If your product isn't selling, you don't always need to launch something new. You might just

need to say it differently. It's not necessarily about more skews. It could be about smarter

angles. Too many sellers think the only way to grow is to launch.

But some of the biggest wins can come from repositioning, not reinventing.

In today's podcast episode, we're going to talk about four reangling strategies that could work for you in 2025 with some examples of how to apply this

to your own Amazon listings or D to C brand.

On e-commerce marketplaces like Amazon, especially now in 2025, positioning is the real leverage.

Most markets are saturated on a product level, but may not be saturated on a perception level. You're

not just competing with similar products, you're competing with the story your customer

is already telling themselves. In a way, I could almost rephrase this as, you don't need

new ingredients, you just need a better recipe. Here's four reangling strategies that can work for you in

2025. The first is to target a new use case. Think the same product, just a different job. An example

of my own products would be dog bandanas, but we could reangle or reposition those to be cooling gear for summer

hikes.

You might be selling a magnetic knife strip for a kitchen back splash, but you could even

repurpose the same product for a minimalist desk organizer for tools or pens.

Search Amazon or TikTok or social media for your product used for

and look for ideas. There might be a new use case for your product that provides a better

opportunity in 2025. Number two, shift the demographic focus. It's very tempting to have the mindset of my product is for

everyone because that opens the possibilities for more people to make purchases, more revenue,

more money in the bank account. But narrowing down often boosts conversion. You might be selling a tote bag, but you could

shift the demographic to a diaper tote bag for toddler moms. You might be selling a standing

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