#435 - Amazon Is Less Competitive Than Four Years Ago with Ben Donovan

Selling on Amazon with Andy Isom

Andy Isom

Amazon, Business, Amazonfba, Selling, Marketing, Entrepreneurship, Personalbusiness, Productbusiness, Ecommerce, Onlinebusiness

4.9 • 816 Ratings

🗓️ 31 May 2025

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Amazon is less competitive than it was four years ago—and it’s not just a feeling. It’s backed by data.

In this episode, Andy breaks down key insights from a recent Marketplace Pulse article showing how casual sellers have exited the platform, leaving behind stronger, more strategic brands.

Read the full article here: https://www.marketplacepulse.com/articles/amazon-is-less-competitive-than-four-years-ago

Fewer sellers are launching. Review abuse is down. Launch hacks don’t work like they used to. And that’s a good thing for brand owners willing to play the long game.

Micro-guest Ben Donovan joins to share what he’s seeing on the ground—and why this shift actually makes 2025 one of the best times to build on Amazon.

Whether you’re scaling or just starting, this episode will help you see the real opportunity behind the noise.

All my resources to help you: www.andyisom.com

Transcript

Click on a timestamp to play from that location

0:00.0	A lot of people out there are saying that Amazon is more competitive than it's ever been.
0:05.1	I'm definitely one of those people who's been saying that.
0:07.7	But the numbers say the opposite.
0:10.6	What if now is actually the best time to launch?
0:22.4	What's up, guys?
0:25.0	Welcome back to Built by Business with Andy Isam.
0:30.0	Amazon is actually less competitive than four years ago.
0:32.2	Let's actually go back five years.
0:33.5	Let's say it's 2020.
0:37.0	Selling on Amazon is the new gold rush.
0:42.3	Everyone in their cousin is launching an Amazon FBA side hustle. Private label courses are everywhere.
0:46.3	Alibaba samples are flying.
0:49.3	If you had an idea and could keyword stuff a title, you had a shot. But that version of Amazon is over.
0:59.2	In the words of Ben Donovan, Amazon is not getting more competitive. It's getting more selective.
1:06.8	In today's podcast episode, I'm covering the article from Marketplace Pulse called Amazon
1:11.9	is less competitive than four years ago, written by Ben Donovan.
1:17.2	Here in the Andy Isam community, we love articles and research from Marketplace Pulse.
1:22.9	In fact, I share almost every article that comes out on that website on my live Q&A call.
1:29.4	So if you're someone who wants to attend my live coaching Q&A call where I talk a lot about
1:34.1	what's happening in the news, updates with Amazon, what's working and what's not, a lot of
1:39.5	behind the scenes within my agency and our clients.
1:42.0	And I guess the big benefit is the opportunity to ask
	...

Transcript will be available on the free plan in 26 days. Upgrade to see the full transcript now.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Andy Isom, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Andy Isom and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.