#438 - The Most Underrated SEO Trick on Amazon

Selling on Amazon with Andy Isom

Andy Isom | Amazon FBA Seller & Agency Founder

Amazon, Business, Amazonfba, Selling, Marketing, Entrepreneurship, Personalbusiness, Productbusiness, Ecommerce, Onlinebusiness

4.9 • 816 Ratings

🗓️ 3 June 2025

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Amazon SEO isn’t just about your title and backend keywords. One of the most underrated ways to increase traffic and conversions is through your product Q&A section—and most sellers are completely overlooking it.

In this episode, Andy Isom breaks down how Amazon’s A10 algorithm rewards listings with depth and clarity, and why the Q&A box on your listing might be your best SEO asset in 2025. You’ll learn a simple Q&A strategy, how to craft keyword-rich responses, and how real brands like Millennial Medical and ShedRx turned listing content into growth.

If you want more traffic without spending more on ads, this episode gives you the playbook.

Get your Free Amazon Brand Audit at www.weavos.io

Amazon SEO tips, Amazon Q&A strategy, A10 algorithm, organic ranking Amazon, long-tail keywords Amazon, Amazon listing optimization 2025, reduce Amazon returns

Transcript

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0:00.0	You're optimizing your titles.
0:02.0	You're dialed in on backend keywords.
0:04.2	But there's one section of your Amazon listing that quietly drives traffic and conversions
0:09.3	and most sellers completely ignore it. Welcome back to Built by Business with Andy Isom. We've got a killer Amazon-related episode for you guys today.
0:28.4	If you're looking to boost your organic visibility without spending more on PPC, you're going to want to pay attention to this underrated SEO lever because it's been hiding in plain sight.
0:38.4	And that is your Q&A section.
0:41.1	This is one of those small hinges that swings a big door.
0:44.6	And once you see how to use it right, you'll realize you've been leaving long-tail traffic
0:48.1	and trust on the table.
0:50.6	Amazon SEO is deeper than you think.
0:53.3	Amazon's A10 algorithm is not just looking at title keywords.
0:57.5	It's analyzing listing depth, conversion rates, customer engagement.
1:02.2	Listings that answer customer questions before they're asked tend to convert better and rank better.
1:08.1	According to Tenuiti, a marketing agency, listings with active Q&A
1:12.5	and informative reviews convert 12 to 18% higher on average than listings without them. Every
1:18.5	question and answer on your product page is indexable content. That means you can rank for long-tail
1:24.0	queries like, does this fit in a cup holder? Is this dishwasher safe? Can I use this for
1:29.2	post-surgery rehab? Many sellers ignore this section or let random customers answer. Instead,
1:34.5	you can cede the questions intentionally and answer them like their micro blog posts. Think of it
1:41.5	as SEO meets trust building. You're winning now on two fronts.
1:46.9	Here's exactly how you can start using your Q&A section as an SEO and conversion asset
1:52.4	without violating Amazon's rules. Amazon does not let you just go into your listing backend and
	...

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