#433 - 3D Listings and Augmented Shopping: The Future of E-Commerce Has Depth

Selling on Amazon with Andy Isom

Andy Isom

Amazon, Business, Amazonfba, Selling, Marketing, Entrepreneurship, Personalbusiness, Productbusiness, Ecommerce, Onlinebusiness

4.9 • 816 Ratings

🗓️ 29 May 2025

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

3D product listings and augmented reality tools are no longer future tech—they’re live, tested, and converting at higher rates.

In this episode, Andy breaks down a powerful article about Fibbl, a startup making it fast and affordable for brands to create interactive 3D models of their products.

You’ll hear how Samsonite saw a 50% lift in conversions with 3D viewers, how shoe brand Kybun Joya saved $60K in animation costs, and how companies are turning their product catalogs into content engines for AR, video, and even video games.

If you're selling fashion, footwear, home goods, or anything customers want to see from every angle—this tech could give your brand a serious edge.

Whether you're on Amazon, Shopify, or scaling your creative efforts for social media, this is the kind of shift worth watching (and testing).

Listen in, then book your free Amazon brand audit at www.weavos.io to find out how your listings could level up.

Transcript

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0:00.0	Most e-commerce brand owners obsess over better photos, and I'm one of them.
0:05.0	But what if your next conversion boost didn't come from an image, but from something your customers could spin, zoom, and even try on?
0:17.0	A recent article from NBC News caught my attention.
0:23.7	It's about a company called Fibble.
0:26.0	And what they're doing with 3D product scans and augmented reality could change how we build
0:30.2	listings, film ads, and even sell inside video games.
0:35.1	Fibble is a Swedish SaaS company that enables fashion brands and online retailers to integrate
0:41.0	photorealistic 3D and augmented reality experiences into their e-commerce platforms.
0:47.3	They have a 3D viewer which allows customers to interact with products in 360 degrees, a virtual
0:52.4	try-on that enables users to virtually try on products,
0:56.1	as well as augmented reality, which offers immersive AR experiences that bring products
1:01.2	to life in the customer's environment. The big news recently with Fibble is that they're now making
1:07.0	it fast and cheap to scan products in 3D. Brands like Samsonite, the luggage company,
1:13.0	are already testing it. They found that customers who interacted with a 3D product were 50%
1:18.9	more likely to buy. Shopping online now is not just about visuals, it's about interaction.
1:24.7	Samsonite's VP said, quote, if you just perceive, your engagement is limited.
1:29.6	If you interact, something happens in your brain. This is part of a bigger trend that we've seen
1:34.8	recently with interactive online shopping, like the view in your room feature on Amazon and
1:40.9	Best Buy or AR try on tools for different fashion products and even smart
1:46.6	glasses and spatial computing that's coming just around the corner.
1:50.7	Fibble isn't just for billion dollar brands, though.
1:53.3	They've made 3D scanning affordable enough for small brands to test and scalable enough
	...

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