You don't need to be the best listing, the best product, or the best brand.

You just need to fix problems faster than everyone else.

And most sellers aren't even looking for the problems.

What's up, guys?

Welcome back to Built by Business. I'm Andy Isam. I hope you guys had a very

enjoyable 4th of July holiday break. I've been at Lake Powell for the past week, but I'm excited

to be back and getting back into the groove of things. Now, despite being gone, we were still

able to deliver daily podcast episodes for you guys.

And I obviously had to pre-record a lot of the episodes that came out while I was gone.

So in the upcoming episodes, we'll make sure you're up to speed on any Amazon news or updates,

big news stories, or anything else that might be relevant to you as an e-commerce business

owner. One quick reminder is that we've got the Amazon Prime Day event coming up, July 8th through

11th, a four-day event this year. Of course, to no surprise, the sales just keep getting

bigger and bigger. So if you don't already have your promotions or strategy in place, make sure you jump on top

of that today.

But in this episode, I want to talk about how you can still win without being the best.

You just need to be the fastest to fix.

In a recent episode, I talked about the dangers of speed.

But the opposite of speed is perfection,

and perfection can also be a trap. We could think about the delicate balance of speed and perfection as driving a sports car or maybe a motorcycle down the highway. There's obviously laws and speed

limits in place to keep us safe.

Can you push the boundaries of the speed limit and likely get away with it? Yeah, probably. But at the

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