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Selling on Amazon with Andy Isom

#446 - The Founder Gap: Why Your Growth Is Slower Than It Should Be

Selling on Amazon with Andy Isom

Andy Isom | Amazon FBA Seller & Agency Founder

Amazon, Business, Amazonfba, Selling, Marketing, Entrepreneurship, Personalbusiness, Productbusiness, Ecommerce, Onlinebusiness

4.9816 Ratings

🗓️ 11 June 2025

⏱️ 7 minutes

🧾️ Download transcript

Summary

Is your e-commerce brand stuck—despite your nonstop hustle? You might not be underfunded. You might be under-focused. In this episode of Built by Business, Andy Isom walks founders through a real-time audit to identify if you are the bottleneck in your brand’s growth.

 

From split-channel confusion to delegation traps, you’ll learn where most brand owners waste time, what clarity really looks like, and how to restructure your focus to unlock real growth.

 

Perfect for Amazon and DTC founders who are doing “all the things” but seeing half the results.

 

Book a free brand audit at www.weavos.io or DM Andy “audit” on Instagram.

Transcript

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0:00.0

You know your product has potential, you've invested time, maybe even money, but sales aren't scaling.

0:06.2

Progress feels slow and you're constantly busy in your business.

0:10.5

This episode is a self-audit for founders stuck in the gray zone between doing and growing. What's up, guys?

0:25.2

Welcome back to Built by Business.

0:27.0

I'm Andy Isom.

0:27.7

In this episode, we're going to talk about the founder gap, why your growth is slower than it should be.

0:33.2

This is a realization that a lot of my WIVOS agency clients come to.

0:37.2

Once they finally begin

0:38.3

to outsource some of the mundane day-to-day operations of their business.

0:43.3

You see, when you're trying to do everything on your own, you get caught on the hamster wheel

0:48.3

of busyness.

0:49.3

You're doing and doing and doing, but you're not actually growing.

0:53.3

You get stuck in maintenance mode.

0:55.9

And instead of becoming, you could say, like an engineer designing and developing a new car,

1:02.6

a new Ferrari, a new Lamborghini, you turn into a mechanic that's doing routine oil changes

1:07.8

and maintenance work. When you're finally able to step outside of the day-to-day

1:12.6

operations and busy work of your business, you get clarity on what actions and what things

1:18.5

you need to focus on to actually grow your business. A lot of us business owners fall victim

1:24.4

to imposter syndrome or just self-doubt. And the honest truth for a lot of people

1:30.2

is, you're not lazy. You're just everywhere. And that's the problem. Let's talk about a few signs of a

1:37.5

founder gap. First, if you're touching 15 things a week, but finishing nothing end to end.

1:45.1

Meaning you find a lot of satisfaction and contentment in starting new projects,

...

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