#456 - How to Avoid $45,000 Mistakes in Less Than an Hour

Selling on Amazon with Andy Isom

Andy Isom | Amazon FBA Seller & Agency Founder

Amazon, Business, Amazonfba, Selling, Marketing, Entrepreneurship, Personalbusiness, Productbusiness, Ecommerce, Onlinebusiness

4.9 • 816 Ratings

🗓️ 21 June 2025

⏱️ 15 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

How to Avoid $45,000 Mistakes in Less Than an Hour | Amazon FBA Coaching + Strategy Call Insights

Booking a 1-on-1 consulting call might sound expensive—but what if it saved you from a five-figure mistake? In this episode of Built by Business, Andy shares behind-the-scenes moments from real consulting sessions with Amazon FBA sellers and e-commerce founders. You’ll hear how simple strategy shifts helped sellers avoid massive losses, restructure ads, and gain clarity on product positioning.

Whether you’re stuck on what to sell, where to optimize, or when to scale—this episode will show you the power of sharp feedback at the right moment.

Book a consulting call here on my website: www.andyisom.com

Transcript

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0:00.0	What if one conversation could save you potentially $45,000?
0:05.0	The title of today's episode is not clickbait.
0:08.0	This is literally what happened last week with one of my recent consulting calls.
0:14.0	Why I still do one-on-one consulting calls, even though I have a lot going on right now.
0:28.8	I'm working on growing my Wevos agency and managing the clients that we have.
0:33.1	I'm finishing up with a dozen or so Jaguar students, still running my own e-commerce brand,
0:39.0	Remi and Rue, among the usual daily tasks of entertaining my five and two-year-old boys
0:44.3	and preparing for our third child here in the next couple of months.
0:48.6	Even though I'm running an agency, I've got digital products out there, coaching.
0:53.4	I still take one-on-one consulting calls
0:55.8	because I know what it's like to run an e-commerce brand myself. And sometimes people don't need
1:02.7	a full team, services, or a course or program. They just need one sharp outside perspective. And smart founders and entrepreneurs are not
1:14.0	afraid to ask for help. They're afraid of wasting time or staying stuck. I've had people come to me
1:20.7	with a product they're about to launch and 30 minutes into the call they realize it's a complete
1:25.3	mismatch for their target audience. Just in the past
1:28.6	few weeks, I've done a handful of private consulting calls that I like to think have added a good
1:34.4	amount of value based on the conversations that we've had. It's pretty crazy how much information
1:40.2	and content we can cover in just an hour. And in today's episode, I wanted to share with you guys
1:46.2	a little bit of behind the scenes of some of these recent consulting calls. I'm going to keep
1:51.7	client names, specific products and ideas completely confidential for obvious reasons.
1:59.2	On one of my recent coaching calls, I chatted with a lovely woman
2:03.0	who has been contemplating starting an e-commerce brand for years now. And she feels like she's
	...

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