D to C or direct to consumer was supposed to kill Amazon.

But in 2025, it's D to C brands that are dying.

And Amazon is quietly becoming the safer, smarter, maybe even more profitable play.

Let's break down what's changed and why the next wave of brand builders are coming back

to the marketplace.

Welcome back to Build by Business. I'm Andy Isam. And on this podcast, we talk about all things Amazon, e-commerce, and building your business online. And before we get into the meat of today's

episode, I do want to make sure that you are up to speed on all of the Amazon news and updates.

Again, we're doing daily podcast episodes for you guys now with the goal of making this

the number one place for all of your Amazon and e-commerce needs. Prime Day 2025 is just around the corner,

and to prepare for this year's four-day event, you can create discounts exclusively for Prime

members. These discounts can apply to a single product or a set of products. To get started,

go to advertising in your Amazon seller account

and select price discounts. Click create a price discount. Go to the events drop down menu and

select Prime Day. To create a discount that is exclusive to Prime customers, go to the audience type

drop down menu and select Prime customers.

Click Step 2, Add Products, and complete the workflow.

I'll make sure I keep you guys updated on all the top most relevant Amazon News releases, changes to fees and policies,

as well as interesting news and topics being discussed in mainstream media.

But in today's episode,

I'm diving a little bit deeper into comparing D to C with Amazon. And the numbers are interesting.

According to a recent CNBC study that highlighted 22 publicly traded D to C companies,

over half of them experienced a stock price

...