thinking about tools, strategy, and what really makes a product sell.   Need help figuring out whether you’re optimizing the right thing?   Request your Free Amazon Brand Audit at www.weavos.io

Transcribed - Published: 26 June 2025

Most sellers treat Amazon like the whole business. But the smart ones know it’s just the engine. In this episode of Built by Business, Andy Isom breaks down how to treat Amazon as your best distribution channel—not your only strategy. Learn how to use Amazon for cash flow, customer acquisition, and validation—then expand into long-term brand-building channels like DTC, retail, and wholesale.   If you're ready to build something bigger than just an Amazon store, this episode is your roadmap.   Request your Free Amazon Brand Audit at www.weavos.io

Transcribed - Published: 25 June 2025

You don’t need to reinvent the wheel on Amazon. You just need to study the winners. In this episode of Built by Business, Andy Isom walks you through how to reverse-engineer high-performing competitors, spot market patterns, and use them to improve your own product listings, offers, and strategy—without copying.   From title structure and image strategy to pricing, reviews, and keyword data, this episode is a blueprint for becoming a sharper operator in your niche.   Need help finding what your competitors are doing right?   Get a Free Amazon Brand Audit at www.weavos.io

Transcribed - Published: 24 June 2025

The old way of doing product research—chasing keywords and trends—isn’t enough in 2025. In this episode of Built by Business, Andy Isom breaks down why the smartest brand builders are flipping the process: starting with audience, vision, and significance before ever opening a tool like Helium 10.   You’ll learn how to validate product ideas that lead to long-term brand equity—not just a temporary ranking spike. If you’re tired of copycat listings and shallow launches, this episode is your blueprint for deeper product strategy.   Need help finding a product that’s defensible and desirable?   Request your Free Amazon Brand Audit at www.weavos.io

Transcribed - Published: 23 June 2025

Most Amazon sellers are addicted to revenue—but they’re starving for profit. In this episode of Built by Business, Andy Isom breaks down the most common margin killers hiding in your Amazon business—and the simple levers you can pull this week to start keeping more of what you earn.   From FBA storage fees and PPC waste to freight negotiations and bundling tricks, this episode delivers practical insights to build a healthier, more scalable business—without chasing more orders.   Want personalized help identifying your margin killers?   Request a Free Amazon Brand Audit at: www.weavos.io

Transcribed - Published: 22 June 2025

How to Avoid $45,000 Mistakes in Less Than an Hour | Amazon FBA Coaching + Strategy Call Insights   Booking a 1-on-1 consulting call might sound expensive—but what if it saved you from a five-figure mistake? In this episode of Built by Business, Andy shares behind-the-scenes moments from real consulting sessions with Amazon FBA sellers and e-commerce founders. You’ll hear how simple strategy shifts helped sellers avoid massive losses, restructure ads, and gain clarity on product positioning.   Whether you’re stuck on what to sell, where to optimize, or when to scale—this episode will show you the power of sharp feedback at the right moment.   Book a consulting call here on my website: www.andyisom.com  

Transcribed - Published: 21 June 2025

In this episode, we're discussing the topic of designing your business that works around your ideal lifestyle. "Dreams melt like ice cream." If you want to enjoy the journey now, you need to focus on the things that really matter. My special micro guest (and mentor) Richie Norton, shares some insights into: What’s one mindset shift or system you've used to make sure your business serves your life—not the other way around? What’s one piece of advice that sounds smart—but actually holds entrepreneurs back? This can serve as a good refocus session to align your ideal lifestyle first, and then do the things that fit within your life. All my resources: www.andyisom.com   Richies resources: https://richienorton.com/  

Transcribed - Published: 20 June 2025

Struggling to decide if you should hire in-house or outsource? In this episode of Built by Business, Andy breaks down the real cost—and profit impact—of agencies, freelancers, virtual assistants, and full-time hires.   Learn how to evaluate ROI by role, avoid common hiring mistakes, and follow a smart three-phase framework to build a team that grows with your business, not against it.   This is a must-listen for e-commerce founders and Amazon brand owners looking to scale lean, fast, and profitably.   Grab your free Amazon brand audit at www.weavos.io or DM Andy “audit” on Instagram.

Transcribed - Published: 19 June 2025

In today’s episode, I’m breaking down the types of products you don’t want to sell on Amazon—specifically, items that customers treat like rentals. These are the “use it once and return it” traps that kill margins and crush seller morale. I’ll share why these products create constant headaches, including behind the scenes from my weekly internal meeting and coaching call with my students.  

Transcribed - Published: 18 June 2025

In 2025, being “different” on Amazon isn’t enough. Product tweaks and minor upgrades don’t move the needle when the market is flooded with lookalikes. In this episode of Built by Business with Andy Isom, we unpack why traditional product differentiation has lost its edge—and what actually works today: strategic brand positioning.   I'm sharing behind the scenes of a consulting call, we'll review the Product/Marketing Matrix, how market significance outperforms feature changes, and Amazon-native brand examples that win without being the cheapest or most advanced.   Whether you're building a new private label product or trying to revive a flat listing, this episode will give you a fresh lens for standing out where it matters most.   Grab an audit or consulting call here: www.andyisom.com  

Transcribed - Published: 17 June 2025

In 2025, being “different” on Amazon isn’t enough. Product tweaks and minor upgrades don’t move the needle when the market is flooded with lookalikes. In this episode of Built by Business with Andy Isom, we unpack why traditional product differentiation has lost its edge—and what actually works today: strategic brand positioning.   I'm sharing behind the scenes of a consulting call, we'll review the Product/Marketing Matrix, how market significance outperforms feature changes, and Amazon-native brand examples that win without being the cheapest or most advanced.   Whether you're building a new private label product or trying to revive a flat listing, this episode will give you a fresh lens for standing out where it matters most.   Grab an audit or consulting call here: www.andyisom.com  

Transcribed - Published: 17 June 2025

Hiring the right team is one of the biggest challenges brand owners face—especially in the early stages of growth. In this episode of Built for This, Andy Isom is joined by Michael Jordan, co-CEO of Bad Marketing, to break down a smarter hiring strategy for e-commerce and Amazon sellers.   We dive into which roles to hire first, where to find top talent outside of the usual “go hire a Filipino VA” playbook, and how to scale your Amazon or E-Commerce team globally without wasting money. If you’re ready to stop doing everything yourself and start building a team that actually moves your brand forward, this episode is your blueprint.   My favorite SOP recording tool: www.loom.com   Get a free audit of your brand to see if you qualify for subsidized management here: www.weavos.io  

Transcribed - Published: 16 June 2025

Great products on Amazon don’t sell themselves. Great offers do.   In this episode of Built by Business, Andy breaks down why most Amazon and DTC founders are stuck, not because of bad ads or bad products, but because their offer simply isn’t compelling. If your sales are flat, your CACs are climbing, and nothing seems to work… this is the episode you need to hear.   Learn the 5 traits of irresistible offers, how to boost conversions without changing your product, and why fixing your offer is often the cheapest way to scale.   Best of all, grab a free audit of your offer at www.weavos.io   Or if you simply want a personalized 1-hour consulting call, you can book with me on my website www.andyisom.com  

Transcribed - Published: 15 June 2025

What does it take to build a brand when nobody’s watching?   In this episode of Built by Business, Andy shares the real talk on building in silence—the content, the operations, and the strategy that happens before the audience shows up. If you’re stuck in the early grind and wondering if it’s all worth it… this episode is for you.   Learn why consistency, delayed gratification, and long-game thinking are the real competitive advantages for founders. Plus, hear from others who kept building behind the scenes—until it paid off.   Get a free audit of your brand or book a consulting call with me at www.andyisom.com  

Transcribed - Published: 14 June 2025

Helium 10 just dropped four new tools to help Amazon sellers break into TikTok Shop, and this episode breaks down exactly how to use them. From finding creators to syncing inventory and importing your listings with one click, it’s never been easier to launch your Amazon brand on TikTok.   In this episode, Andy walks through Helium 10’s new:   Listing Converter Profits Calculator Inventory Manager Influencer Finder   Save BIG on Helium 10 right here:  https://bit.ly/3TVo20K   Plus: real-world workflows, content strategies, and launch tips for sellers who want to ride TikTok traffic without abandoning their Amazon core.   This isn’t just hype, it’s the next frontier of product discovery and conversion.

Published: 13 June 2025

In this episode of Built by Business, we break down the new 55% tariff President Trump just announced on Chinese imports. If you sell on Amazon or source any products from China, this could directly impact your margins, pricing, and product viability.   We cover the details of the announcement, market reactions, how to audit your supply chain for risk, and what actions to take immediately to protect your profits. Don’t wait for your next shipment to surprise you, get proactive.   All my resources can be found here: www.andyisom.com  

Transcribed - Published: 12 June 2025

Is your e-commerce brand stuck—despite your nonstop hustle? You might not be underfunded. You might be under-focused. In this episode of Built by Business, Andy Isom walks founders through a real-time audit to identify if you are the bottleneck in your brand’s growth.   From split-channel confusion to delegation traps, you’ll learn where most brand owners waste time, what clarity really looks like, and how to restructure your focus to unlock real growth.   Perfect for Amazon and DTC founders who are doing “all the things” but seeing half the results.   Book a free brand audit at www.weavos.io or DM Andy “audit” on Instagram.

Transcribed - Published: 11 June 2025

Amazon has officially begun testing humanoid delivery robots in San Francisco—and it’s not science fiction. In this episode of Built by Business, Andy Isom unpacks what this groundbreaking pilot means for the future of last-mile delivery and how it could transform e-commerce logistics as we know it.   Learn why Amazon is betting big on automation, how it’s rewriting the cost and consistency model of delivery, and why third-party sellers and DTC brands alike need to adapt fast—or get outpaced.   Whether you're running your own 3PL or relying on FBA, this episode will shift how you think about fulfillment forever.   Book a free brand audit at www.weavos.io or DM “audit” to Andy on Instagram.

Transcribed - Published: 10 June 2025

Most Amazon sellers try to compete on price, reviews, or ad spend. But in 2025, the smartest brands are avoiding direct competition altogether—and winning with better positioning. In this episode, Andy Isom breaks down the “zero-opposition” framework to help sellers stand out, carve uncontested niches, and build brands that convert on the strength of their identity—not just their specs.   Learn how to identify unique angles, tap into overlooked personas, and optimize your listing for differentiation—not commoditization. Plus, hear real-world examples from Andy’s agency and prompts to help you reposition your own product today.   Get a free Amazon brand audit at www.weavos.io

Transcribed - Published: 9 June 2025

When you become a parent, everything about business changes—especially how you manage time, make decisions, and define success.   In this episode of Built by Business, Andy shares what operating a business looks like after the first kid. From scheduling deep work around nap time to redefining business goals with your family in mind, this is a real look at fatherhood and entrepreneurship.   All my resources: www.andyisom.com  

Transcribed - Published: 8 June 2025

Most founders quit in year one—not because their business can’t work, but because they burn out right before it starts to.   In this episode of Built by Business, Andy unpacks the “One Year Rule”—why everything feels so hard in months 1–9, and what actually starts to click after 12 months in the game. From building momentum to trusting your process, this episode is for anyone stuck in the messy middle wondering if it’s time to quit—or time to double down.   All my resources: www.andyisom.com  

Transcribed - Published: 7 June 2025

DTC brands are facing a brutal reality in 2025—skyrocketing ad costs, shrinking trust in influencers, and declining performance from email and SMS. Meanwhile, Amazon continues to provide profitable, scale-ready infrastructure for e-commerce brands who know how to leverage it.   In this episode, Andy breaks down why Amazon is becoming the safer bet for brand builders in today’s economy and how to rethink your channel mix for long-term success.   All my resources: www.andyisom.com  

Transcribed - Published: 6 June 2025

Amazon PPC in 2025 doesn’t have to be complicated. In this episode of Built by Business, Andy Isom breaks down the simplest ad funnel that still works for profitable growth on Amazon.   You’ll learn how to structure your campaigns using a three-stage funnel—discovery, conversion, and defense—while avoiding the over-complication that kills budgets. From auto campaigns to exact match winners, Andy reveals the weekly habits and optimizations his agency uses to lower TACoS and boost profit.   Perfect for brand owners, agency managers, or solo sellers looking to clean up their ad accounts in 2025.   Get your Free Amazon Brand Audit at www.weavos.io or DM Andy "audit" on social.

Transcribed - Published: 5 June 2025

Most Amazon FBA sellers say they’re building to exit—but few are building a brand someone actually wants to buy.   Ryan Condie from QuietLight joins as a micro-guest to share real-world insights from buying and selling dozens of brands. He reveals the hidden red flags that kill deals—and what sellers can do now to prepare for a successful exit in the next 12–24 months. In this episode, Andy and Ryan break down what buyers really care about when evaluating e-commerce brands for acquisition in 2025. From clean financials and profit margins to platform diversification and operational independence, you’ll learn what makes or breaks your brand’s valuation.   If you’re serious about building a sellable Amazon or e-commerce brand, this episode gives you the blueprint.   Reach out to [email protected] for a no-hassle, no-strings-attached valuation call. He's helped 7 entrepreneurs exit this year already.    Book your free Amazon brand audit at www.weavos.io to get 3 custom action steps to increase your brand’s value and exit potential.

Transcribed - Published: 4 June 2025

Amazon SEO isn’t just about your title and backend keywords. One of the most underrated ways to increase traffic and conversions is through your product Q&A section—and most sellers are completely overlooking it.   In this episode, Andy Isom breaks down how Amazon’s A10 algorithm rewards listings with depth and clarity, and why the Q&A box on your listing might be your best SEO asset in 2025. You’ll learn a simple Q&A strategy, how to craft keyword-rich responses, and how real brands like Millennial Medical and ShedRx turned listing content into growth.   If you want more traffic without spending more on ads, this episode gives you the playbook.   Get your Free Amazon Brand Audit at www.weavos.io   Amazon SEO tips, Amazon Q&A strategy, A10 algorithm, organic ranking Amazon, long-tail keywords Amazon, Amazon listing optimization 2025, reduce Amazon returns

Transcribed - Published: 3 June 2025

Think your Amazon product isn’t selling because it’s too expensive? The real problem might not be your price—it might be your branding.   In this episode, Andy breaks down the difference between being overpriced… and being under-branded. You’ll learn how perceived value impacts conversion rate, and why strong branding—not discounts—is the real way to win in 2025.   From main images and reviews to product copy and positioning, you’ll hear what actually allows sellers to charge more—and sell more.   This is a must-listen if you're feeling stuck in a pricing war or tempted to keep lowering your price just to compete.   Book your free Amazon brand audit at www.weavos.io to get 3 custom tips to improve your listing and increase your perceived value.

Transcribed - Published: 2 June 2025

In this episode of Built by Business with Andy Isom, we walk through the exact process our agency uses to audit Amazon brands and identify the biggest opportunities for profit, growth, and operational clarity. Whether you're a 7-figure seller or just starting out, this is the checklist you didn’t know you needed.   Stop guessing and start auditing like a pro.   Get your free Amazon Brand Audit at www.weavos.io   Keywords: Amazon business audit, FBA profitability, Amazon PPC analysis, inventory audit, Helium 10 audit, Amazon brand audit checklist, Amazon seller tips, Amazon consulting agency, how to optimize Amazon listings, how to scale Amazon brand

Transcribed - Published: 1 June 2025

Amazon is less competitive than it was four years ago—and it’s not just a feeling. It’s backed by data.   In this episode, Andy breaks down key insights from a recent Marketplace Pulse article showing how casual sellers have exited the platform, leaving behind stronger, more strategic brands.   Read the full article here: https://www.marketplacepulse.com/articles/amazon-is-less-competitive-than-four-years-ago   Fewer sellers are launching. Review abuse is down. Launch hacks don’t work like they used to. And that’s a good thing for brand owners willing to play the long game.   Micro-guest Ben Donovan joins to share what he’s seeing on the ground—and why this shift actually makes 2025 one of the best times to build on Amazon.   Whether you’re scaling or just starting, this episode will help you see the real opportunity behind the noise.   All my resources to help you: www.andyisom.com  

Transcribed - Published: 31 May 2025

In this episode, Andy breaks down what conversion rate actually means on Amazon, how the data is split between different tools, and how to avoid making decisions based on the wrong numbers.   You’ll learn the difference between session-based CVR and ad clicks, how attribution inflates your results, and what to track weekly to know if your product is truly converting well.   If you're optimizing your listing, running ads, or just wondering why your sales aren’t matching your metrics, this episode will give you the clarity you need.   Book your free Amazon brand audit at www.weavos.io to get 3 custom action steps to improve conversion, visibility, or sales—without chasing vanity metrics.

Transcribed - Published: 30 May 2025

3D product listings and augmented reality tools are no longer future tech—they’re live, tested, and converting at higher rates.   In this episode, Andy breaks down a powerful article about Fibbl, a startup making it fast and affordable for brands to create interactive 3D models of their products.   You’ll hear how Samsonite saw a 50% lift in conversions with 3D viewers, how shoe brand Kybun Joya saved $60K in animation costs, and how companies are turning their product catalogs into content engines for AR, video, and even video games.   If you're selling fashion, footwear, home goods, or anything customers want to see from every angle—this tech could give your brand a serious edge.   Whether you're on Amazon, Shopify, or scaling your creative efforts for social media, this is the kind of shift worth watching (and testing).   Listen in, then book your free Amazon brand audit at www.weavos.io to find out how your listings could level up.

Transcribed - Published: 29 May 2025

This massive brand is officially back on Amazon—for real this time. After a five-year hiatus, one of the world’s most iconic brands is once again selling directly on the marketplace. But what changed? And why now?   All my resources and services can be found here: www.andyisom.com    

Transcribed - Published: 28 May 2025

Amazon is powerful—but it’s not the whole game.   In this episode, Andy breaks down the key differences between building an Amazon-first brand and building a true e-commerce brand. From platform dependency and customer ownership to exit multiples and long-term equity, this episode helps sellers see the bigger picture.   You’ll learn: Amazon Brands Vs. E-Commerce Brands. What's the difference? The temptation to stay on Amazon Why this matters in 2025 How to evolve if you're Amazon first Questions to ask yourself   If you’re serious about scaling your business beyond Amazon, this is a must-listen episode.   All my resources are right here to help! www.andyisom.com  

Transcribed - Published: 27 May 2025