#477 - The B2B Wholesale Goldmine on Amazon Most Sellers Ignore

Selling on Amazon with Andy Isom

Andy Isom | Amazon FBA Seller & Agency Founder

Amazon, Business, Amazonfba, Selling, Marketing, Entrepreneurship, Personalbusiness, Productbusiness, Ecommerce, Onlinebusiness

4.9 • 816 Ratings

🗓️ 12 July 2025

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

There’s a goldmine of bulk buyers on Amazon—and most sellers never unlock it. In this episode of Built by Business, Andy Isom dives into Amazon Business, the $35B+ opportunity designed for B2B buyers like schools, hospitals, and contractors. You’ll learn how to activate Amazon’s built-in B2B tools, structure your listings for volume orders, and uncover repeat buyers hiding in plain sight.

If you want to grow without chasing more traffic, this episode shows you how to scale through strategic bulk and institutional orders.

We can set this up for you. Reach out through my website: www.andyisom.com

Transcript

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0:00.0	You're chasing one-off customers.
0:02.0	Meanwhile, there's buyers placing 10 times the orders on Amazon.
0:07.0	And most sellers never activate this.
0:14.0	Welcome back to Built by Business.
0:20.0	I'm Andy Isam. And in today's episode, we're going to talk about the
0:24.1	B2B wholesale gold mine on Amazon that most sellers ignore. The reality is most Amazon brands are
0:32.5	built for D to C, not B2B. Meaning we're developing products, messaging, building out our systems to sell
0:41.2	to one-off customers in their homes. But Amazon business has quietly become a $35 billion
0:49.3	channel with way less competition. So again, in this episode, I'm going to break down how to
0:55.1	activate B2B buying, unlock wholesale demand, and turn your Amazon listings into bulk order
1:01.0	machines. What is Amazon business? Amazon business is Amazon's dedicated platform for B2B
1:09.0	buyers. These are buyers like hospitals, schools, construction companies,
1:14.7	office managers, government contracts. This platform was launched in 2015 and now has over
1:21.1	six million business customers and $35 billion in sales. This is essentially Amazon's wholesale arm,
1:30.3	meaning you can sell in bulk at a discount to business buyers. And most private label sellers
1:36.1	are sleeping on this. Most sellers ignore this and here's why that's a mistake. The common myth is
1:42.4	that B2B is for manufacturers or distributors.
1:46.0	Or we don't have the margin for wholesale agreements. Or isn't that just selling pallets?
1:54.0	The reality is most B2B buyers still buy small but repeatable volumes. Think 5, 10, 25 units per order. Amazon business allows for
2:04.8	custom discounts, tax exemptions, and recurring purchase options. So here's how to activate
2:11.9	Amazon business mode. Number one is to enable B2B pricing. To do this, go to sellercentral.amsoncial.amson.com forward
2:21.2	slash business forward slash B2B Central. If you're doing this for the first time, you're going to
	...

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