#450 - Your Offer Sucks (And That’s Why You’re Stuck)

Selling on Amazon with Andy Isom

Andy Isom | Amazon FBA Seller & Agency Founder

Amazon, Business, Amazonfba, Selling, Marketing, Entrepreneurship, Personalbusiness, Productbusiness, Ecommerce, Onlinebusiness

4.9 • 816 Ratings

🗓️ 15 June 2025

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Great products on Amazon don’t sell themselves. Great offers do.

In this episode of Built by Business, Andy breaks down why most Amazon and DTC founders are stuck, not because of bad ads or bad products, but because their offer simply isn’t compelling. If your sales are flat, your CACs are climbing, and nothing seems to work… this is the episode you need to hear.

Learn the 5 traits of irresistible offers, how to boost conversions without changing your product, and why fixing your offer is often the cheapest way to scale.

Best of all, grab a free audit of your offer at www.weavos.io

Or if you simply want a personalized 1-hour consulting call, you can book with me on my website www.andyisom.com

Transcript

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0:00.0	If your product is good but your sales are bad, it's probably not your ads, your brand,
0:05.5	or the platform you're selling on. It's your offer. And most business owners never figure that out.
0:20.2	Why do good products sometimes struggle to sell?
0:24.1	If I had a quarter for every time I've heard the statement, Andy, I don't get it.
0:28.8	We have five-star reviews.
0:30.4	Our products amazing, but our sales are flat.
0:34.0	I probably wouldn't need to be doing this podcast anymore.
0:37.1	The silent killer of sales isn't necessarily... I probably wouldn't need to be doing this podcast anymore.
0:43.3	The silent killer of sales isn't necessarily your product or your brand name. It's a weak offer that doesn't make people act.
0:47.5	Amazon and DTC brand owners often confuse product quality with offer quality.
0:53.8	Remember, people don't buy products. They buy outcomes and
0:58.8	urgency. When you confuse value with features, you're creating noise instead of demand. Just because your
1:07.2	product supposedly is superior quality or has incredible features. If there is a
1:13.6	misalignment with the value, people will not buy. So how do you make a great offer irresistible?
1:22.5	Here's five elements of a high converting offer. And we're kind of focused on obviously e-commerce products in
1:30.3	this, but you can apply this to many other online business models. Number one, does your product
1:36.4	provide a clear outcome? What's the transformation? What problem does this product solve? Number two, what is the stacked value of your
1:48.4	offer? Are you including any bonuses? Are you selling a bundle? Is there a perceived over delivery
1:55.7	of the products that the customer is buying? Meaning they're perceiving that they're getting more than
2:01.0	what they're paying for.
2:02.3	Number three, are you doing any sort of price framing?
2:06.4	That could be anchor pricing within your own products, your own variations, or is there
	...

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