I think when we start a new brand or launch a new product on Amazon, we get Googly eyes at the big number.

A thousand units sold, $10,000, $100,000 a month in revenue, maybe even that big $1 million mark.

But if you don't pay attention to your first 100 sales, you'll never get there.

After launching a new brand or new products even, most sellers chase more traffic, turn up the ad spend, obsess over ranking, immediately focus on scaling, but they skip the important moment

of asking themselves, what did the first 100 customers teach me? The first 100 sales give you a

signal. The next 1,000 just amplify whatever you've already built for better or worse. Your first 100 sales matter more than your next 1,000.

Here's what to analyze in your first 100 orders.

Number one, conversion rate.

Are people buying once they land on your listing?

If not, maybe your offer isn't clear or compelling enough. Number two,

customer feedback, an obvious important one. Are you actually reading your reviews or just making

sure that you got the four and a half star average? Are you checking the return rate? Are you

answering customer questions? What are customers complaining about?

Or what are they praising? I think we get so caught up in only reading the negative reviews

that we forget that we can learn a lot about a new product launch from our positive reviews as well.

Number three, PPC and keywords. Now obviously in your first 100 sales,

you're probably not going to have a ton of super significant campaign data, but 100 sales can tell you

what keywords are already converting. You'll be able to use Helium 10 Cerebro and figure out

which keywords you're already ranking for.

And you can get a good idea really quickly the type of people that are buying your product.

And number four, if you're selling a product with repeat customers, are you already getting

people coming back for a second?

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